Brightmile vs Ally App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Brightmile
This app automatically detects driving trips using phone sensors to assess and coach drivers on safety and efficiency. Drivers earn rewards for safe behavior, encouraging positive habits on the road. Regular updates introduce new features to enhance the driving experience.
- Automatic driving trip detection
- Driver behavior assessment
- Coaching on risk, speed, distraction, fatigue, and eco-driving
- Gamified rewards with 'brightcoins'
- Incentivizes safe driving behavior
- Continuous feature updates
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Brightmile is an app that uses the sensors in the iPhone or iPad to automatically detect driving trips and to assess and coach drivers on a single easy to understand Score and the ‘Five Pillars’ of driving behaviour (Risk, Speeding, Distraction, Fatigue, and Eco). Drivers are rewarded with ‘brightcoins’ that can be exchanged, gamifying safe driving and incentivising safe behaviour. The Brightmile team are continually adding new features so, to make sure that you don’t miss out, please ensure that App Updates are set to automatically download in your device’s settings. Note that you will need a valid activation code to sign up to Brightmile.
Ally App
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Ally App is a powerful, easy-to-use, smartphone/cloud-based system that scores your driving behaviour & provides objective feedback on potentially inefficient & unsafe driving events By using the phones GPS functionality when you are driving, the Ally App works in combination with the Bluetooth Device in your vehicle to identify how and when you can improve your driving technique and enhance your safety when driving for work. When Using App Location Permission: the application will require you location as it uses the tracking functionality to record the trips you make with your car Always Using App Location Permission: the always in use has the same as the "When Using App Location Permission" only applying this mode the application will always be triggered by the Bluetooth device no matter the Application Status. We use an iBeacon integrated in the Bluetooth device to have this functionality. Warning: Continued use of GPS running in the background can dramatically decrease battery life.
Screenshots
Verdict
The clearest difference is iOS requirement: Ally App at 13.0 against Brightmile's 15.0. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Brightmile ships an update monthly, Ally App fortnightly. The most recent releases landed on September 2, 2026 and September 12, 2026 respectively.
| Parameter | Brightmile | Ally App |
|---|---|---|
| Price | Free | Free |
| Rating | 2.6 (29 ratings) — better | — |
| Positive reviews | 50.0% of reviews | — |
| Number of ratings | 29 — better | — |
| Update frequency | Monthly | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 58 MB | 19 MB |
| Age rating | 4+ | 4+ |
| Developer | Brightmile | Liam Kilmartin |
In-app purchases
Brightmile
No in-app purchases
Ally App
No in-app purchases









