Cheltenham Festivals vs SHOWE

Get Festival-ready with your one stop shop for all things jazz, science, music, literature and more with the Cheltenham Festivals app. The app has a whole host of features to make planning your visit easy. Browse all our events, get notified before your event is due to begin, receive real-time notifications on exclusive daily discounts, line-up reminders, timetable, map, all the latest Festival news and more! Cheltenham Festivals is an arts charity that creates experiences which bring joy, spark curiosity, connect communities and inspire change though year-round learning and participation and talent development programmes culminating in four world-class Festivals, offering everyone an opportunity to explore and create culture.

1. App Purpose & Target Audience Main purpose: SHOWE is a digital programme reader for live events, venues and visitor attractions. The app allows users to access, read, save and interact with digital event programmes and visitor guides on their mobile device. Primary target audience: People attending live events or visiting venues and attractions, including theatres, festivals, music events, sporting events, heritage attractions, community events and ceremonies. Problem solved / value provided: SHOWE provides a digital alternative to the traditional printed programme or visitor guide. Instead of carrying a paper programme, visitors can access programme information on their phone, including schedules, event information, performer and artist profiles, stories, images, video, audio, maps and interactive content. Programmes can remain available in the user's personal programme library, and previously accessed programmes can be available offline through the app. This provides a richer and more convenient way to experience the programme before, during and after a real-world event or visit. 2. Regional Availability The app provides the same core programme-reading functionality across all countries and regions where SHOWE is available. The programmes visible within SHOWE will naturally vary by location because they relate to participating real-world events, venues and attractions. There are currently no material regional differences in the app's functionality. 3. Content / Programmes In SHOWE, the word “programme” refers to a digital version of the type of programme or visitor guide traditionally provided at a live event, performance, venue or attraction. SHOWE also supports provider-led course programmes. Depending on the course provider, users can sign up with the provider or unlock a programme with a SHOWE access code. Availability and access terms are set by the provider. Programmes may accompany: • Theatre productions and performances • Music performances and concerts • Festivals • Sporting events • Heritage sites and visitor attractions • Community events • Ceremonies and other live experiences • Provider-led courses A digital programme may contain schedules and running orders, event information, cast or artist profiles, venue information, articles and stories, photographs, video, audio, maps, polls and other interactive features. SHOWE's mobile app is primarily the reader and engagement experience for these digital programmes. It enables users to access and interact with programme content associated with real-world events, venues, attractions and course providers.