Comparison

By The Gram vs Simple Macro

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

By The Gram

This private calorie counting app allows you to track your food intake by weight in grams or by serving size. It focuses on data privacy by not sharing your information and operates offline. It's designed to help with weight loss and intermittent fasting.

Highlights
  • Private calorie counting
  • Offline operation
  • Track by gram or serving size
  • Calorie and macro tracking
  • Intermittent fasting support
  • Weight loss assistance
Features
Read full description

A private calorie counting app that doesn't share your data with anyone. Count your calories by the gram and be confident that only you can see your data. No Ads! Ever! BTG doesn't use an internet connection so you can be sure that your data isn't shared with anyone. But this also means you are responsible for adding new foods to the local database. 50 common foods are pre-loaded into the food database. Like to weigh your food by the gram? Tired of doing quick math to calculate the calories per gram from the serving size? Then BTG is the app made for you! Great for keeping track of your eating window for intermittent fasting. Easiest way to help you lose weight yet! Quick calorie and macro tracking by weight (grams) and by serving size. Also quickly track calories you have burned as well! https://incendiarystudios.com/bythegram/

About

Simple Macro

Easily monitor your daily macro and micronutrient intake on iOS and Mac. Set personalized targets for lifting and rest days, visualize your progress, and quickly log meals by searching past entries. Integrates with Apple Health for comprehensive tracking.

Highlights
  • Track macro and micronutrients
  • Set daily macro targets
  • Visualize goal progress
  • Quick meal logging
  • Apple Health integration
  • Cross-device sync (iPhone, iPad, Mac)
Features
Read full description

Simple Macro allows you to easily track both the macro and micronutrients that you eat using your iOS device or Mac. - Keep track of your goals for lifting and rest days by setting macro targets. - View goal progress throughout the day with simple visualizations. - Search previously used foods to create meals quickly and easily. - Connect with Apple Health to track important information. - Seamlessly switch between your iPhone, iPad, or Mac to update your food and meals. Simple Macro is a personal project built on SwiftUI, HealthKit, CloudKit, and Catalyst technology.

Screenshots

By The Gram3 screens
Simple Macro3 screens

Verdict

The call

The clearest difference is review sentiment: By The Gram at 73% against Simple Macro's 33%. By The Gram also leads on rating (4.4 vs 4.0). Simple Macro's advantage is update cadence (every 5 days vs monthly). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

By The Gram holds the better App Store score, 4.4 against 4.0. Both are backed by a comparable volume of ratings — 13 and 8 respectively. Written reviews point the same way: 73% of By The Gram's written reviews are positive against 33% of Simple Macro's.

UpkeepUpdate frequency

By The Gram ships an update monthly, Simple Macro every 5 days. The most recent releases landed on October 22, 2026 and September 18, 2026 respectively.

Scorecard3 real differences · 7 level
By The Gram versus Simple Macro: the parameters behind the verdict, then further details
ParameterBy The GramSimple Macro
PriceFreeFree
Rating4.4 (13 ratings) — better4.0 (8 ratings)
Positive reviews72.7% of reviews — better33.3% of reviews
Number of ratings13 — better8
Update frequencyMonthlyEvery 5 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPad — better
Requires iOS16.5 — better17.0
Further details — not scored
Size2 MB1 MB
Age rating4+4+
DeveloperIncendiary Studios LLCLuke Quigley

Customer experience

By The Gram

All ratings13 ratings
Positive84.6%
Neutral15.4%
Negative0.0%
Written reviews11 reviews
Positive72.7%
Neutral18.2%
Negative9.1%

Simple Macro

All ratings8 ratings
Positive62.5%
Neutral12.5%
Negative25.0%
Written reviews3 reviews
Positive33.3%
Neutral33.3%
Negative33.3%

In-app purchases

None

By The Gram

No in-app purchases

None

Simple Macro

No in-app purchases

Questions

Is By The Gram free?
By The Gram is free to download, with no in-app purchases.
Is Simple Macro free?
Simple Macro is free to download, with no in-app purchases.
Which has better reviews, By The Gram or Simple Macro?
By The Gram is rated higher. By The Gram averages 4.4 out of 5 from 13 ratings, while Simple Macro averages 4.0 from 8 ratings.
Do By The Gram or Simple Macro have ads?
Neither By The Gram nor Simple Macro shows ads.
Which is updated more often, By The Gram or Simple Macro?
By The Gram ships an update monthly, and Simple Macro every 5 days. Most recently, By The Gram was updated on October 22, 2026 and Simple Macro on September 18, 2026.

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