Comparison

Hippo vs Contacts Magic

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Hippo

This app helps you remember important details about your contacts, track events, and set reminders. It allows you to link people together to visualize relationships and ensures your data stays private on your device.

Highlights
  • Jot down contact details
  • Track important life events
  • Set reminders for follow-ups
  • Link contacts to show relationships
  • Private, on-device data storage
  • Import calendar events
Features
Read full description

Remember everything about your friends, family, and colleagues with Hippo — your personal CRM. Take notes, track events, set reminders, and see how the people in your life are connected. The next time you meet, a quick glance at their profile is all you need to remember the details. NOTES • Quickly jot down what you learn about your contacts. • Names of kids, a new job, a promotion, holiday plans, gift ideas. EVENTS • Create events for meetings or important life moments. • Get reminded so you can ask about it next time. • Quickly import events from your calendar app into Hippo RELATIONSHIPS • Link contacts to each other — partners, siblings, colleagues, mentors, and more. • See at a glance how the people in your life connect. REMINDERS • Remember the questions you want to ask the next time you meet. • Stay in touch with the people who matter. PRIVACY • No account needed Hippo is filled with private data, so it stays on your device and in your iCloud — and nowhere else. We have no servers, and we can't see your notes, events, or contacts. SUBSCRIPTION Hippo is free to try with up to 25 contacts. To add more, purchase a yearly or lifetime subscription. ————— Payment will be charged to your Apple ID account at the confirmation of purchase. Subscription automatically renews unless it is canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscriptions by going to your account settings on the App Store after purchase. Terms of Service: https://gethippo.app/terms/

About

Contacts Magic

This app helps you remember important details about your relationships, like conversations and personal interests. It uses natural language to log interactions and provides timely reminders to help you stay connected and thoughtful.

Highlights
  • Natural language interaction for logging details
  • Follow-up reminders with context
  • Personalized journal entries tied to contacts
  • Groups and tags for organization
  • Full-text search across all data
  • Siri and Shortcuts integration
Features
Read full description

Contacts Magic is a personal relationship manager that remembers what matters — what you talked about, what they care about, when to follow up. Talk to it in your own words: tell it what happened, ask it what you've forgotten. It understands who you're talking about and handles the rest. YOUR RELATIONSHIPS DESERVE BETTER THAN YOUR MEMORY Your friend mentioned her mom's surgery — you meant to check in. Your college roommate's kid started school — when was that again? The details that make you a thoughtful person fade in 48 hours. Contacts Magic keeps them forever. HOW IT WORKS • After a coffee, a phone call, a party — describe what happened in your own words. No forms, no fields. Magic Chat understands what you said and organizes it into the right contacts, journal entries, and follow-up reminders. Say "last Thursday" or "in a couple weeks" — it handles dates naturally too. • Need to remember something? Ask. "Where does Sarah work?" "What does my dad like?" "What should I get him for Christmas?" Magic Chat searches everything you've captured and answers in a conversation. • Before your next call or meetup, you know exactly what's happening in someone's life and what you promised. EVERYTHING YOU NEED TO BE THOUGHTFUL • Relationship context beyond phone numbers and email addresses — how you met, what they care about, your shared history • Follow-up reminders with full context so you know why you're reaching out • A journal tied to people, capturing conversations and moments over time • Groups and tags to organize your circles — family, book club, neighbors, coworkers • Full-text search across contacts, journals, and follow-ups WORKS THE WAY YOU ALREADY USE YOUR PHONE • Siri and Shortcuts for hands-free capture while walking, driving, or between meetings • Home screen widgets for upcoming follow-ups at a glance • Syncs across iPhone and iPad through your iCloud account YOUR DATA STAYS YOURS Everything syncs through your personal iCloud account. When you use Magic Chat, what you say and the relationship details needed to answer your question are sent to our AI provider for that single request. We don't keep your data, our AI provider doesn't either, and none of it is used to train AI models. Remember the people who matter. Download Contacts Magic and stop relying on your memory to be a good friend. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Hippo4 screens
Contacts Magic4 screens

Verdict

The call

The clearest difference is rating: Contacts Magic at 5.0 against Hippo's 3.0. Contacts Magic also leads on review sentiment (100% vs 63%) and update cadence (every 4 days vs monthly). Hippo's advantage is iOS requirement (18.4 vs 27.0). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Hippo sells 5 in-app purchases, starting at $1.99 per month and Contacts Magic sells 8 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Contacts Magic holds the better App Store score, 5.0 against 3.0. Both are backed by a comparable volume of ratings — 8 and 6 respectively. Written reviews point the same way: 63% of Hippo's written reviews are positive against 100% of Contacts Magic's.

UpkeepUpdate frequency

Hippo ships an update monthly, Contacts Magic every 4 days. The most recent releases landed on November 2, 2026 and October 31, 2026 respectively.

Scorecard4 real differences · 6 level
Hippo versus Contacts Magic: the parameters behind the verdict, then further details
ParameterHippoContacts Magic
PriceFreeFree
Rating3.0 (8 ratings)5.0 (6 ratings) — better
Positive reviews62.5% of reviews100.0% of reviews — better
Number of ratings8 — better6
Update frequencyMonthlyEvery 4 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFreemium
DevicesiPhone, iPad, Mac — betteriPhone, iPad
Requires iOS18.4 — better27.0
Further details — not scored
Size42 MB31 MB
Age rating4+4+
DeveloperRoel van der KraanDisparate Elements LLC

Customer experience

Hippo

All ratings8 ratings
Positive50.0%
Neutral0.0%
Negative50.0%
Written reviews8 reviews
Positive62.5%
Neutral12.5%
Negative25.0%

Contacts Magic

All ratings6 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews3 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

5 purchases

Hippo

Subscriptions4
  • Hippo Monthly1 Month trial$1.991 Month
  • Monthly$1.991 Month
  • Hippo Yearly$13.991 Year
Show 1 more
  • Hippo Yearly1 Month trial$14.991 Year
One-time1
  • Lifetime – Personal CRM$29.99
8 purchases

Contacts Magic

Subscriptions2
  • Contacts Magic Plus$4.991 Month
  • Contacts Magic Plus$9.991 Month
One-time6
  • 30 Magic Credits$0.99
  • 60 Magic Credits$1.49
  • 60 Magic Credits$1.99
Show 3 more
  • 120 Magic Credits$2.99
  • 180 Magic Credits$3.99
  • 180 Magic Credits$5.99

Questions

Is Hippo free?
Hippo is free to download, with in-app purchases available.
Is Contacts Magic free?
Contacts Magic is free to download, with in-app purchases available.
Which has better reviews, Hippo or Contacts Magic?
Contacts Magic is rated higher. Hippo averages 3.0 out of 5 from 8 ratings, while Contacts Magic averages 5.0 from 6 ratings.
Do Hippo or Contacts Magic have ads?
Neither Hippo nor Contacts Magic shows ads.
Which is updated more often, Hippo or Contacts Magic?
Hippo ships an update monthly, and Contacts Magic every 4 days. Most recently, Hippo was updated on November 2, 2026 and Contacts Magic on October 31, 2026.

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