Comparison

Self Care by AVE vs ChallengeUp

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Self Care by AVE

Engage in real-life challenges to improve various aspects of your life. Gain practical experience and level up your personal growth. Start your journey to self-improvement today.

Highlights
  • Real-life challenges
  • Life aspect leveling
  • Hands-on experience
  • Motivation tools
  • Habit tracking
Features
Read full description

— Take on real-life challenges — Level up every part of your life — Gain hands-on experience Start now.

About

ChallengeUp

This app helps you build new habits, improve self-care, or break bad ones with a structured, short-term challenge system. Focus on achieving goals within 7 to 60 days to experience lasting change without the pressure of lifelong commitment.

Highlights
  • Short challenge system (7-60 days)
  • Create custom challenges
  • Track progress visually
  • Receive goal reminders
  • Share progress on social media
  • Access useful challenge tips
Features
Read full description

A challenge isn't about "changing your life in a month." It's about "trying 30 days and seeing what happens." ChallengeUp is an app for short challenges: ready-made ones from 7 to 90 days, custom ones for any length. No endless "lifelong" trackers, no promises of a "new you." Just a clear format: pick a challenge, cross the finish line, see the result. WHAT'S INSIDE 10 ready-made challenges, free. From "no sugar" to "sleep before midnight," from "read every day" to "learn a foreign language." Each one comes with a clear description — what to do, why, and what to expect. Build your own in 30 seconds. Name, duration, frequency, reminders — and you're ready. No required fields, no endless setup screens. A finish line that motivates. Every challenge ends. It's not the "forever habit" that wears you out by week three. It's a defined distance with a finish — and the feeling of "I did it." Progress cards for social media. Share your wins with people who matter — close ones, friends, followers. Get support when you need it, and lock in the result by saying it out loud. The cards are drawn so they're a pleasure to share. No ads. Ever. Not in the free version, not anywhere else. ChallengeUp Plus When the free version isn't enough: — Unlimited active challenges (up to 3 in free) — Expanded catalog of exclusive challenges, with more added over time — Duration up to 1000 days — nearly three years of practice, for those who want to go long — Home screen widget — Additional colors and customization — Support for an independent dev team WHY A CHALLENGE Most habit trackers are built on the idea of a "forever" habit — you should brush your teeth or meditate every day for the rest of your life, and a single miss breaks everything. This rarely works, because the brain isn't built for infinite distances. According to Lally et al. (2009), a stable habit forms in about 66 days, not the often-cited 21. A short challenge is a way to cover that distance without burning out: with a visible finish, and the right to stop if it's not for you. ChallengeUp is an independent app. We're not building "another habit tracker." We're building the app we'd want to use for our own challenges: no fluff, no features for the sake of features, no pointless push notifications. Just what works. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://challengeupapp.com/privacy2026

Screenshots

Self Care by AVE4 screens
ChallengeUp4 screens

Verdict

The call

The clearest difference is ads: ChallengeUp at none against Self Care by AVE's shown. ChallengeUp also leads on review sentiment (89% vs 58%) and monetization model (free vs free with in-app purchases). Self Care by AVE's advantage is device support (3 vs 1). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Self Care by AVE sells 6 in-app purchases, starting at $5.99 per month and ChallengeUp sells 2 in-app purchases, starting at $14.99 per year. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

ChallengeUp holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 87 and 42 respectively. Written reviews point the same way: 58% of Self Care by AVE's written reviews are positive against 89% of ChallengeUp's.

UpkeepUpdate frequency

Self Care by AVE ships an update every 4 weeks, ChallengeUp every 2 months. Both last shipped on October 29, 2026.

Scorecard5 real differences · 5 level
Self Care by AVE versus ChallengeUp: the parameters behind the verdict, then further details
ParameterSelf Care by AVEChallengeUp
PriceFreeFree
Rating4.7 (87 ratings)5.0 (42 ratings) — better
Positive reviews57.8% of reviews89.2% of reviews — better
Number of ratings87 — better42
Update frequencyEvery 4 weeks — betterEvery 2 months
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.0 — better16.0
Further details — not scored
Size83 MB85 MB
Age rating12+12+
DeveloperAlexander OsmyakovLIKE WRONG LLP

Customer experience

Self Care by AVE

All ratings86 ratings
Positive93.0%
Neutral4.7%
Negative2.3%
Written reviews64 reviews
Positive57.8%
Neutral15.6%
Negative26.6%

ChallengeUp

All ratings38 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews65 reviews
Positive89.2%
Neutral4.6%
Negative6.2%

In-app purchases

6 purchases

Self Care by AVE

Subscriptions4
  • UP Subscription$5.991 Month
  • Premium$9.991 Month
  • UP Subscription$10.491 Year
Show 1 more
  • Upgrade Subscription$14.996 Months
One-time2
  • Additional task$0.99
  • Lifetime access$34.99
2 purchases

ChallengeUp

Subscriptions1
  • Plus (Annual)$14.991 Year
One-time1
  • Plus Lifetime$39.99

Questions

Is Self Care by AVE free?
Self Care by AVE is free to download, with in-app purchases available.
Is ChallengeUp free?
ChallengeUp is free to download, with in-app purchases available.
Which has better reviews, Self Care by AVE or ChallengeUp?
ChallengeUp is rated higher. Self Care by AVE averages 4.7 out of 5 from 87 ratings, while ChallengeUp averages 5.0 from 42 ratings.
Do Self Care by AVE or ChallengeUp have ads?
Self Care by AVE shows ads; ChallengeUp does not.
Which is updated more often, Self Care by AVE or ChallengeUp?
Self Care by AVE ships an update every 4 weeks, and ChallengeUp every 2 months. Most recently, Self Care by AVE was updated on October 29, 2026 and ChallengeUp on October 29, 2026.

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