OptimizeApp vs NOW Offers Merchants
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
OptimizeApp
Simplify social media advertising for your business. Design, launch, and track campaigns across Snap, TikTok, Instagram, Facebook, and Google from one intuitive app. Achieve growth with targeted ads and transparent, real-time performance reporting.
- Multi-platform campaign design
- One-click campaign launch
- Real-time performance tracking
- Targeted ad campaigns
- Transparent reporting
Read full descriptionHide full description
If you’re a business trying to grow using social media advertising, you’ll know it’s no easy task. OptimizeApp integrates directly with Snap, TikTok, Instagram, Facebook and Google, meaning you can design, launch and track multiple social campaigns from a single, easy-to-use app. Since launch, more than 35,000 businesses have left complex Ad Managers and chosen OptimizeApp to help them grow simply and effectively, by providing easy, intuitive access to every major platform. Just a few clicks on your phone and you’ll have beautiful, highly targeted campaigns running on all your favorite social media platforms. You’ll be able to track and optimize your ads based on real-time performance. And with 100% transparent reporting, you’ll always be in complete control. Download. Launch. Grow.
NOW Offers Merchants
This app helps businesses attract customers, manage bookings, and increase sales with exclusive deals. It allows for real-time booking management, targeted promotions, direct customer communication, and performance insights.
- Real-time booking management
- Create targeted deals
- Direct customer chat
- Performance and earnings insights
- Instant booking notifications
- Free business listing
Read full descriptionHide full description
Power up your business with the NOW Merchant App – your all-in-one platform to attract new customers, manage bookings, and boost sales through exclusive deals. Whether you run a salon, spa, restaurant, or service-based business, NOW helps you create limited-time offers and accept customer bookings easily. Key Features: • Accept & manage bookings in real-time • Create targeted deals to attract new customers • Chat directly with customers • Get insights into your performance & earnings • Get instant notifications for bookings & redemptions • List your business on the NOW app for free Join thousands of businesses growing with NOW. Download NOW Merchant and start earning more today!
Screenshots
Verdict
The clearest difference is rating: NOW Offers Merchants at 5.0 against OptimizeApp's 3.9. NOW Offers Merchants also leads on monetization model (free vs ad-supported) and update cadence (every 8 days vs every 3 weeks). OptimizeApp's advantage is ratings volume (86 vs 1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
NOW Offers Merchants holds the better App Store score, 5.0 against 3.9. That said, the two scores are not equally well evidenced: OptimizeApp has 86 ratings behind it against 1, so its average is the more settled of the two.
OptimizeApp ships an update every 3 weeks, NOW Offers Merchants every 8 days. The most recent releases landed on September 17, 2026 and September 12, 2026 respectively.
| Parameter | OptimizeApp | NOW Offers Merchants |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (86 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 66.7% of reviews | — |
| Number of ratings | 86 — better | 1 |
| Update frequency | Every 3 weeks | Every 8 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 14.0 — better |
| Further details — not scored | ||
| Size | 167 MB | 81 MB |
| Age rating | 4+ | 17+ |
| Developer | Optimize Advertising & Marketing Company WLL | Service Innovation for Information Technology Co. |
Customer experience
OptimizeApp
NOW Offers Merchants
In-app purchases
OptimizeApp
No in-app purchases
NOW Offers Merchants
No in-app purchases
Questions
Is OptimizeApp free?
Is NOW Offers Merchants free?
Which has better reviews, OptimizeApp or NOW Offers Merchants?
Do OptimizeApp or NOW Offers Merchants have ads?
Which is updated more often, OptimizeApp or NOW Offers Merchants?
Other comparisons
