Sbur vs Intention.ly’s CMO Collective

Getting quality and timely advice from business leaders. Building trusted business relationships and communities. Growing business and solving challenges.

The CMO Collective, hosted by Intention.ly, is an engaging community app built for marketing leaders in financial services to create, collaborate, and connect with peers who understand the unique challenges of building trust, driving growth, leading teams, and proving impact in a highly regulated industry. Inside The CMO Collective, members can participate in focused discussions, share ideas, ask questions, exchange resources, and engage with other marketing leaders across wealth management, asset management, fintech, insurance, and the broader financial services ecosystem. The app gives CMOs, growth officers, CEOs, and other growth strategy professionals a dedicated space to explore the topics shaping modern financial services marketing, including brand strategy, positioning, content, thought leadership, demand generation, attribution, client experience, events, marketing operations, tech and AI, team leadership, and industry change. Members can use the app to: • Connect with other financial services marketing leaders • Start and join discussions on timely marketing topics • Share ideas, questions, resources, and examples • Participate in community polls, conversations, and peer learning • Follow topical tags aligned to their areas of interest • Engage with marketing research, community insights, and programming • Build relationships with peers facing similar opportunities and challenges The CMO Collective is designed to support practical, thoughtful, and relevant conversations for marketing leaders who are responsible for shaping strategy, building brands, leading teams, and helping financial services firms grow.