Clay vs Highlight maker
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Clay
Easily create professional social media content in seconds with customizable templates. Add your photos, text, and graphics to design engaging posts, stories, and ads for any platform.
- Hundreds of ready-to-use templates
- Import photos and videos
- Add text, filters, and stickers
- Background removal tool
- Export for multiple social platforms
- Create brand marketing posts
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Clay lets anyone design engaging social media content in seconds. It is the perfect companion for business owners and influencers who do not have hours to spend in front of editing software because they are busy getting stuff done. HOW TO USE CLAY 1) Select a template We created hundreds of gorgeous designs to help you sell your products, advertise your services, or grow your following. You just gotta pick the one that matches your creative style! 2) Import your pictures or video Pic collage, video collage, wallpapers, polaroid frames, borders for pictures, photo maker, animated story maker, highlights, we got them all. Just choose your content and we will make it engaging. 3) (Optional) Add some text, visual filters, stickers, remove background, or move things around Clay is your creative canvas, your Story lab, your post and story maker. Opacity controls, font colors, and background removal at your fingertips. 4) Save or share! Our export formats and aspect ratios support Instagram, Snapchat, Facebook, WeChat, WhatsApp, Pinterest, TikTok, and any other platform of your choice, so you can also create your content for all platforms in one go. STUNNING, READY-TO-POST TEMPLATES • Over 200 unique templates for you to use • Dozens of fresh fonts to make your story stand out • Tell your story just how you imagined it • Categories: Collage, Story, Post, Advertising, Logo, Wallpaper, Inspirational Quotes, Advertising, Highlights for Instagram, Business EASY FOR EVERYONE • Spend less time learning graphic design tools and more time creating • Add your photos, change colors, add text: make something amazing! • Remove the photo background in just one click • No account required. Download the app and start creating right away • Save your creations to your Photo library and share them on social media CREATE YOUR BRAND • Create attractive marketing posts. No need to hire a graphic designer or marketing agency! • Impress your audience and enhance your stories • Promote your business with professional-quality designs AN IN-APP MAGAZINE DEDICATED TO YOU • Tutorials for beginners and life-long learners • Tips and listicles on how to design beautiful content fast and easy • Interactive blog posts explaining how to use features in the app • Articles focused on marketing, beauty, and fashion GO PREMIUM TO BE YOUR ABSOLUTE BEST •Unlock all unique template designs •Create and save your own templates •Gain access to special effects, like removing the photo background Subscriptions will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. The account will be charged for renewal within 24-hours before the end of the current period. Payment will be charged to your App Store account at confirmation of purchase. You can manage or turn off auto-renew in your Apple ID account settings any time after purchase. Privacy Policy and Terms of Use: https://clayeditor.com/terms-conditions
Highlight maker
Easily create stunning Instagram story highlights with a vast collection of templates, icons, and backgrounds. Personalize your brand with custom logos and beautiful font textures to make your stories stand out.
- 300+ Highlight Cover Templates
- 500+ Icons
- 100+ Background Textures
- 50+ Font Textures
- Logo Maker
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Time to create amazing stories and highlights with the Highlight covers+. Instagram stories reflect our lifestyle and daily lives. For making them classy and always reachable, the Highlight covers+ is ready to support you! FEATURES: ◉ Highlight Cover Templates: 300+ stunning Highlight Cover Templates are ready to use ◉ Icons: Over 500 icons for chose and updating more ◉ Background: 100+ awesome background texture. Marble, watercolor, gradient, and others for choice ◉ Textures: 50+ beautiful Fonts Textures ◉ Logo maker: Create your logo with a wide range of icons, stickers, and textures to visualize the value of your brand.
Screenshots
Verdict
The clearest difference is in-app purchases: Highlight maker at none against Clay's 11. Clay's advantage is update cadence (every 2 weeks vs every 6 months) and ratings volume (15K vs 119). On price, rating, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Clay sells 10 in-app purchases, starting at $4.99 per 7 days. Highlight maker asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.7 for Clay against 4.8 for Highlight maker. That said, the two scores are not equally well evidenced: Clay has 15K ratings behind it against 119, so its average is the more settled of the two. Written reviews are what separate them: 68% of Clay's written reviews are positive against 50% of Highlight maker's.
Clay ships an update every 2 weeks, Highlight maker every 6 months. The most recent releases landed on October 23, 2026 and October 1, 2026 respectively.
| Parameter | Clay | Highlight maker |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (15K ratings) | 4.8 (119 ratings) — better |
| Positive reviews | 68.2% of reviews — better | 50.0% of reviews |
| Number of ratings | 15K — better | 119 |
| Update frequency | Every 2 weeks — better | Every 6 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Best chart rank | #115 — better | — |
| Devices | iPhone, iPad, iPod, Mac — better | iPhone, iPod |
| Requires iOS | 14.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 161 MB | 67 MB |
| Age rating | 4+ | 4+ |
| Developer | Plexagon s.r.l. | Pinevalley OU |
Customer experience
Clay
Highlight maker
Bugs and requests
Clay
Reported bugs
4 issues- Templates not loading properly
- Inability to upload own images
- Text formatting issues when exporting
- Glitches when switching between templates
Requested features
4 requests- More free templates and customization options
- Ability to save and edit projects
- Improved text editing and positioning tools
- Compatibility with older devices
Highlight maker
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Clay
- Highlight Premium II7 Days trial$4.997 Days
- Clay Pro Weekly7 Days trial$4.997 Days
- Clay Weekly$4.997 Days
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- Clay Weekly7 Days trial$4.997 Days
- Clay Plus Weekly$4.997 Days
- Clay Plus Weekly Trial7 Days trial$4.997 Days
- Clay Pro Weekly$9.997 Days
- Clay Pro Weekly Trial7 Days trial$9.997 Days
- Yearly Subscription$69.991 Year
- Clay Pro Yearly7 Days trial$69.991 Year
Highlight maker
No in-app purchases
Questions
Is Clay free?
Is Highlight maker free?
Which has better reviews, Clay or Highlight maker?
Do Clay or Highlight maker have ads?
Which is updated more often, Clay or Highlight maker?
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