Focalize vs Ideafall
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Focalize
This app helps designers bring their creative concepts to life. Organize ideas, sketches, and moodboards in one place, and collaborate with team members. Streamline the process of creating collections and managing digital assets for your brand.
- Idea and sketch management
- Moodboard creation
- Digital collection organization
- Team collaboration tools
- Concept book generation
- Asset sharing and distribution
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Enhance your creativity! Create whatever you want, whenever you want with the Focalize Designer app. Turn inspirations and concepts into products customers and retailers love. Visually driven and built specifically for designers. SMOOTH ACCESS Manage ideas, sketches and moodboards in one place. INSPIRATIONS Your collection in the palm of your hand. MOODBOARDS Simply tap to create and edit. DESIGNS Import digital or paper based, organize sketches and create your line sheet. CONCEPT BOOK Your body of work automatically organized into an interactive catalog. COLLABORATE Chat with your team members and collaborators and work together. With Focalize Designer you can: • Create whatever you want, whenever you want; • Organize collections in the palm of your hand; • Work visually and marry instinct with information; • Keep your work in one place; • Go from iPhone to iPad and personal computer; • Seamlessly collaborate with colleagues and partners Key features: • Organize and digitalize creativity and collections; • Advanced technologies empowering an immersive creative process; • Workflow and collaboration; • All in one platform; • Reduce time and errors to create collections; • Storage and one centralized hub for your work; • Share, reuse and distribute product digital asset, which is the foundation of your brand identity. With Focalize Designer you can work on your ideas, beginning from pictures you can either take with your camera or upload from your own library. You are also able to: • Add information related to each picture (Location, Material Used, Item Type, Event and more); • Record voice notes; • Take notes; • Organize sketches; • Create Moodboards; • Share content you created; • Interact with your team members and collaborators; • Present your work on a Concept Book in an entertaining way. Our team will provide support 24/7.
Ideafall
Capture, organize, and evaluate your creative thoughts. This app supports your entire ideation process, from initial brainstorming to strategic execution planning. Visualize ideas, analyze them objectively, and build roadmaps for bringing them to life.
- Capture ideas from web content
- Visual brainstorming with 'spaces'
- Objective idea evaluation with charts
- Agile roadmap for execution planning
- Share ideas and charts as images/PDFs
- iCloud synchronization
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Ideafall (formerly Ideabook) helps creative minds focus on their best ideas. From ideation and capturing of ideas to reviewing and decision making, Ideafall supports your entire creative process in a unique and practical way. CAPTURE YOUR IDEAS Easily capture all your ideas - wherever you are. Got inspired while reading something on the web? Simply select the relevant text and share it with Ideafall. Quickly add additional thoughts to existing ideas via Spotlight-enabled search. Collecting your ideas has never been easier. Never lose a good idea again. BRAINSTORM & IDEATE Sometimes you need a more visual setting for coming up with new ideas for a specific topic. Or you want to do a brainstorming session in a more organized way. This is where "spaces" come in: visually organize your ideas via idea cards, group related ideas together and help your brain to understand the big picture. EVALUATE. REVIEW. DECIDE Innovative people typically have too many ideas, rather than too few. But to be successful we have to focus on our best ideas. Ideafall helps you to rate ideas regarding up to 10 configurable criteria and analyze them using bubble charts. Improve your chances of success by evaluating ideas more objectively and thus, making more informed decisions. ROADMAP & EXECUTE The best ideas are not worth anything without a proper strategy on how to execute them. The agile roadmap enables you to schedule your ideas across four different horizons: Now, Next, Later, and Someday. The "roadmap" view is visualized as a Kanban board and supports drag & drop. Implement and track your ideas more efficiently with the help of a clear, agile execution strategy. FEATURES - Searchable tabular "Ideas" view with adjustable sort order - Clear drag & drop enabled "Spaces" view for spatially organizing ideas using idea cards - Unique "Bubbles" view for analyzing ideas using customizable bubble charts in four dimensions (x, y, bubble size and color) - Kanban-style, agile "Roadmap" with four horizons (Now, Next, Later, Someday) for planning an execution strategy using drag & drop - Global portfolio filter - Easy sharing of idea spaces and bubble charts as image or PDF documents - Clean and at the same time highly visual user experience - Built-in support for accessibility - Seamless syncing via iCloud Get Ideafall and focus your creativity!
Screenshots
Verdict
The clearest difference is price: Focalize at Free against Ideafall's $29.99. Focalize also leads on update cadence (every 6 weeks vs every 4 months) and iOS requirement (12.4 vs 17.6). Ideafall's advantage is rating (5.0 vs 4.0). On ratings volume, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Focalize is free to download; Ideafall costs $29.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Ideafall holds the better App Store score, 5.0 against 4.0. Both are backed by a comparable volume of ratings — 2 and 1 respectively.
Focalize ships an update every 6 weeks, Ideafall every 4 months. The most recent releases landed on June 5, 2026 and August 18, 2026 respectively.
| Parameter | Focalize | Ideafall |
|---|---|---|
| Price | Free — better | $29.99 |
| Rating | 4.0 (2 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 2 — better | 1 |
| Update frequency | Every 6 weeks — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Paid |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 12.4 — better | 17.6 |
| Further details — not scored | ||
| Size | 59 MB | 9 MB |
| Age rating | 4+ | 4+ |
| Developer | Focalize, Inc. | Elemental Tools GmbH |
Customer experience
Focalize
Ideafall
In-app purchases
Focalize
No in-app purchases
Ideafall
No in-app purchases









