Comparison

CRM vs Instant Reply App

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

CRM

Manage leads, sales stages, and customer interactions with this comprehensive business tool. Features include updating lead status, scheduling callbacks, creating quotes, and attaching files. It also allows for merging records, assigning leads, and sending nurturing emails.

Highlights
  • Update lead status and sales stage
  • Schedule callbacks and to-dos
  • Create quotes and opportunities
  • Attach files and access forms
  • Merge, assign, archive, and delete records
  • Send emails and nurture leads
Features
Read full description

CRM-Xpress is the low cost version of LeadMaster's all-in-one CRM software, LeadMaster Professional. Features include: * Update the Status of Leads and/or the Sales Stage * Add Callbacks, ToDo’s and Reminders * Add notes (use the microphone on your phone for fast and easy updates) * Create Quotes and Opportunities * Attach files (proposals, for example) * Access Forms and Customer Support Cases * Merge Records, Assign Leads, Archive and Delete Records * Send Emails and Nurture leads

About

Instant Reply App

This platform empowers marketers, agencies, and businesses to connect with customers through multi-channel campaigns. It simplifies the process of engaging potential and current clients using tools like email, voice drops, and text messaging to boost conversion rates.

Highlights
  • Multi-channel campaign management
  • Email marketing
  • Voice drops
  • Text messaging
  • Customer engagement tools
  • Marketing platform
Features
Read full description

Instant Reply was launched in September of 2019 with the goal of creating a platform where marketers, agencies, and businesses can easily connect with potential and current customers. Instant Reply was founded by two businessmen and internet marketers, Jack Hopman and Brian Anderson. These two men teamed up to combine their years of marketing knowledge to develop a platform that anyone can use to market their own products or services. Instant Reply was designed to make running a multi-channel campaign easy and effective. Multi-channel marketing is the process of using multiple marketing tools to interact with both future and current clients. Many times potential customers need friendly reminders to engage them in buying your product or service. This is where the usage of different marketing channels becomes so important in getting the ultimate conversion rate from the customer. The combination of tools such as emailing, voice drops, and text messaging will instantly propel your chances of making the sale than just using one method alone.

Screenshots

CRM4 screens
Instant Reply App4 screens

Verdict

The call

The clearest difference is rating: CRM at 5.0 against Instant Reply App's 3.7. CRM also leads on iOS requirement (10.0 vs 13.0). Instant Reply App's advantage is update cadence (every 5 weeks vs every 2 months) and ratings volume (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

CRM holds the better App Store score, 5.0 against 3.7. Both are backed by a comparable volume of ratings — 1 and 3 respectively.

UpkeepUpdate frequency

CRM ships an update every 2 months, Instant Reply App every 5 weeks. The most recent releases landed on October 24, 2026 and October 11, 2026 respectively.

Scorecard4 real differences · 6 level
CRM versus Instant Reply App: the parameters behind the verdict, then further details
ParameterCRMInstant Reply App
PriceFreeFree
Rating5.0 (1 ratings) — better3.7 (3 ratings)
Positive reviews100.0% of reviews—
Number of ratings13 — better
Update frequencyEvery 2 monthsEvery 5 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS10.0 — better13.0
Further details — not scored
Size14 MB55 MB
Age rating17+4+
DeveloperLeadmaster Operating CompanyJack Hopman

Customer experience

CRM

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Instant Reply App

All ratings3 ratings
Positive66.7%
Neutral0.0%
Negative33.3%

In-app purchases

None

CRM

No in-app purchases

None

Instant Reply App

No in-app purchases

Questions

Is CRM free?
CRM is free to download, with no in-app purchases.
Is Instant Reply App free?
Instant Reply App is free to download, with no in-app purchases.
Which has better reviews, CRM or Instant Reply App?
CRM is rated higher. CRM averages 5.0 out of 5 from 1 ratings, while Instant Reply App averages 3.7 from 3 ratings.
Do CRM or Instant Reply App have ads?
Neither CRM nor Instant Reply App shows ads.
Which is updated more often, CRM or Instant Reply App?
CRM ships an update every 2 months, and Instant Reply App every 5 weeks. Most recently, CRM was updated on October 24, 2026 and Instant Reply App on October 11, 2026.

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