CRM vs Instant Reply App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CRM
Manage leads, sales stages, and customer interactions with this comprehensive business tool. Features include updating lead status, scheduling callbacks, creating quotes, and attaching files. It also allows for merging records, assigning leads, and sending nurturing emails.
- Update lead status and sales stage
- Schedule callbacks and to-dos
- Create quotes and opportunities
- Attach files and access forms
- Merge, assign, archive, and delete records
- Send emails and nurture leads
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CRM-Xpress is the low cost version of LeadMaster's all-in-one CRM software, LeadMaster Professional. Features include: * Update the Status of Leads and/or the Sales Stage * Add Callbacks, ToDo’s and Reminders * Add notes (use the microphone on your phone for fast and easy updates) * Create Quotes and Opportunities * Attach files (proposals, for example) * Access Forms and Customer Support Cases * Merge Records, Assign Leads, Archive and Delete Records * Send Emails and Nurture leads
Instant Reply App
This platform empowers marketers, agencies, and businesses to connect with customers through multi-channel campaigns. It simplifies the process of engaging potential and current clients using tools like email, voice drops, and text messaging to boost conversion rates.
- Multi-channel campaign management
- Email marketing
- Voice drops
- Text messaging
- Customer engagement tools
- Marketing platform
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Instant Reply was launched in September of 2019 with the goal of creating a platform where marketers, agencies, and businesses can easily connect with potential and current customers. Instant Reply was founded by two businessmen and internet marketers, Jack Hopman and Brian Anderson. These two men teamed up to combine their years of marketing knowledge to develop a platform that anyone can use to market their own products or services. Instant Reply was designed to make running a multi-channel campaign easy and effective. Multi-channel marketing is the process of using multiple marketing tools to interact with both future and current clients. Many times potential customers need friendly reminders to engage them in buying your product or service. This is where the usage of different marketing channels becomes so important in getting the ultimate conversion rate from the customer. The combination of tools such as emailing, voice drops, and text messaging will instantly propel your chances of making the sale than just using one method alone.
Screenshots
Verdict
The clearest difference is rating: CRM at 5.0 against Instant Reply App's 3.7. CRM also leads on iOS requirement (10.0 vs 13.0). Instant Reply App's advantage is update cadence (every 5 weeks vs every 2 months) and ratings volume (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CRM holds the better App Store score, 5.0 against 3.7. Both are backed by a comparable volume of ratings — 1 and 3 respectively.
CRM ships an update every 2 months, Instant Reply App every 5 weeks. The most recent releases landed on October 24, 2026 and October 11, 2026 respectively.
| Parameter | CRM | Instant Reply App |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 3.7 (3 ratings) |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 1 | 3 — better |
| Update frequency | Every 2 months | Every 5 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 10.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 14 MB | 55 MB |
| Age rating | 17+ | 4+ |
| Developer | Leadmaster Operating Company | Jack Hopman |
Customer experience
CRM
Instant Reply App
In-app purchases
CRM
No in-app purchases
Instant Reply App
No in-app purchases









