ERA Group vs Latitude
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ERA Group
This app provides business insights, company news, and franchise opportunities. Connect with a network of partners, clients, and employees. Explore virtual business environments and learn about cost reduction strategies.
- Business cost reduction insights
- Company news and updates
- Franchise opportunities
- Virtual business environment
- Webinar and event information
- Community chat and analysis submission
Read full descriptionHide full description
Established in 1992, Expense Reduction Analysts (ERA) is a specialized cost and supplier management consultancy focused on delivering improved business performance to clients of all sizes in both the private and public sectors. The ERA Group app proposes a new, engaging and modern communication experience for our target audience. These include: • Our large network of partners • Current and potential clients • All those interested in joining our company as a Franchisee • ERA Employees • Those interested in widening their knowledge of ERA, gaining current market insights and staying up to date with the latest company news. Expense Reduction Analysts is already the number one White Collar Franchise and with this app, we aim to become the number one information hub for Market and Costs Analysis. Our app features and value add: • With push notifications directly to your phone, you will know what's been happening at ERA on a global scale and in each region in which our company operates. • Our Insights highlight where clients can reduce their business running costs as well as help them understand where extra value could be added. At the close of each article, readers are encouraged to get in contact and book a meeting with the specialist who wrote the content. • Our virtual business environment experience truly allows you see to business the way ERA does. • With our sharing features, you can become our number one ambassador by sharing Our Insights directly on your choice of social media. • With details of our upcoming webinars, exhibitions and Discovery Days, you can find out information about our events and instructions on how to attend from within the app. • You can begin your journey of becoming a Franchisee by learning what it entails in our Join Us section. Alternatively, you can get straight in contact through our contact form where a member of our team will reply back to you directly. • Our in-depth 'all you need to know to become a Franchisee' section really helps you envisage what it's like to be a member of the ERA network. You can find questions and answers that best apply to you. You can watch videos at your own pace in our testimonials area. These videos enable you learn the different experiences of actual members in the network and what being a part of ERA truly means to them.. • Once you are logged in, you can submit your own analysis, like and comment on others, participate in our Community via our Chat and explore our extensive library. • Our About Us section allows you to discover who we are as a company through our 'Who are we?' page and our Vision, Mission and Values. You can also find out about the backgrounds of our Management Team. • The map illustrates our international support centre locations and provides you with worldwide contact information. • Many more features are still to come, stay tuned!
Latitude
This app notifies you whenever someone checks your location, fostering transparency in relationships. It's designed for mutual awareness, not surveillance, and is funded by users, not data sales.
- Real-time location view notifications
- Transparency in location sharing
- Built for relationships, not monitoring
- No ads or data selling
- Free tier with one connection
- Affordable subscription for unlimited connections
Read full descriptionHide full description
Latitude shows you every time someone checks your location. That one difference changes everything. Most location apps give someone access to where you are and leave it at that. Latitude closes the loop. When someone views your location, you know. Transparency is built into the app, not hidden in the settings. Built for real relationships, not monitoring. A parent can confirm their teenager arrived home and their teenager knows it happened. A partner can check in during a late commute and you can see they did. Nobody's being watched. Everyone's informed. Funded by users, not your data. Latitude has no ads and no data selling. Your location is never monetized. The app is funded by the people who use it, not by selling their movements to data brokers. Free to start, affordable to grow. Start free with one connection, forever. Unlimited connections cost $1.99/month or $13.99/year. Groups get even further discounts, at under $1 per person per month. Be findable. Not tracked.
Screenshots
Verdict
The clearest difference is in-app purchases: ERA Group at none against Latitude's 10. Latitude's advantage is ratings volume (6 vs 1). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Latitude sells 10 in-app purchases, starting at $1.99 per month. ERA Group asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for ERA Group against 5.0 for Latitude. That said, the two scores are not equally well evidenced: Latitude has 6 ratings behind it against 1, so its average is the more settled of the two.
ERA Group ships an update fortnightly, Latitude every 2 weeks. The most recent releases landed on October 18, 2026 and October 24, 2026 respectively.
| Parameter | ERA Group | Latitude |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (6 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 1 | 6 — better |
| Update frequency | Fortnightly — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 73 MB | 20 MB |
| Age rating | 4+ | 4+ |
| Developer | David delaNougerede | Maxwell Gold |
Customer experience
ERA Group
Latitude
In-app purchases
ERA Group
No in-app purchases
Latitude
- Monthly (Group-2)$1.991 Month
- Monthly (Group-3)$2.991 Month
- Monthly (Group-4)$3.991 Month
Show 7 moreShow fewer
- Monthly (Group-5)$4.991 Month
- Monthly (Group-6)$5.991 Month
- Monthly (Group-7)$6.991 Month
- Monthly (Group-8)$7.991 Month
- Monthly (Group-10)$9.991 Month
- Monthly (Group-11)$10.991 Month
- Monthly (Group-12)$11.991 Month









