iMusea vs Etchr
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
iMusea
Access exclusive content from Shiloh Sophia McCloud and the Intentional Creativity® movement. Stream live events, view behind-the-scenes footage, and connect with a global community of artists and students.
- Live video streaming
- Behind-the-scenes studio footage
- Class schedules and pre-sales
- Community forum (Red Thread Cafe')
- Real-time messaging and chat
- Resource center content
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Get personal and exclusive access to everything Intentional Creativity® with our official new app from the visionary and creative genius of Shiloh Sophia McCloud. We will have updates, live streaming from Shiloh and other Intentional Creativity® teachers all over the world. Check out the latest videos, class schedules and events, photos of art in action the world over, merchandise and more, all in one place and delivered anywhere you are. Here's what's in store for you: Video Streaming, live and direct from Musea in Sonoma, CA and our extension campuses in California, Australia, Denmark, Mexico and more! Behind the scenes footage from the studio and from the planet where art is being 'committed' Latest news and information about live class dates and class pre-sales Post your own photos, videos and updates in our community space, the Red Thread Cafe' Message and chat with other students and fans of Shiloh and Intentional Creativity® all over the world in real time Watch Shiloh in our resource center deliver content that will entertain you, change your world view and open up your mind and spirit, all included for everyone. Stay up to date with classes that you may be enrolled in with content, delivered right to your phone.
Etchr
Learn art from global artists through live and on-demand classes. Explore various mediums like watercolor and illustration, from beginner to advanced levels. Join a supportive community to develop new skills and create art.
- Live and on-demand art classes
- Learn from expert artists
- Explore various mediums
- Beginner to advanced levels
- Supportive artist community
- Stream content anytime
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Join our global community of artists. - Learn from amazing artist teachers from around the world. - Dive deep into specific mediums (watercolor, gouache, ink, etc.) - Start as a beginner or hone your skills as an experienced artist - Stream recorded content or join a live class. Regardless of your experience level, start your journey or dive deeper with classes in watercolor, gouache, illustration, mixed media and more. Join our supportive artist community as we grow together, developing new skills and having fun making art LEARN IN YOUR OWN TIME: Recorded content library can be streamed wherever and whenever you like. EXPERIENCE A LIVE CLASS: Ask questions and make art in real-time with other artists from all around the world. EXPERT TEACHERS: Learn new techniques, tip and tricks with step-by-step explanations. ARTIST COMMUNITY: Our community of artists is the perfect place to learn and share knowledge. Check out the best online classes in: - Medium: watercolor, gouache, drawing, mixed media, etc. - Subject: Urban scenes, portraiture, landscape, animals, botanicals, still life ▷ Already a Member? Sign-In to access your subscription. ▷ New? Subscribe in the app to get instant access. Etchr offers auto-renewing subscriptions. You'll receive unlimited access to content on all your devices. Payment is charged to your Account at confirmation of purchase. Pricing varies by location and is confirmed prior to purchase. Subscription automatically renews each month unless canceled at least 24 hours before the end of the current billing period, or the trial period (when offered). Cancel anytime in Account Settings. For more information see our: -Terms of Service: https://learn.etchrstudio.com/pages/terms-service -Privacy Policy: https://etchrstudio.com/pages/policy-faq
Screenshots
Verdict
iMusea and Etchr both sit at 4.9 stars, but that hides the real split: 100% of iMusea's written reviews are positive against 40% of Etchr's. iMusea also leads on in-app purchases (none vs 1) and ratings volume (373 vs 43). Etchr's advantage is update cadence (monthly vs every 5 months) and device support (3 vs 1). On price, rating and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Etchr sells 1 in-app purchase, starting at $130.99 per year. iMusea asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for iMusea against 4.8 for Etchr. That said, the two scores are not equally well evidenced: iMusea has 373 ratings behind it against 43, so its average is the more settled of the two. Written reviews are what separate them: 100% of iMusea's written reviews are positive against 40% of Etchr's.
iMusea ships an update every 5 months, Etchr monthly. The most recent releases landed on July 25, 2026 and September 17, 2026 respectively.
| Parameter | iMusea | Etchr |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (373 ratings) — better | 4.8 (43 ratings) |
| Positive reviews | 100.0% of reviews — better | 40.0% of reviews |
| Number of ratings | 373 — better | 43 |
| Update frequency | Every 5 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Subscription |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 88 MB | 63 MB |
| Age rating | 17+ | 4+ |
| Developer | Mothership, Inc. | Etchd Lab Pty Ltd |
Customer experience
iMusea
Etchr
In-app purchases
iMusea
No in-app purchases
Etchr
- Subscribe to 400+ h of classes7 Days trial$130.991 Year









