Charm vs SmartCosmetics
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Charm
This AI-powered app helps you build and track personalized skincare routines. Discover DIY treatments, read daily articles, and foster healthy habits for radiant skin. Join a community of millions on a transformative skincare journey.
- AI-powered personalized skincare routines
- Celebrity-backed skincare routines
- DIY home beauty treatments
- Smart reminders for skincare and wellness
- Curated daily beauty tips and articles
- Expert insights and product recommendations
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Build and track personalized skincare routines, monitor your progress, explore DIY home treatments, enjoy daily curated articles, foster healthy habits, and so much more! Embark on a transformative skincare journey with Charm, your premier AI-assisted skincare companion. Tailored to nurture your skin's unique needs, Charm offers a comprehensive suite of tools designed to elevate your skincare regimen. From custom routine creation to insightful articles and DIY beauty remedies, Charm integrates seamlessly into your daily life, promoting radiant, healthy skin. Your beauty is our priority. Join our thriving community of over 3 million people and embrace a skincare practice that's as unique as you are. With Charm, you're not just adopting a skincare routine; you're pioneering a movement towards personalized skincare excellence. Features At A Glance: • AI-Powered Personalized Skincare Charm's intelligent system curates skincare routines that evolve with you, ensuring optimal results tailored to your skin's changing needs. Our smart algorithm recommends step-by-step skincare routines addressing your skin concerns, recommending a range of products from moisturizers, cleansers, toners, exfoliators, serums, creams, and effective acne solutions, to specialized treatments and beyond, guiding you towards your skin goals. • Explore Celebrity Routines Access over 100 celebrity-backed, expertly-curated skincare routines, promising glamourous, red-carpet-ready outcomes. • DIY Home Treatments Delve into over 50 at-home beauty remedies for your face, hair, feet, nails, lips, and body, made from natural, everyday ingredients. From quick 5-minute refreshers to luxurious 45-minute pampering sessions, uncover beauty treatments complete with step-by-step guides. Our intuitive tagging system assists in selecting the perfect treatments from rejuvenating scrubs to nourishing masks. • Comprehensive Care With smart reminders for skincare and wellness habits, Charm integrates self-care into your daily routine seamlessly. • Daily Dose of Beauty Receive curated skincare tips, beauty secrets, and motivational quotes to inspire your journey towards flawless skin. Never miss a beat with customizable reminders for your beauty treatments and wellness habits. • Skincare Enlightenment Expand your beauty knowledge with the Charm Academy, offering expert insights, nutrition tips, and product recommendations. • Concern-oriented skincare Immerse in personalized skincare with AI-powered routines dedicated to addressing your specific concerns, leading you to radiant, worry-free skin. Whether you're seeking to revitalize your skin, adopt healthier habits, or explore the world of skincare, Charm is your go-to destination. Experience why millions have chosen Charm as their ultimate beauty and skincare app. Privacy Policy: https://sites.google.com/view/charmapp/privacy-policy Terms of Use: https://sites.google.com/view/charmapp/terms-of-use For inquiries, reach us anytime at charm@broftware.com. Embrace your unique beauty journey with Charm – where your skin meets its match.
SmartCosmetics
Analyze skincare ingredients with image recognition and track your progress. Get personalized routine recommendations based on your unique skin needs and manage your product shelf. Achieve your skincare goals with an intuitive interface.
- Ingredient analysis via image recognition
- Personalized skincare routine recommendations
- Product shelf management
- Skincare progress tracking
- Customizable routine scheduling
- User-friendly interface
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Welcome to Smart Cosmetics, your ultimate skincare companion! Our app offers a multifunctional service that brings together ingredient analysis, product management, and progress tracking—all designed to help you develop and maintain effective skincare habits (all app functionality requires paid subscription). With advanced personalization features, Smart Cosmetics utilizes a cutting-edge engine to analyze your unique skin needs, recommending tailored routines that evolve with you. Our innovative ingredient analysis goes beyond simple barcodes—using image recognition technology, we provide you with comprehensive insights on any product’s ingredient list. Navigating your skincare journey has never been easier with our user-friendly interface. The clean, intuitive design ensures a seamless experience, allowing you to focus on achieving your skincare goals. Join us and transform the way you approach skincare with Smart Cosmetics! Advanced Personalization We utilize a custom, cutting-edge engine to analyze your individual skin needs and recommend tailored routines. Whether you’re tracking effects or dynamically adjusting your regimen, you’ll have personalized support every step of the way. Ingredient Analysis Go beyond barcodes with us! Our app uses advanced image recognition to analyze ingredient lists, providing you with comprehensive insights on any product you might be curious about. User-Friendly Interface We’ve designed a clean, intuitive interface to ensure a seamless user experience. Navigating your skincare routines and data has never been easier! Scanner/Ingredient Analysis Toolkit: Ever wondered what’s really in your skincare products? With our app, you can scan the ingredient list itself, not just barcodes. Our advanced technology recognizes ingredients directly from images. Once you take a short quiz, we’ll assess each ingredient based on your unique skincare concerns. We’ve built a special database that shows how ingredients impact various skin types and issues, so you’ll know exactly what’s working for you. My Shelf: Keep track of all your skincare products in one place with My Shelf. This feature ensures you use your goodies before they expire. Great at home, and if you’re a business, you can even manage multiple product lists to keep everything organized. Routine: Want to get the most out of your skincare products? Our Routine feature helps you create schedules for using your products efficiently. Whether it’s daily or just a few times a month, you can customize your skincare routine to fit your lifestyle and needs. Track: See your skincare progress over time! Take pictures of your face and keep track of how different treatment routines are working for you. Monitor changes and see which products really make a difference. SUBSCRIPTION INFO: All the functionality of our service is available if you purchase the subscription which is best for you: annual or monthly. And of course you can use our 1 week free trial period to make up your mind!
Screenshots
Verdict
The clearest difference is review sentiment: SmartCosmetics at 100% against Charm's 60%. SmartCosmetics also leads on rating (5.0 vs 4.5) and ads (none vs shown). Charm's advantage is monetization model (free with in-app purchases vs subscription) and ratings volume (1.5K vs 1). On price, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Charm sells 6 in-app purchases, starting at $4.99 per month and SmartCosmetics sells 2 in-app purchases, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.
SmartCosmetics holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Charm has 1.5K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 60% of Charm's written reviews are positive against 100% of SmartCosmetics's.
Charm ships an update every 5 weeks, SmartCosmetics every 4 days. The most recent releases landed on September 22, 2026 and June 2, 2026 respectively.
| Parameter | Charm | SmartCosmetics |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (1.5K ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 60.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 1.5K — better | 1 |
| Update frequency | Every 5 weeks | Every 4 days — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 99 MB | 16 MB |
| Age rating | 4+ | 12+ |
| Developer | SENA UYGUN | ICG SMART COSMETICS LTD |
Customer experience
Charm
SmartCosmetics
Bugs and requests
Charm
Reported bugs
4 issues- App crashes when adding/editing routines
- Duplicates or removes products from routines
- Skin log camera not working
- Routine steps not saving properly
Requested features
5 requests- Add more skincare brands and products
- Allow customization of routine schedules
- Implement ingredient filtering
- Add support for uploading product photos
- Improve navigation and user experience
SmartCosmetics
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Charm
- Charm Monthly Premium$4.991 Month
- Charm Monthly Premium$7.491 Month
- Charm Six-Months Premium3 Days trial$17.996 Months
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- Charm Six-Months Premium3 Days trial$26.996 Months
- Charm Yearly Premium7 Days trial$29.991 Year
- Charm Yearly Premium7 Days trial$44.991 Year
SmartCosmetics
- Monthly Subscription7 Days trial$19.991 Month
- Annual Subscription7 Days trial$99.991 Year









