Pork Events vs NPIC

The National Pork Board has responsibility for Pork Checkoff funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability. For the past half century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing the environmental impact of pig farming.

The National Pork Industry Conference (NPIC) was the vision of Larry Graham and has roots back to the early 90’s. The current generation of NPIC was founded by Larry & Jean Graham in 1996 and was initially held at various upper Midwest locations. As the conference attendance grew, it ultimately found a home at the Four Seasons Resort, then Tan-Tar-A at Lake of the Ozarks, before moving in 2010 to its current location at the Kalahari Waterpark and Conference Center in Wisconsin Dells, WI.