Comparison

ST Asset Tracking vs Bluetooth Serial Connect

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ST Asset Tracking

Configure and set up Bluetooth Low Energy and NFC sensors for environmental and motion data logging. Track position and sensor data, then send it to a dashboard for analysis with charts and filtering.

Highlights
  • Configure BLE and NFC sensors
  • Set data logging thresholds
  • Log environmental and motion data
  • Track position and sensor readings
  • Send data to ST AWS dashboard
  • Analyze data with charts and filters
Features
Read full description

With the ST Asset Tracking app, you can configure and set-up the threshold of Asset Tracking Bluetooth Low Energy device and NFC Sensor. The app communicates with the FP-ATR-BLE1, FP-SNS-SMARTAG1, FP-SNS-SMARTAG2, FP-ATR-ASTRA1 functional packs firmware running on an STM32 microcontroller, which manages the specific environmental and motion sensor data logging activity. The app also supports Astra board that has NFC and short / long range connectivity (BLE, LoRa, and 2.4 GHz and sub 1-GHz proprietary protocols). The app lets you change sampling intervals, choose which sensor data is logged, and the conditions that trigger data logging. Once configured, the app is starting to track the position, environmental and motion sensors and allows the user to send recorded data to the ST AWS dashboard. The data collected on dashboard can be consulted through charts and filtered through time intervals up to 7 days before. For more information, visit the ST Asset Tracking web pages on www.st.com .

About

Bluetooth Serial Connect

Control your Arduino projects with your phone. Design custom interfaces with buttons, joysticks, and displays to send and receive data via Bluetooth low-energy modules. An integrated library simplifies the connection process.

Highlights
  • Customizable control boards
  • Button and joystick inputs
  • Display integration
  • Bluetooth low-energy module support
  • Arduino library for easy integration
Features
Read full description

Turn your iPhone or iPad into a custom control panel for Arduino and BLE projects, without building a dedicated iOS app. Bluetooth Serial Connect lets you design a board, connect to an HM-10-style Bluetooth Low Energy (BLE) UART module, and exchange commands and live readouts with your hardware. The companion Bluetooth Serial Connect Arduino library makes it straightforward to read controls and update displays, indicators, and gauges in your sketch. DESIGN YOUR BOARD Place, move, resize, and customize nine component types: • Buttons with momentary, latch, and repeat behavior • Joysticks, sliders, toggles, and D-pads • Text displays, labels, indicators, and gauges Assign channel numbers that stay fixed when you rearrange controls. Fine-tune colors, labels, value ranges, board appearance, and haptic feedback. Undo and redo changes, duplicate and lock controls, snap them to the grid, and adjust their front-to-back order. START WITH TEMPLATES AND EXAMPLES Explore seven editable board templates for RC cars, robotic arms, menu remotes, sensor hubs, smart-home relays, and more. Companion Arduino sketches and protocol examples help you connect the app to your code. Follow the interactive walkthrough or try a board with simulated data—no hardware required. Import, export, share, and duplicate boards as your projects grow. CONNECT AND TROUBLESHOOT Scan for nearby BLE devices, follow clear connection progress, remember frequently used modules for quick reconnecting, and configure service and characteristic UUIDs. Use the timestamped two-way console to inspect sent and received messages or send console text while you troubleshoot. Setup guides, wiring help, complete examples, and the wire protocol reference are available at bluetooth.henhen1227.com. Bluetooth Serial Connect is designed for HM-10-style BLE modules. Other BLE UART hardware may work when its service and characteristic UUIDs match the app settings. HC-05 and HC-06 Bluetooth Classic modules are not supported. A compatible BLE module is required for live hardware control. FREE OR PRO Start with one board free. Add more by watching rewarded ads, or unlock Bluetooth Serial Pro with a one-time in-app purchase for unlimited boards and no ads. The free version may also show occasional ads after edits. Existing boards remain available to use. No app account is required. Board files stay on your device unless you choose to share them.

Screenshots

ST Asset Tracking4 screens
Bluetooth Serial Connect4 screens

Verdict

The call

The clearest difference is rating: Bluetooth Serial Connect at 3.7 against ST Asset Tracking's 1.0. Bluetooth Serial Connect also leads on ratings volume (7 vs 2). ST Asset Tracking's advantage is ads (none vs shown) and update cadence (every 2 months vs every 10 months). On price, review sentiment, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Bluetooth Serial Connect holds the better App Store score, 3.7 against 1.0. Both are backed by a comparable volume of ratings — 2 and 7 respectively. Written reviews split almost evenly too, at 0% and 0% positive.

UpkeepUpdate frequency

ST Asset Tracking ships an update every 2 months, Bluetooth Serial Connect every 10 months. Both last shipped on September 29, 2026.

Scorecard5 real differences · 5 level
ST Asset Tracking versus Bluetooth Serial Connect: the parameters behind the verdict, then further details
ParameterST Asset TrackingBluetooth Serial Connect
PriceFreeFree
Rating1.0 (2 ratings)3.7 (7 ratings) — better
Positive reviews0.0% of reviews0.0% of reviews
Number of ratings27 — better
Update frequencyEvery 2 months — betterEvery 10 months
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS12.0 — better16.2
Further details — not scored
Size78 MB24 MB
Age rating4+4+
DeveloperSTMicroelectronicsHenry Abrahamsen

Customer experience

ST Asset Tracking

All ratings2 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bluetooth Serial Connect

All ratings7 ratings
Positive57.1%
Neutral28.6%
Negative14.3%
Written reviews2 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

ST Asset Tracking

No in-app purchases

None

Bluetooth Serial Connect

No in-app purchases

Questions

Is ST Asset Tracking free?
ST Asset Tracking is free to download, with no in-app purchases.
Is Bluetooth Serial Connect free?
Bluetooth Serial Connect is free to download, with no in-app purchases.
Which has better reviews, ST Asset Tracking or Bluetooth Serial Connect?
Bluetooth Serial Connect is rated higher. ST Asset Tracking averages 1.0 out of 5 from 2 ratings, while Bluetooth Serial Connect averages 3.7 from 7 ratings.
Do ST Asset Tracking or Bluetooth Serial Connect have ads?
Bluetooth Serial Connect shows ads; ST Asset Tracking does not.
Which is updated more often, ST Asset Tracking or Bluetooth Serial Connect?
ST Asset Tracking ships an update every 2 months, and Bluetooth Serial Connect every 10 months. Most recently, ST Asset Tracking was updated on September 29, 2026 and Bluetooth Serial Connect on September 29, 2026.

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