Socal vs Smaato Ad Preview
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Socal
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Your Advertising Campaign Forecaster Stop guessing what your ad spend will deliver. Socal is the ad calculator built for digital marketers, turning your budget into a full campaign forecast in seconds. Right from your phone. No more spreadsheet gymnastics. No more "let me get back to you" after the meeting. Put in your budget and expected CPM and let Socal instantly calculate your expected ROAS, impressions, ad clicks, CPC, CTR, video views, CPV, conversions, CAC and revenue. Everything you need to know if your media spend is going to hit the mark. Before a single penny leaves your account. Save hours of manual calculations. Stop overspending on campaigns that were never going to deliver. Walk into every client meeting with numbers you can defend. Features Forecast in seconds: Get a full estimate across up to 10 KPIs, calculated instantly from your own data. Save & Share: Store your estimates in your personal library and share them with colleagues or clients via PDF, E-mail or Slack. Speaks your language: ROAS, CPM, CPC, CTR, CPA, CAC and more. Built by marketers, for marketers. Pocket-sized power: No laptop. No Excel. Just your phone, your numbers and a forecast you can trust. Start for free or upgrade to Pro for full access. No commitment, no lock-in. Cancel anytime. Stop guessing. Start knowing. Terms of Use: https://www.socal.se/terms Privacy Policy: https://www.socal.se/privacy
Smaato Ad Preview
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Unlock the full potential of your mobile ad campaigns with Smaato Ad Preview - an app designed exclusively for Demand-Side Platforms (DSPs) looking to elevate their ad creative rendering experience. Simplify the process of testing ad mark-ups and gain valuable insights into the quality of your ad creatives and its rendering experience on an app, with ease. Ensure that your ad creatives stand out. Smaato Ad Preview provides a comprehensive solution for DSPs, allowing you to visualize and optimize your ad creatives with unparalleled convenience. - Effortless creative rendering testing. - Real-time feedback - User-friendly interface - Managed support from Smaato Ad Operations
Screenshots
Verdict
The clearest difference is in-app purchases: Smaato Ad Preview at none against Socal's 3. Smaato Ad Preview also leads on update cadence (every 11 days vs every 3 months). Socal's advantage is ads (none vs shown). On price, device support and iOS requirement there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. Socal sells 3 in-app purchases, starting at $2.99 per month. Smaato Ad Preview asks for nothing beyond the download.
Socal ships an update every 3 months, Smaato Ad Preview every 11 days. Both last shipped on October 25, 2026.
| Parameter | Socal | Smaato Ad Preview |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 3 months | Every 11 days โ better |
| Ads | No โ better | Yes |
| In-app purchases | Yes | No โ better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.0 โ better |
| Further details โ not scored | ||
| Size | 52 MB | 35 MB |
| Age rating | 4+ | 4+ |
| Developer | Passion For Creation Group AB | Smaato Inc. |
In-app purchases
Socal
- Monthly$2.991 Month
- Yearly$24.991 Year
- Socal Premium$29.99
Smaato Ad Preview
No in-app purchases









