Comparison

Socal vs Smaato Ad Preview

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

Socal

Features
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Your Advertising Campaign Forecaster Stop guessing what your ad spend will deliver. Socal is the ad calculator built for digital marketers, turning your budget into a full campaign forecast in seconds. Right from your phone. No more spreadsheet gymnastics. No more "let me get back to you" after the meeting. Put in your budget and expected CPM and let Socal instantly calculate your expected ROAS, impressions, ad clicks, CPC, CTR, video views, CPV, conversions, CAC and revenue. Everything you need to know if your media spend is going to hit the mark. Before a single penny leaves your account. Save hours of manual calculations. Stop overspending on campaigns that were never going to deliver. Walk into every client meeting with numbers you can defend. Features Forecast in seconds: Get a full estimate across up to 10 KPIs, calculated instantly from your own data. Save & Share: Store your estimates in your personal library and share them with colleagues or clients via PDF, E-mail or Slack. Speaks your language: ROAS, CPM, CPC, CTR, CPA, CAC and more. Built by marketers, for marketers. Pocket-sized power: No laptop. No Excel. Just your phone, your numbers and a forecast you can trust. Start for free or upgrade to Pro for full access. No commitment, no lock-in. Cancel anytime. Stop guessing. Start knowing. Terms of Use: https://www.socal.se/terms Privacy Policy: https://www.socal.se/privacy

About

Smaato Ad Preview

Read full description

Unlock the full potential of your mobile ad campaigns with Smaato Ad Preview - an app designed exclusively for Demand-Side Platforms (DSPs) looking to elevate their ad creative rendering experience. Simplify the process of testing ad mark-ups and gain valuable insights into the quality of your ad creatives and its rendering experience on an app, with ease. Ensure that your ad creatives stand out. Smaato Ad Preview provides a comprehensive solution for DSPs, allowing you to visualize and optimize your ad creatives with unparalleled convenience. - Effortless creative rendering testing. - Real-time feedback - User-friendly interface - Managed support from Smaato Ad Operations

Screenshots

Socal4 screens
Smaato Ad Preview4 screens

Verdict

The call

The clearest difference is in-app purchases: Smaato Ad Preview at none against Socal's 3. Smaato Ad Preview also leads on update cadence (every 11 days vs every 3 months). Socal's advantage is ads (none vs shown). On price, device support and iOS requirement there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. Socal sells 3 in-app purchases, starting at $2.99 per month. Smaato Ad Preview asks for nothing beyond the download.

UpkeepUpdate frequency

Socal ships an update every 3 months, Smaato Ad Preview every 11 days. Both last shipped on October 25, 2026.

Scorecard3 real differences ยท 3 level
Socal versus Smaato Ad Preview: the parameters behind the verdict, then further details
ParameterSocalSmaato Ad Preview
PriceFreeFree
Update frequencyEvery 3 monthsEvery 11 days โ€” better
AdsNo โ€” betterYes
In-app purchasesYesNo โ€” better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.115.0 โ€” better
Further details โ€” not scored
Size52 MB35 MB
Age rating4+4+
DeveloperPassion For Creation Group ABSmaato Inc.

In-app purchases

3 purchases

Socal

Subscriptions2
  • Monthly$2.991 Month
  • Yearly$24.991 Year
One-time1
  • Socal Premium$29.99
None

Smaato Ad Preview

No in-app purchases

Questions

Is Socal free?
Socal is free to download, with in-app purchases available.
Is Smaato Ad Preview free?
Smaato Ad Preview is free to download, with no in-app purchases.
Do Socal or Smaato Ad Preview have ads?
Smaato Ad Preview shows ads; Socal does not.
Which is updated more often, Socal or Smaato Ad Preview?
Socal ships an update every 3 months, and Smaato Ad Preview every 11 days. Most recently, Socal was updated on October 25, 2026 and Smaato Ad Preview on October 25, 2026.

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