Ivy Assistant vs Emma
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ivy Assistant
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Ivy Assistant is your personal guide throughout your IVF journey, offering tailored support and expert advice every step of the way. With Ivy, you'll receive personalized treatment guidance that aligns with your lifestyle, helping to make your experience as smooth as possible. Ivy helps you stay on top of your treatment with smart reminders for medication doses, appointments, and detailed instructions on how to take your medications correctly. Beyond that, Ivy provides you with insights into what to expect at each stage of the process, explaining what’s happening in your body so you always understand the importance of each step. With easy access to your care coordinator, you can effortlessly schedule clinic visits and quickly connect with your clinic's team in case of any urgent issues. Ivy simplifies the entire process, allowing you to focus on what truly matters and increasing your chances of a successful outcome. Your privacy is our priority. Ivy Assistant ensures that all your personal and medical information remains secure and confidential. Please note that Ivy Assistant is available only through participating clinics. Ensure your clinic supports Ivy for full access to its features.
Emma
This app offers a supportive and educational companion for individuals navigating their IVF journey. It provides clear explanations of each stage, emotional support, and helps users feel more prepared for appointments, all without offering medical advice.
- IVF stage explanations
- Emotional support chatbot
- Appointment preparation
- Fertility journey companion
- Clear, compassionate information
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IVF can feel confusing, emotional, and isolating. This app is here to help—without replacing your doctor. Our IVF chatbot is a supportive, educational companion designed to help you understand what’s happening at each stage of your fertility journey, feel emotionally supported, and walk into appointments better prepared. Whether you’re just exploring IVF or in the middle of treatment, you’ll get clear, compassionate explanations—without medical advice, predictions, or pressure.
Screenshots
Verdict
The clearest difference is in-app purchases: Ivy Assistant at none against Emma's 2. Ivy Assistant also leads on update cadence (weekly vs monthly). Emma's advantage is iOS requirement (15.1 vs 17.0). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Emma sells 2 in-app purchases, starting at $1.99 per month. Ivy Assistant asks for nothing beyond the download.
Ivy Assistant ships an update weekly, Emma monthly. The most recent releases landed on October 26, 2026 and October 5, 2026 respectively.
| Parameter | Ivy Assistant | Emma |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (4 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 4 — better |
| Update frequency | Weekly — better | Monthly |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 96 MB | 40 MB |
| Age rating | 17+ | 4+ |
| Developer | IVY assistant s.r.o | Sapphire Health Applications, LLC |
In-app purchases
Ivy Assistant
No in-app purchases
Emma
- Emma - IVF Advisor (Monthly)7 Days trial$1.991 Month
- Emma - IVF Advisor (Yearly)7 Days trial$19.991 Year









