Icon Source vs EAFTOS

Icon Source is the #1 app for finding and executing endorsement deals among both professional and collegiate athletes. We work with top brands to curate endorsement opportunities and provide the best experience for every athlete, agent and brand on our platform. NEW Now including Icon Jobs where brands can recruit top athletic talent for full time employment. KEY FEATURES * Mobile Contract Signing * Instant payouts and deal tracking * Direct and secure communication between athletes and brands * Deal disclosure that ensures NIL compliance * Endorsed by top NCAA schools, brands, and professional + collegiate athletes ATHLETE FOCUSED Icon Source has been designed to allow the athlete to keep their focus on the field and distractions to a minimum. AGENTS WELCOME Agents can manage athlete communication and facilitate deals on behalf of their verified athletes. BRANDS LOVE US “The Icon Source team and their platform has made working with athletes a great experience and has been a huge success for our brand and guests joining us for new location openings". - Smashburger "Lockheed Martin is looking to partner with college athletes and the Icon Source team has given us all of the information and confidence that we need to do so. They have provided us the tools and given us the expertise to effectively work in this space. ” - Lockheed Martin Corporation "Owners of the different Shuckin' Shack franchises love the Icon Source program. If there is a new athlete on Icon Source who is a good fit for our program, the Icon Source team will directly introduce us to them. Icon Source ideates a lot and helps us think for future partnerships." - Shuckin’ Shack Oyster Bar

EAFTOS is Greek for “self”. EAFTOS acts as a mobile app, an influencer platform & a hub for nano, micro-influencers, content creators and brand makers. We call our influencers “creatives” because they are the trend-setters of this generation. Creatives are entrepreneurial and love the industry they influence. Social media is a significant part of our culture. The true strength of social media is influence. Social media offers an avenue for users and companies to not only engage with their audience and customers but also influence them with content that is appealing, creative and laser focused. Their goal is to grow their audience, promote & sell products, collaborate, and develop their brand. -------------------------- EAFTOS - Features -------------------------- • Track and see in-depth analytics across a variety of social media platforms all in one place • View total follower count, average engagements, and daily buzz for yourself or other influencers on the platform • Monetize your social media following and get estimates for how much you can charge per post • Find and collab with influencers on the platform to create your own marketing campaigns • See trending content from other influencers • Create pods to collab with multiple creatives and measure your success across a variety of channels Social media platforms enable their users to earn a profit from the brands they create. Social media has empowered users to build and manage a fanbase or network of followers, enabling some users to monetize the exposure they can offer companies and brands. These users are the Creatives in social media who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. To evaluate a certain action in the social media industry there are different metrics made for different social media platforms. These metrics measure how successful & how viral a particular campaign, promotion or advertising strategy is performing and what is the overall impact of the Creative’s actions. Comparing this information is difficult and time consuming. EAFTOS provides an industry-standard approach to measuring progress and goal setting along with the excitement of estimating the value of content creatives post. EAFTOS provides a platform that will quantify the success, hype generated and accomplishments of a particular user, brand or brand ambassador across various social media platforms. EAFTOS supports four types of users; they are Creative (Basic), Creative (Business), Collaborator, and Sponsor. Real-time metrics are synched with data fetched from social media platforms – YouTube, Instagram, and Facebook. The data collected from these platforms includes followers, engagement, and buzz. A user links their social media accounts with EAFTOS and the user can view analytics as well as gain achievements and trophies in the EAFTOS app. Achievements are trophies awarded to users once certain goals are met. The user can also view advanced analytics through visual representations in graphs, tables, and charts. Collaboration “Pods” is an exciting feature that allows users to group their account under a single brand to reflect they’re overall reach and value of the content. Pods also allow multiple creatives to collab and view important goals and metrics that are visible across the collaborators and social media platform. EAFTOS also provides coaching sessions to refine the visions of the user along with a campaign PM who is a trained individual and can help in brand marketing that assists a company in designing a Creative brand campaign. EAFTOS provides an overall picture of the creative’s brand, their content value and true awareness of goals to ascend to the next level of influence in their niche.