Movemar Hub vs A.DNA

Movemar is retail merchandising software for FMCG and CPG brands, distributors, merchandising agencies, and companies managing field merchandising teams. Manage merchandisers, schedule store visits, assign tasks, collect structured retail data, monitor execution, and analyze field performance from one platform. BUILT FOR FIELD MERCHANDISING Movemar Hub gives managers and supervisors real-time visibility and control over merchandising operations. Use Movemar Hub to: • Manage merchandising and field teams • Schedule and monitor store visits • Assign tasks to field representatives • Create custom store audit forms and questionnaires • Collect product and market information • Capture photos from retail locations • Verify visits using location data • Monitor product availability and shelf execution • Track promotions and merchandising activities • Analyze team and store performance • Generate structured reports from field data MERCHANDISING TEAM MANAGEMENT Organize representatives, territories, schedules, visits, and tasks from one place. Managers can monitor activity and give field representatives clear instructions for every store visit. STORE VISITS AND RETAIL EXECUTION Guide representatives through structured store visits so every required merchandising activity is completed consistently. Field teams can record product availability, promotional execution, shelf conditions, competitor activity, and other retail execution information. CUSTOM FORMS AND STORE AUDITS Create questionnaires, product checks, retail audits, and custom forms based on your company's specific merchandising requirements. Collect exactly the information your business or clients require during each visit. PHOTO DOCUMENTATION Field representatives can capture and synchronize photos directly from stores. Use photos to document shelves, displays, promotions, products, planograms, and merchandising execution. REAL-TIME LOCATION AND VISIT TRACKING Track store visits using location information and visit history to improve accountability and confirm that assigned locations have been visited. REPORTING AND FIELD DATA Movemar Hub structures information collected by field teams and turns it into actionable merchandising data. Monitor execution across stores, representatives, products, clients, territories, and time periods. FOR MERCHANDISING AGENCIES Manage merchandising teams working across multiple clients and retail locations. Standardize field processes, collect reliable store data, and provide clients with accurate and timely reporting. FOR FMCG AND CPG COMPANIES Monitor product presence, promotional execution, merchandising standards, and field activity across retail locations. FOR DISTRIBUTORS AND INTERNAL FIELD TEAMS Coordinate representatives, improve store coverage, and gain better visibility into what is happening across your retail network. BETTER CONTROL OF EVERY FIELD VISIT Movemar Hub replaces fragmented spreadsheets, manual reports, messaging apps, and disconnected field processes with a structured merchandising platform. Give representatives clear instructions while giving managers the data they need to improve retail execution and team performance. Learn more at movemar.com

The A.DNA App allows customers of the A.DNA platform to monitor, and manage their full Company Data Vault using their mobile phone.