½ Halfway vs Going Up
Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.
½ Halfway
Guide two light elements to reunite and restore harmony in a black and white world. Strategically use objects to solve mind-bending puzzles and prove your puzzle-solving skills. Enjoy a stress-free, offline experience with beautiful minimalist artwork.
- Challenging hand-crafted levels
- Offline play
- Minimalist artwork & animations
- Stress-free gameplay
- Simple swipe controls
- No ads or in-app purchases
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In a world dominated by black and white, two elements are seeking a path to reunite and restore the harmony. Guide the light elements to destination and meet halfway using the help of the other objects strategically placed across the level and prove incredible puzzle solving skills by succeeding in mind bending situations. Halfway features: · Challenging hand crafted levels grouped into 4 chapters. · Play Offline, no internet connection required to play. · Beautiful, minimalist artwork & animations. · True black and white graphics. · No violence, stress free; play at your own pace. · No ads, no in-app purchases. Buy it once, own it forever. · Simple controls, Swipe to move · Easy to learn; no instructions needed! · Optimized for all iOS devices.
Going Up
A strategy game where you manage skyscraper elevators to efficiently deliver diverse passengers. Optimize lift movement through increasingly complex systems and unique character behaviors to achieve high scores.
- Manage skyscraper elevators
- Deliver passengers efficiently
- Adapt to complex lift systems
- Deal with unique passenger characters
- Compete on global leaderboards
- Discover different skyscraper environments
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"The vibes here are impeccable" —Vice "Fast, simple, solid, and challenging" —PocketGamer Going Up is a strategy game where you control groups of lifts in a skyscraper to deliver passengers before they lose their patience. Optimise elevator movement as you deal with a fussy cast of passengers—impatient CEOs, mean soldiers and confused tourists. There is no one solution to elevator optimisation: every stage will have its unique bottlenecks, passengers and problems. Can you keep people moving, or will they have to take the stairs? • Deliver your passengers: manage elevators in a skyscraper to deliver passengers up and down to their destinations as efficiently as possible. • Adapt to complex situations: learn to manage increasingly complicated systems of lifts, from multiple lifts, to lifts that operate on different sets of floors, to lifts that completely skip floors. • Placate fussy characters: deal with a cast of seven unique characters, from impatient CEOs to mean soldiers to confused tourists. Learn their behaviours to score the greatest number of points from each of them. • Rack up high scores: compete on a global leaderboard to gain the most points in each level. • Ascend the mysterious skyscraper: discover different environments on each level, playing with different sets of lifts as you climb to the very top. • Play on the go: play one handed, while commuting, queuing in line, or waiting for the lift. Every round lasts at most a few minutes.
Screenshots
Verdict
The clearest difference is update cadence: Going Up at fortnightly against ½ Halfway's every 56 months. Going Up also leads on review sentiment (75% vs 56%). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
½ Halfway costs $1.99 and Going Up $1.99 up front. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.4 for ½ Halfway against 4.3 for Going Up. Both are backed by a comparable volume of ratings — 98 and 43 respectively. Written reviews are what separate them: 56% of ½ Halfway's written reviews are positive against 75% of Going Up's.
½ Halfway ships an update every 56 months, Going Up fortnightly. The most recent releases landed on October 15, 2026 and October 12, 2026 respectively.
| Parameter | ½ Halfway | Going Up |
|---|---|---|
| Price | $1.99 | $1.99 |
| Rating | 4.4 (98 ratings) — better | 4.3 (43 ratings) |
| Positive reviews | 55.6% of reviews | 75.0% of reviews — better |
| Number of ratings | 98 — better | 43 |
| Update frequency | Every 56 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Paid | Paid |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 12.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 19 MB | 156 MB |
| Age rating | 4+ | 4+ |
| Developer | Tepes Ovidiu | Napping Raccoon |
Customer experience
½ Halfway
Going Up
In-app purchases
½ Halfway
No in-app purchases
Going Up
No in-app purchases









