EMPWR vs Mad Moose

EMPWR is an innovative navigational app that employs voice assistance to identify objects, images, text and bar codes in the environment. Simply point your phone in a direction, and the app will verbalize what is in its field of vision. This app, in its first iteration, is the precursor to more sophisticated, augmented reality applications to come. It is an attempt to enhance the lives of people who are blind or who have a visual impairment. We have done extensive field research and have thus planned the app’s default settings with the user who relies on voice assistance in mind. Right now, EMPWR can… - Recognize objects, even if that object is “person,” with approximately 70% accuracy. When you point your phone in the direction of a dog, for instance, you will hear “dog” aloud or through your headphones. - Describe images. EMPWR can discern the images on a monetary bill and tell you the denomination or tell you what text and images are on a traffic sign. - Read text. Take a photo of the page of a magazine or book, and EMPWR will read you the words - Read barcodes. Using AR technology instead of barcode reader tech, the app can find a barcode anywhere on the screen, even if it is crooked or only part of the image, and read it for you. EMPWR also allows users to video/audio conference with friends: video for the friend, audio for the user. EMPWR is not 100% accurate. It is a work-in-progress technology that enhances detection and recognition. Users should employ caution and understand total reliance on the app is not, at this time, advisable. Eventually, EMPWR will be able to help you effectively navigate public spaces and ease and enhance your shopping experience, all through detailed voice guidance.

Mad Moose is the official app for employees, members, affiliates, and partners connected to the Mad Moose community. This app serves as the central hub for everyone who is part of the Mad Moose “HERD” — bringing people together through shared adventures, real-world experiences, and a deep connection to the Mad Moose culture, both on and off the trail. Mad Moose is built for: • Internal team members • The “HERD” members and affiliates Inside the app, members can: • Connect with other members of the Mad Moose “HERD” • Stay informed about events, ride days, tours, and meetups • Access member-only content, training, resources, and announcements • Receive important notifications and updates • Share photos, travel stories, and adventure experiences • Learn from guides, operators, and experienced community members • Access dedicated spaces for internal teams, members, and affiliates This app is designed for people who don’t just rent or ride — they belong. Whether you are preparing for your next adventure, staying connected after a trip, or building long-term relationships within the herd, Mad Moose is your home base. The community is moderated by the Mad Moose internal team and built to support real connections, shared experiences, respect for the outdoors, and responsible adventure. Mad Moose is more than an app — it’s where the “HERD” stays connected.