Love, Manuela vs Bake Margin
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Love, Manuela
Access over 470 home-baked recipes with step-by-step photos and clear instructions. Discover a wide variety of cakes, fillings, cookies, and more, all designed for delicious results. This app offers a growing digital cookbook with easy navigation and helpful features for bakers of all levels.
- Over 470 baking recipes
- Step-by-step photo instructions
- Easy recipe categories
- Improved search and filtering
- New Cake Mode to keep screen awake
- Personalizable recipe notes
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Love, Manuela is a baking app created by Norwegian baker Manuela Kjeilen, known as @passionforbaking. For more than a decade, Manuela has shared her love of baking with people around the world. She has published nine baking books, hosted her own baking show on TV in Sweden, and inspires more than 1.6 million followers on Instagram with her cakes, recipes, and beautiful baking ideas. Inside the Love, Manuela app, you get instant access to more than 470 baking recipes, all written in English, with high-quality step-by-step photos for every recipe from beginning to end. One-time purchase. No subscription. New recipes are included when they are added. For Manuela, taste always comes first. Beautiful cakes are lovely, but the most important thing is that every bite tastes delicious. Her recipes are created to let the flavors shine, with soft textures, creamy fillings, balanced sweetness, and desserts that taste just as good as they look. From everyday treats to celebration cakes, the recipes are made for home baking. Inside the app, you will find sponge cakes in many variations, ganaches in delicious flavors like strawberry, latte, and banana milkshake, lots of Scandinavian-style cakes, light fillings, cheesecakes, ice creams, sweet dough, frostings, cookies, cupcakes, and so much more. The app is made to feel like a growing digital baking book that you can return to again and again. It is easy to navigate, with clear recipe categories, improved search and filtering, and helpful tags so you can quickly find what you are looking for. A few more categories have also been added to make browsing even easier. Each recipe opens with a large photo and a short introduction, followed by clear directions, recipe notes, a place where you can write your own notes, and step-by-step photos that guide you through the recipe. Whether you are baking a cake, preparing a filling, whipping a frosting, or making cookies, the app is designed to help you feel confident in every step. New Cake Mode helps keep your screen awake while you read and follow a recipe, so you do not have to keep touching your phone or tablet while your hands are busy baking. The app has also been refined with improved UI, a smoother overall user experience, and an improved password reset flow. Love, Manuela is not a subscription. It is a one-time purchase of $12.99, converted to your local currency by the App Store or Google Play. You get access to all recipes inside the app instantly, and when new recipes are added in the future, they are included at no extra cost. Your purchase is connected to the store account you buy it with, either App Store or Google Play. You can restore your purchase anytime using the same store account. What you get inside the app: More than 470 baking recipes Recipes written in English only Clear and easy-to-follow instructions High-quality step-by-step photos for every recipe Easy recipe categories Improved search and filtering Helpful tags to find recipes faster A place to write your own notes inside each recipe Recipe notes and tips from Manuela Cake Mode to keep your screen awake while baking Access to new recipes when they are added One-time purchase on this platform No subscription This is not a baking video app. The Love, Manuela app is focused on written recipes, high-quality photos, clear directions, recipe notes, and step-by-step pictures for every recipe. It is created for bakers who love to read, follow, save, and return to recipes whenever they want. The Love, Manuela app has more than 75,000 registered users worldwide, and Manuela’s recipes are loved by home bakers, cake lovers, professional bakers, and bakeries around the world. If you love soft cakes, sponge cakes, ganache, creamy frostings, light fillings, cupcakes, cookies, Scandinavian-style baking, sweet dough, cheesecakes, ice creams, and homemade desserts that taste as good as they look, you are going to love the Love, Manuela app. Happy baking! XO, Love, Manuela
Bake Margin
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Know what to charge. Protect every order's margin. BakeMargin is the pricing and order app for home bakers and small custom-cake businesses. Instead of guessing, you get a clear cost breakdown and a suggested price you can actually trust, so you stop undercharging and keep your profit. It works offline. No ads, no tracking, no account to create. Your recipes, customers, and orders live on your device. KNOW YOUR REAL COST Add ingredient prices, then let BakeMargin do the math. Density and unit conversions, waste percentage, labor, and overhead all roll into one honest cost per batch and per serving. GET A PRICE YOU CAN TRUST Set a target margin and see a suggested price, line by line. Every number is explained, so you can stand behind your quote. BUILD A PRODUCT CATALOG Save your cakes, cupcakes, and cookies as reusable priced products and drop them into any order in seconds. TAKE CUSTOM ORDERS THE RIGHT WAY Capture every request with a structured brief: event date, servings, flavors, allergies, and design notes. Nothing falls through the cracks. QUOTE, THEN INVOICE Turn a request into a branded PDF quote, then into an order and invoice. Send something that looks as professional as your bakes. CHARGE THE RIGHT TAX Save the taxes you charge, like GST, PST, VAT, or a state tax, and apply them to an order with a tap. An order can carry several at once, and each one prints on its own line so your customer sees exactly what they are paying. TRACK PAYMENTS AND BALANCES Log deposits, partial payments, balances due, and refunds. Manual cash and transfer payments always work offline. PLAN YOUR WEEK See every order on a baking calendar and get capacity warnings before you overbook. SHOP SMARTER Build a shopping list that subtracts what you already have in stock, so you only buy what an order really needs. SCAN A RECEIPT Snap a grocery receipt to update your ingredient prices and keep your costs current. SEE WHAT EARNS The profit dashboard shows revenue, cost, profit, and margin over time, plus your top earners, so you know which bakes are worth your time. BACK UP AND EXPORT Keep your data safe with backup and CSV export. FREE TO START Cost recipes, set prices, and run orders for free. An optional Pro upgrade unlocks deeper tools like the profit dashboard, the smart shopping list, and more PDF types. Eligible new subscribers can try Pro free for 3 days. PRIVACY FIRST Your bakery data stays on your device and works offline. App Store purchases are handled by Apple. Optional iCloud sync needs a network connection. Price every bake with confidence. Download BakeMargin and protect your margin on every order. EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is price: Bake Margin at Free against Love, Manuela's $12.99. Bake Margin also leads on update cadence (every 3 weeks vs every 5 months). Love, Manuela's advantage is in-app purchases (none vs 3) and chart position (#3 vs #185). On ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Bake Margin is free to download; Love, Manuela costs $12.99 up front. Bake Margin sells 3 in-app purchases, starting at $3.99 per month. Love, Manuela asks for nothing beyond the download.
Love, Manuela ships an update every 5 months, Bake Margin every 3 weeks. The most recent releases landed on October 15, 2026 and October 9, 2026 respectively.
| Parameter | Love, Manuela | Bake Margin |
|---|---|---|
| Price | $12.99 | Free — better |
| Rating | 4.3 (170 ratings) — better | — |
| Positive reviews | 68.2% of reviews | — |
| Number of ratings | 170 — better | — |
| Update frequency | Every 5 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | — |
| Best chart rank | #3 — better | #185 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Apple Watch |
| Requires iOS | 13.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 29 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | Passion For Baking AS | Jose Gerardo Palma Duran |
Bugs and requests
Love, Manuela
Reported bugs
2 issues- App crashes or fails to open for some users
- Inconsistent recipe display across devices
Requested features
3 requests- Step-by-step video tutorials
- Option to save and organize personal notes
- Ability to print or export recipes
Bake Margin
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Love, Manuela
No in-app purchases
Bake Margin
- Pro Monthly$3.991 Month
- Pro Yearly$24.991 Year
- Pro Lifetime$59.99









