Comparison

mimi vs Smile Todo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

mimi

Personalize your notes with a variety of cute themes and customizable text styles. Organize your thoughts into notebooks, create to-do lists, and format text with lists and special character recognition. Unlock premium stickers with a subscription.

Highlights
  • Cute note themes
  • Customizable text styling
  • Checkable to-do lists
  • Organize notes in notebooks
  • Special character highlighting
  • In-app web browser
Features
Read full description

mimi is a cute note application based on the concept of "the fun of choosing a cute notepad at a store." Choose your favorite from many themes and enjoy your notebook and notes! If you don't have your favorite theme, you can request the theme you want the author to make. Enjoy the cute! Features: - Cute note themes - Text styling (font, font size, bold, italic, underline, strikethrough, text colors, pragraph alignment, paragraph indent) - Checkable list for track todo in note - Unordered list and ordered list for formatting text in list - URL, phone number, address, calender event, flight number and shipment tracking number are highlited in note editor - Open URL in in-app web browser - Organize notes in notebooks mimi Premium unlock premium stickers on Sticker Library. mimi Premium is an auto-renewing subscription. Subscriptions will be charged to your credit card through your iTunes account. Your subscription will automatically renew unless canceled at least 24 hours before the end of the current period. You will not be able to cancel the subscription once activated. Manage your subscriptions in Account Settings after purchase. For technical assistance or other inquiries, email: umaiapp+mimi_support@gmail.com Privacy Policy: https://umai.app/app/mimi/Privacy.md Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Smile Todo

This app helps you build self-discipline and achieve your goals through a simple, minimalist interface. Track daily habits, earn smiling faces for progress, and review your schedule with intuitive logging.

Highlights
  • Minimalist daily list design
  • Easy habit punching and logging
  • Shake to switch punching styles
  • Clock log for schedule review
  • Smiley face reward system
  • Habit tracker for saving/sharing
Features
Read full description

Harvest smiling faces with self-discipline. Even small dreams require daily effort. The Smile List adheres to the minimalist and fresh design of Emmo Corp. There are no flashy ICONS, only a clear daily list. There is no noisy socializing here, face yourself, know yourself. It is very easy to punch in here. Plan your daily activities in advance. You just need to swipe right or gently press the habit, and your punch is finished. Shake, switch different punching styles. You can, of course, add a clock log, which will make it more intuitive when you review your schedule. When you complete more than 60 percent of your daily habits, you get a smiley face, a nice card that you can click on and write your thoughts on the back of your life, and a cute Tracker to save or share your smile with your friends. I can't wait to see your smiling faces. Let's work together to make a better life with a little effort and self-discipline. About a subscription service for Smiling Todo Premium The service is a subscription-based service, and you can choose to use it on an annual, buyout basis. Premium (by the year) is a paid service on a subscription basis, which means you will be paid in advance for future subscription use. Currently you have the option to use the service on an annual basis. At the end of each subscription period, your subscription will be automatically renewed by default unless you cancel the automatic renewal at your own discretion or we cancel the service. - cost: Please check the internal page of smiling Todo for price details - a refund: Current subscriptions and one-time buyout fees will not be refundable. Make sure the feature service meets your needs. - Unsubscribe: If you want to cancel the renewal, please cancel at least 24 hours in advance. You can unsubscribe by opening System Settings - click Apple ID - click Subscribe - select Smile Todo Subscribe and unsubscribe. Terms of use: https://gist.github.com/AUDILIGITHUB/e0496ef6d8ec201fac55b6278b1fe85c Privacy policy: https://gist.github.com/AUDILIGITHUB/fbca36d687ea7c7d218359dfeda7c559

Screenshots

mimi4 screens
Smile Todo4 screens

Verdict

The call

The clearest difference is monetization model: mimi at freemium against Smile Todo's subscription. mimi also leads on iOS requirement (13.0 vs 16). Smile Todo's advantage is update cadence (fortnightly vs monthly) and device support (4 vs 2). On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. mimi sells 2 in-app purchases, starting at $1.99 per month and Smile Todo sells 2 in-app purchases, starting at $3.99 per year. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for mimi against 4.9 for Smile Todo. Both are backed by a comparable volume of ratings — 6.5K and 19K respectively. Written reviews are what separate them: 92% of mimi's written reviews are positive against 88% of Smile Todo's.

UpkeepUpdate frequency

mimi ships an update monthly, Smile Todo fortnightly. The most recent releases landed on October 17, 2026 and October 19, 2026 respectively.

Scorecard4 real differences · 6 level
mimi versus Smile Todo: the parameters behind the verdict, then further details
ParametermimiSmile Todo
PriceFreeFree
Rating4.8 (6.5K ratings)4.9 (19K ratings) — better
Positive reviews92.3% of reviews — better87.5% of reviews
Number of ratings6.5K19K — better
Update frequencyMonthlyFortnightly — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemium — betterSubscription
DevicesiPhone, iPodiPhone, iPad, iPod, Mac — better
Requires iOS13.0 — better16
Further details — not scored
Size246 MB108 MB
Age rating4+4+
DeveloperMasaki YoshihisaEMMO Corp.

Customer experience

mimi

All ratings6,459 ratings
Positive96.1%
Neutral2.2%
Negative1.7%
Written reviews556 reviews
Positive92.3%
Neutral3.8%
Negative4.0%

Smile Todo

All ratings19,090 ratings
Positive97.3%
Neutral2.0%
Negative0.7%
Written reviews1,052 reviews
Positive87.5%
Neutral6.8%
Negative5.6%

User reviews

mimi

From 6.5K App Store ratings

What we love

  • 👍 Cute and aesthetically pleasing design
  • 💡 Highly customizable with various themes, fonts, and colors
  • 🚀 Simple and easy to use
  • 🔒 Ability to lock notes and the entire app
  • 👍 Organized with different notebooks and folders

Room to improve

  • 💰 Paid subscription required for some stickers and features
  • 🐛 Occasional autocorrect and formatting issues
  • 🔍 Lack of search functionality
  • 🔍 Inability to sort or organize notes chronologically

Smile Todo

From 19K App Store ratings

What we love

  • 👍 Helps with organization and productivity
  • 💗 Cute and aesthetically pleasing design
  • 🎨 Customizable colors and themes
  • ⭐️ Motivating and rewarding to complete tasks
  • 🔔 Helpful reminders and notifications

Room to improve

  • 🔒 Limited free features, need to pay for full access
  • 🐛 Occasional bugs and glitches
  • 🌐 Some translations/instructions not in English
  • 📁 Inability to reorder or edit tasks once created
  • 📊 Lack of syncing between devices

Bugs and requests

mimi

Reported bugs

2 issues
  • Notes sometimes get moved to the top unexpectedly
  • Certain font styles have compatibility issues

Requested features

4 requests
  • Add ability to import photos and images
  • Implement cloud sync and backup functionality
  • Allow custom themes and background creation
  • Add more organizational tools like tags and filters

Smile Todo

Reported bugs

3 issues
  • Widgets not functioning properly
  • Tasks added show up on previous days
  • Habit tracking not working as expected

Requested features

5 requests
  • Add ability to reorder tasks
  • Improve syncing between devices
  • Provide more language options
  • Allow tasks to carry over to next day if not completed
  • Add option to group tasks into categories

In-app purchases

2 purchases

mimi

Subscriptions2
  • Premium Monthly$1.991 Month
  • Premium Yearly$25.991 Year
2 purchases

Smile Todo

Subscriptions1
  • 微笑Todo Pro(一年)$3.991 Year
One-time1
  • SmileTodo Pro (forever)$6.99

Questions

Is mimi free?
mimi is free to download, with in-app purchases available.
Is Smile Todo free?
Smile Todo is free to download, with in-app purchases available.
Which has better reviews, mimi or Smile Todo?
Smile Todo is rated higher. mimi averages 4.8 out of 5 from 6.5K ratings, while Smile Todo averages 4.9 from 19K ratings.
Do mimi or Smile Todo have ads?
Neither mimi nor Smile Todo shows ads.
Which is updated more often, mimi or Smile Todo?
mimi ships an update monthly, and Smile Todo fortnightly. Most recently, mimi was updated on October 17, 2026 and Smile Todo on October 19, 2026.

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