SmegAR vs Bifrosha
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SmegAR
Visualize Smeg's iconic retro kitchen appliances in your own space using augmented reality. See true-to-scale 3D models of refrigerators, ovens, and more, explore functionalities, and share your favorites with friends or local resellers.
- Place 3D appliances in your space
- True-to-scale visualization
- Explore appliance details
- View recommended retail prices
- Share selections with friends
- Switch between alternative designs
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SmegAR allows you to virtually place true-to-scale 3D kitchen appliances in your own space. Thanks to the latest AR technology, this app makes it possible to place your favourite Smeg appliance in your own kitchen and lets you enjoy the Smeg experience at home. Always dreamed of that iconic retro 50’s style refrigerator at your place? You urgently need to replace your oven, but you have no idea which model best matches the style of your kitchen? Download the SmegAR app, browse through our elaborate range of retro refrigerators, ovens, steam ovens, microwave ovens and more and choose your favourite appliance that you want to see in your kitchen. Place the appliance in 3D in your kitchen over your current appliance, and experience the result true-to-scale, down to the smallest detail. You can discover functionalities, the recommended retail price and the alternatives. Make your selection and send your favourite set and a picture to your friends or a Smeg reseller in your neighbourhood. Still not sure about the colour or design? You can easily switch to the alternatives. Did you know Smeg has a design aesthetic for each type of style? Modern and clean, luxurious and trendy, timeless or country style? Let Smeg inspire you and experience every style at home. At the moment only built-in appliances and refrigerators are included in the app. If you’re looking for our design cookers or another appliance, check out our new website www.smeg.be. You would like to see and touch your selected appliances in real life? We are glad to welcome you in our showroom in Puurs (more details on smeg.be/showroom) or you can visit your closest Smeg dealer.
Bifrosha
Discover and sell products through engaging short-form videos. Browse a personalized feed of items and connect directly with sellers. Create your own product reels to showcase items and manage listings with a flexible credit system.
- Reel-based marketplace
- Personalized video feed
- Direct seller chat
- Create product reels
- Credit-based posting
- Manage listings easily
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Bifrosha is a modern marketplace built for the way people discover products today — through engaging short-form video. Instead of traditional listings, Bifrosha transforms buying and selling into a dynamic reel experience where users can quickly browse, interact, and connect. With Bifrosha, you can explore a personalized video feed showcasing a wide variety of items, making discovery fast, intuitive, and enjoyable. Each reel provides a clear visual view of the product, helping you understand details instantly and engage with sellers more authentically. The platform makes selling just as simple. Users can create reels to showcase their items, reach potential buyers, and manage listings effortlessly using Bifrosha’s flexible credit system. This approach removes barriers and gives sellers full control over how and when they list products. Key highlights: • Scroll through an immersive reel-based marketplace • Discover items quickly with visual, engaging content • Connect directly with sellers through in-app chat • Create and share product reels in seconds • List items using a flexible credit-based posting system • Manage listings and interactions with ease Whether you’re looking to browse, sell, or connect, Bifrosha offers a fresh marketplace experience that combines entertainment, simplicity, and efficiency.
Screenshots
Verdict
The clearest difference is review sentiment: Bifrosha at 71% against SmegAR's 0%. Bifrosha also leads on update cadence (every 9 days vs every 4 months). SmegAR's advantage is in-app purchases (none vs 8) and iOS requirement (12.0 vs 16.0). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Bifrosha sells 8 one-off in-app purchases. SmegAR asks for nothing beyond the download.
SmegAR ships an update every 4 months, Bifrosha every 9 days. The most recent releases landed on October 7, 2026 and October 17, 2026 respectively.
| Parameter | SmegAR | Bifrosha |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.5 (859 ratings) — better |
| Positive reviews | 0.0% of reviews | 71.4% of reviews — better |
| Number of ratings | — | 859 — better |
| Update frequency | Every 4 months | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 12.0 — better | 16.0 |
| Further details — not scored | ||
| Size | 360 MB | 170 MB |
| Age rating | 4+ | 17+ |
| Developer | SMEG S.p.A. | Bifrosha |
Customer experience
SmegAR
Bifrosha
In-app purchases
SmegAR
No in-app purchases
Bifrosha
- Lite$1.49
- Starter$3.99
- Basic$5.99
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- Power Seller$17.99
- Shop Owner$29.99
- Market Pro$54.99
- Pro Seller$99.99
- Bifrosha Max$469.99









