Effi vs RealtyCMS
Price, ratings, monetisation and update history for both apps, side by side β with what reviewers say about each.
Effi
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Brokers can communicate with their leads through the powerful and intelligent app and receive updates on the go. Hereβs why mortgage brokers love Effi: β’ Smarter lead management platform with automated follow-up reminders so you have more time to sell. β’ Your company-branded borrower dashboard to allow your leads to communicate with you, send unlimited loan application documents and bank statements securely without getting charged per client, and build your business brand. TFN redaction is automatically applied to all documents uploaded by the borrower. β’ Powerful email marketing automation to send targeted and personalised messages, based on prospectβs interests, and improve your chances of converting enquiry into happy customer. β’ Collect positive reviews after settlement to improve your online visibility and build your brand online as the most trusted broker in your local area through our SEO optimised dedicated URLs for each broker. β’ Offer conveyancing and utilities within borrower dashboard as a seamless experience. Our platform offers all the services while you focus on assisting borrowers in owning their home sooner. β’ View performance of all brokers within your business in real-time with actionable insights to realise the full potential of your brokers. β’ Intelligent instant matching of leads with brokers within your business ensures leads are contacted immediately and matched with brokers who are best placed to serve the borrowerβs loan requirements. β’ Fast and intuitive Mobile App to help you manage your leads on-the-go. β’ Provide your branded portal to referral partners and allow them to track their leads in real-time so you donβt have to email them the progress. Effi works for you 24/7, driving business and helping build your brand so you never miss an opportunity. It unlocks all new levels of productivity, service levels and customer satisfaction. Effi is about supporting the broker to spend less time looking at screens, and more time connecting with their customers. Effi reduces your admin time by half so you can double your loan settlements!
RealtyCMS
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RealtyCMS offers agencies a complete cloud-based software solution to help agents establish personal brands and win customers. It allows agencies to create, edit, search, store, publish, collect and share highly optimized project listing and marketing information internally and externally.
Screenshots
Verdict
The clearest difference is update cadence: Effi at weekly against RealtyCMS's every 6 weeks. Effi also leads on iOS requirement (13.1 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price Β· Rating Β· Positive reviews Β· Number of ratings Β· Update frequency Β· Ads Β· In-app purchases Β· Monetization Β· Best chart rank Β· Devices Β· Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Effi ships an update weekly, RealtyCMS every 6 weeks. The most recent releases landed on September 17, 2026 and May 31, 2026 respectively.
| Parameter | Effi | RealtyCMS |
|---|---|---|
| Price | Free | Free |
| Update frequency | Weekly β better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Devices | iPhone, iPod | iPhone, iPad, iPod β better |
| Requires iOS | 13.1 β better | 15.1 |
| Further details β not scored | ||
| Size | 86 MB | 37 MB |
| Age rating | 17+ | 4+ |
| Developer | Effi Technologies Pty Ltd | MEETKOL PTY LTD |
In-app purchases
Effi
No in-app purchases
RealtyCMS
No in-app purchases









