Comparison

SmartDirect Mobile vs The CRM Plus

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SmartDirect Mobile

Access real estate title information, property details, and market analysis on the go. Estimate buyer payments, track leads, and share reports across devices. Streamline prospecting and marketing for real estate professionals.

Highlights
  • Property ownership and characteristics
  • Title transfer and default information
  • Comparable sales data
  • Neighborhood homeowner listings
  • Market-value analysis
  • Foreclosure flag
  • Payment and price estimation calculators
  • Report sharing and cross-platform backups
  • Lead prospecting with Walking Farm®
Features
Read full description

SmartDirect provides title information for real estate professionals anywhere, anytime. Instant access to property ownership, characteristics, title transfer, default information, comparable sales and more. A listing of neighborhood homeowners, market-value analysis, foreclosure flag indicating a property in distress and the ability to view recorded documents make this application a true stand-out. Calculators easily estimate a buyer’s monthly payment, or a target purchase price based on a desired monthly payment. Report sharing and backups allow you to access saved reports from all of your mobile devices — even cross platform! Lead prospecting with Walking Farm® simplifies prospecting, tracks leads, and automates marketing. (Walking Farm® is not available for all users, in all areas).

About

The CRM Plus

Features
Read full description

The CRM Plus is the all-in-one mobile command center for real estate agents. Built for busy agents who run their business on the go, it keeps your leads, clients, listings, and daily tasks in one place — and logs every client interaction automatically. WHAT YOU CAN DO • Manage contacts and leads with full activity history — every call, text, note, and appointment is logged automatically. • Send and receive client text messages from your CRM's business number in a unified inbox, with a one-tap filter to see only unread conversations. • Track listings and their status (Active, Pending, Sold) and create branded property marketing flyers. • Run the numbers fast with built-in FHA, Conventional, and Non-QM mortgage calculators (adjustable rates). • Stay on schedule with task reminders and morning-of appointment confirmations. • Prepare mailing letters and labels for client outreach right from your contact list. • Two-way sync with Google Calendar so appointments stay in lockstep across your devices. • Optional AI helpers — call transcription, message translation, and the Ask Plus assistant — powered by OpenAI. Off by default; enable with one tap after reviewing the in-app disclosure. BUILT FOR REAL ESTATE The CRM Plus is purpose-built for agents and brokerages — not a generic CRM bent to fit. Whether you're following up on a new lead, prepping a listing presentation, or confirming tomorrow's showings, everything you need is a tap away. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

SmartDirect Mobile4 screens
The CRM Plus4 screens

Verdict

The call

SmartDirect Mobile and The CRM Plus are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. SmartDirect Mobile sells 10 in-app purchases, starting at $59.99 per month and The CRM Plus sells 1 in-app purchase, starting at $99.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

SmartDirect Mobile ships an update monthly, The CRM Plus fortnightly. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.

ScorecardNo meaningful differences
SmartDirect Mobile versus The CRM Plus: the parameters behind the verdict, then further details
ParameterSmartDirect MobileThe CRM Plus
PriceFreeFree
Rating4.2 (5 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings5 — better—
Update frequencyMonthlyFortnightly — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.015.0 — better
Further details — not scored
Size140 MB179 MB
Age rating4+17+
DeveloperRed Shed TechnologyGerardo Ascencio Jr

In-app purchases

10 purchases

SmartDirect Mobile

Subscriptions1
  • Pro Access1 Month trial$59.991 Month
One-time9
  • 20 Smart Coins$4.99
  • 40 Smart Coins$9.99
  • 100 Smart Coins$24.99
Show 6 more
  • 200 Smart Coins$49.99
  • 300 Smart Coins$74.99
  • 400 Smart Coins$99.99
  • Phone & Emails (Medium Farm)$200.00
  • 1000 Smart Coins$250.00
  • 2000 Smart Coins$500.00
1 purchases

The CRM Plus

Subscriptions1
  • The CRM Plus Single User$99.991 Month

Questions

Is SmartDirect Mobile free?
SmartDirect Mobile is free to download, with in-app purchases available.
Is The CRM Plus free?
The CRM Plus is free to download, with in-app purchases available.
Do SmartDirect Mobile or The CRM Plus have ads?
Neither SmartDirect Mobile nor The CRM Plus shows ads.
Which is updated more often, SmartDirect Mobile or The CRM Plus?
SmartDirect Mobile ships an update monthly, and The CRM Plus fortnightly. Most recently, SmartDirect Mobile was updated on November 3, 2026 and The CRM Plus on October 31, 2026.

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