Comparison

Lucit vs Doohclick

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Lucit

This app connects advertisers to billboard inventories across various industries. It simplifies the creation of dynamic ad creatives and campaign management, offering real-time control and performance statistics for advertisers and operators.

Highlights
  • Connects to diverse billboard player software
  • Automates creative generation from data feeds
  • Enables real-time campaign control
  • Provides client access to performance statistics
  • Integrates with various industry data providers
  • Offers a 'post' feature for non-inventory industries
Features
Read full description

Lucit is ushering the Out of Home advertising industry into a new age by creating cutting-edge technology that’s easy to use for both operators and their clients. By connecting directly to inventories of different industries such as real estate, automotive, agriculture and big equipment dealers, and more, Lucit creates seamless, beautiful creatives and puts the control in the hands of the advertiser. Anytime, Anywhere. This saves the operator labor hours, secures their renewals, and optimizes creative and campaign plays. CONNECTION TO ANY PLAYER - We’ve previously integrated with Apparatix, Formetco, Scala, Dot2Dot, Blip, Daktronics, and Watchfire. Using a different player? We can set up a technology meeting to get a new player software added to our integration list. CONTROL YOUR BILLBOARDS, MANAGE CAMPAIGNS - The traffic team loads one dynamic Lucit feed at campaign start. Lucit means there doesn’t need to be any correspondence between the client, sales executive, and traffic team for creative changes ever. Clients can access their stats through the app, removing any need for sales executives to manually send stats to clients. INVENTORY CONNECTIVITY - We’ve worked with numerous data feed providers including FlexMLS, DealersLink, CDK Global, HomeNet, Dealer Specialities, Paragon, CarsForSale, PX Automotive, Navica MLS, VINSolutions, and Machine Finder, to name a few. No inventory management system? No problem. Lucit’s post feature is perfect for all other industries such as retail or healthcare. INCREASE REVENUE FROM KEY INDUSTRIES - Get key industries like automotive and real estate companies on your screens by offering them seamless integrations to their data systems. After initial integration, your traffic team only has to load one dynamic Lucit feed per client and Lucit will take care of the creatives making it easy for clients to use. MEET EXPECTATIONS - Clients have high expectations for their advertising campaigns, and they expect real-time stats, complete control, and an easy-to-use interface. These things are commonplace in most advertising industries, but not Out Of Home. We're changing that, making it easy for you to meet and exceed client expectations.

About

Doohclick

Features
Read full description

Doohclick Mobile keeps you connected to your digital out-of-home (DOOH) operations, wherever you are. This app enables you to: Receive push alerts new Sales Weekly Sales/Pipeline figure update Track Sales figures and pacing in real time Full pipeline visibility Live pacing-to-budget updates Designed to support a seamless on-the-go DOOH management experience.

Screenshots

Lucit4 screens
Doohclick4 screens

Verdict

The call

The clearest difference is ads: Doohclick at none against Lucit's shown. Lucit's advantage is update cadence (every 2 weeks vs every 3 months). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Lucit ships an update every 2 weeks, Doohclick every 3 months. Both last shipped on September 29, 2026.

Scorecard2 real differences · 7 level
Lucit versus Doohclick: the parameters behind the verdict, then further details
ParameterLucitDoohclick
PriceFreeFree
Rating5.0 (5 ratings) — better—
Number of ratings5 — better—
Update frequencyEvery 2 weeks — betterEvery 3 months
AdsYesNo — better
In-app purchasesNoNo
MonetizationAd-supported—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS14.0 — better15.6
Further details — not scored
Size36 MB28 MB
Age rating4+4+
DeveloperLucitDoohclick AB

In-app purchases

None

Lucit

No in-app purchases

None

Doohclick

No in-app purchases

Questions

Is Lucit free?
Lucit is free to download, with no in-app purchases.
Is Doohclick free?
Doohclick is free to download, with no in-app purchases.
Do Lucit or Doohclick have ads?
Lucit shows ads; Doohclick does not.
Which is updated more often, Lucit or Doohclick?
Lucit ships an update every 2 weeks, and Doohclick every 3 months. Most recently, Lucit was updated on September 29, 2026 and Doohclick on September 29, 2026.

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