Comparison

Search Ads Manager vs ASO Widgets

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Search Ads Manager

Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.

Highlights
  • Unified workspace for campaigns, ad groups, and keywords
  • Bulk editing of budgets, geo-targeting, and status
  • SKAG builder for single-keyword ad groups
  • Keyword control center with bulk updating
  • Campaign creation wizard
  • Automatic refresh and persistent settings
Features
Read full description

See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms

About

ASO Widgets

Monitor your app's search ranking and category position with real-time insights. Optimize your app's performance and make data-driven decisions for better visibility. Features hourly updates and multi-app tracking across different regions.

Highlights
  • Keyword ranking tracking
  • Category ranking tracking
  • Hourly performance updates
  • Multi-app tracking
  • Multiple geographies
  • Home screen widgets
Features
Read full description

With ASO Widgets, you can easily track how your app ranks for specific keywords as well as in its category, and get valuable insights into your app's performance. Whether you're launching a new app or looking to improve an existing one, ASO Widgets has everything you need to succeed. With intuitive widgets directly displayed on your home screen, you can quickly see how your app is performing and make data-driven decisions to improve your rankings. Key features include: • Keyword tracking: Track how your app ranks for specific keywords and get insights into your app's performance. • Hourly updates: Get hourly updates on your app's rankings and performance for each keyword you're tracking. • Multiple apps and geographies: Track the rankings of multiple apps at once, in multiple geographies, and compare their performance. Keyword Tracker: ASO Widgets includes an optional premium subscription. This is offered on a monthly or annual basis with a free 1-week trial. If you choose to purchase a subscription your payment will be charged to your iTunes account. Subscriptions will automatically renew unless canceled within 24-hours before the end of the current period. You can turn off auto-renewal at any time by going to your Account Settings after purchase. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Search Ads Manager4 screens
ASO Widgets4 screens

Verdict

The call

The clearest difference is price: Search Ads Manager at Free against ASO Widgets's $0.99. Search Ads Manager also leads on update cadence (weekly vs every 2 weeks). On review sentiment, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Search Ads Manager is free to download; ASO Widgets costs $0.99 up front. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days and ASO Widgets sells 2 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Search Ads Manager ships an update weekly, ASO Widgets every 2 weeks. The most recent releases landed on October 25, 2026 and October 30, 2026 respectively.

Scorecard3 real differences · 7 level
Search Ads Manager versus ASO Widgets: the parameters behind the verdict, then further details
ParameterSearch Ads ManagerASO Widgets
PriceFree — better$0.99
Rating5.0 (3 ratings) — better—
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings3 — better—
Update frequencyWeekly — betterEvery 2 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationPaidFree with in-app purchases — better
DevicesiPhone, iPad, Mac — betteriPhone, iPad
Requires iOS17.416.0 — better
Further details — not scored
Size24 MB11 MB
Age rating4+4+
DeveloperRemote Sunrise LTDPierre Stanislas

Customer experience

Search Ads Manager

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

ASO Widgets

Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

4 purchases

Search Ads Manager

Subscriptions3
  • Premium - 1 week$4.997 Days
  • Premium - 1 month$9.991 Month
  • Premium - 1 year$19.991 Year
One-time1
  • Premium - lifetime$39.99
2 purchases

ASO Widgets

Subscriptions2
  • Unlimited Widgets (monthly)7 Days trial$0.991 Month
  • Unlimited Widgets (annual)7 Days trial$9.991 Year

Questions

Is Search Ads Manager free?
Search Ads Manager is free to download, with in-app purchases available.
Is ASO Widgets free?
ASO Widgets costs $0.99, and also offers in-app purchases.
Do Search Ads Manager or ASO Widgets have ads?
Neither Search Ads Manager nor ASO Widgets shows ads.
Which is updated more often, Search Ads Manager or ASO Widgets?
Search Ads Manager ships an update weekly, and ASO Widgets every 2 weeks. Most recently, Search Ads Manager was updated on October 25, 2026 and ASO Widgets on October 30, 2026.

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