Search Ads Manager vs Developer Colour Palette
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Search Ads Manager
Monitor Apple Search Ads performance, track spend, taps, and installs. Offers bulk campaign management and keyword updates with a paid upgrade. Connects directly to your Apple Ads account.
- Track spend, impressions, taps, and installs
- Review trends and reports by date range
- Adjust daily budgets and bids
- Bulk keyword updates
- Create single keyword ad groups
- Manage ad groups and ads
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See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms
Developer Colour Palette
Easily select, convert, and organize colors for your projects. Generate palettes from images or AI prompts, and share them with your team. Syncs across Apple devices.
- Color picker and value conversion (HEX, RGB, Swift)
- Organize colors into palettes
- Cloud sync across Apple devices
- Share palettes with team members
- Import images to extract colors
- AI-powered palette generation
- AI color detection from objects
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Developer Colour Palette helps you to choose, convert, organise and share the colours that you use for the projects that you are working on. Choose a colour using the built in colour picker, or enter the colour values to see them converted to HEX, RGB and Swift code. You can then copy the colour codes with a single tap to use in your projects. The app automatically shows your recently used colours for reuse and allows you to add frequently used colours to your favourites. You can organise your colours further, by grouping them in to different palettes for each project or brand that you are working with, name the colours to describe what part of the project they are being used for and write notes on each palette and colour. The palettes you create and colours you add will be automatically synced to the cloud and accessible on all of your Apple devices. You can also share these palettes with other members of your design team or with a client, so that you are all working from the same colour palette. Invite others to your palette and set permissions for each person you invite, granting or denying them read, add, edit or remove access. You can also see any palettes that you have been sent within the app and choose to accept or deny the invitation, to add the palette to your shared list. The palettes you create and the palettes that are shared with you are automatically grouped and separated. Import an image, client’s logo or style guide file from your photo library, files or camera and use the magnified colour picker to choose a specific colour from the image. The app will automatically scan the image using AI and detect the dominant colours within the image. Once it has extracted the colours, you can create a new palette containing these colours with a single tap. If you need a little help with inspiration or to find the right colour for your project, you can use the AI Assistant tool to generate a palette or get the colour of an object. Enter a phrase such as “The sea” to see various shades of blue, “Giraffe” to see the colours of a giraffe or “New York Taxi” to be shown the colour code of the New York Taxi yellow. Once the assistant has detected the colours, you can then create a palette with these colours and it is automatically named from your search phrase. *Subscription required for some features described above, including cloud palettes, sharing features and AI features - Monthly usage limits apply to AI features. - Subscription Details - Developer Colour Palette requires a monthly subscription after your 14 day free trial. Your subscription can be cancelled at any time. No long term commitment required. Subscriptions will be charged to your iTunes account at confirmation of purchase. Your subscription will automatically renew unless automatic renewal is turned off at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage your subscriptions and automatic renewal status in Account Settings after purchase. Price may vary by location. Privacy Policy: https://smudge.app/privacy Terms and Conditions: https://smudge.app/app-terms
Screenshots
Verdict
The clearest difference is review sentiment: Search Ads Manager at 100% against Developer Colour Palette's 0%. Search Ads Manager also leads on price (Free vs $0.49) and rating (5.0 vs 1.0). Developer Colour Palette's advantage is chart position (#146 vs unranked) and iOS requirement (15.0 vs 17.4). On ratings volume, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Search Ads Manager is free to download; Developer Colour Palette costs $0.49 up front. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days and Developer Colour Palette sells 1 in-app purchase, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
Search Ads Manager holds the better App Store score, 5.0 against 1.0. Both are backed by a comparable volume of ratings — 3 and 2 respectively. Written reviews point the same way: 100% of Search Ads Manager's written reviews are positive against 0% of Developer Colour Palette's.
Search Ads Manager ships an update weekly, Developer Colour Palette monthly. The most recent releases landed on November 11, 2026 and November 12, 2026 respectively.
| Parameter | Search Ads Manager | Developer Colour Palette |
|---|---|---|
| Price | Free — better | $0.49 |
| Rating | 5.0 (3 ratings) — better | 1.0 (2 ratings) |
| Positive reviews | 100.0% of reviews — better | 0.0% of reviews |
| Number of ratings | 3 — better | 2 |
| Update frequency | Weekly — better | Monthly |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Best chart rank | — | #146 — better |
| Devices | iPhone, iPad, Mac | iPhone, iPad, iPod, Mac — better |
| Requires iOS | 17.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 24 MB | 10 MB |
| Age rating | 4+ | 4+ |
| Developer | Remote Sunrise LTD | Thomas Coomer |
Customer experience
Search Ads Manager
Developer Colour Palette
In-app purchases
Search Ads Manager
- Premium - 1 week$4.997 Days
- Premium - 1 month$9.991 Month
- Premium - 1 year$19.991 Year
- Premium - lifetime$39.99
Developer Colour Palette
- Cloud Palettes14 Days trial$2.991 Month
Questions
Is Search Ads Manager free?
Is Developer Colour Palette free?
Which has better reviews, Search Ads Manager or Developer Colour Palette?
Do Search Ads Manager or Developer Colour Palette have ads?
Which is updated more often, Search Ads Manager or Developer Colour Palette?
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