Comparison

Search Ads Manager vs Connected

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Search Ads Manager

Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.

Highlights
  • Unified workspace for campaigns, ad groups, and keywords
  • Bulk editing of budgets, geo-targeting, and status
  • SKAG builder for single-keyword ad groups
  • Keyword control center with bulk updating
  • Campaign creation wizard
  • Automatic refresh and persistent settings
Features
Read full description

See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms

About

Connected

This unofficial app enhances the App Store Connect developer experience by allowing you to manage app information, localizations, submissions, and user access. It also integrates with Xcode Cloud for build management.

Highlights
  • Update app information and localizations
  • Submit and cancel app review versions
  • Manage build runs and Xcode Cloud
  • Manage users and sandbox testers
  • Access App Store Connect Open APIs
Features
Read full description

Connected is an unofficial app for App Store Connect that enhances the developer experience with additional features. To begin using this app, you need to create an App Store Connect API Key. Highlighted Features: - Check and update app information and localizations. - Add app versions for review, submit them for review, or cancel submissions that are waiting for review. - Manage your workflow and build runs, or start a new build in Xcode Cloud. - Manage users, their access, and sandbox testers. More features are coming! In the future, we will cover all aspects of the App Store Connect Open APIs. Connected is not affiliated with or endorsed with Apple. App Store and Xcode are trademarks of Apple Inc. Privacy Policy: https://luohuanyu.com/good-station/connected/ For feedback and feature requests, please contact us at lhuany@gmail.com.

Screenshots

Search Ads Manager4 screens
Connected4 screens

Verdict

The call

The clearest difference is in-app purchases: Connected at none against Search Ads Manager's 4. Search Ads Manager's advantage is update cadence (every 5 days vs every 2 weeks) and ratings volume (3 vs 1). On price, rating, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days. Connected asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Search Ads Manager against 5.0 for Connected. Both are backed by a comparable volume of ratings — 3 and 1 respectively.

UpkeepUpdate frequency

Search Ads Manager ships an update every 5 days, Connected every 2 weeks. The most recent releases landed on October 9, 2026 and October 2, 2026 respectively.

Scorecard4 real differences · 6 level
Search Ads Manager versus Connected: the parameters behind the verdict, then further details
ParameterSearch Ads ManagerConnected
PriceFreeFree
Rating5.0 (3 ratings)5.0 (1 ratings)
Positive reviews100.0% of reviews—
Number of ratings3 — better1
Update frequencyEvery 5 days — betterEvery 2 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationPaidFree — better
DevicesiPhone, iPad, MaciPhone, iPad, Vision Pro
Requires iOS17.416.0 — better
Further details — not scored
Size24 MB25 MB
Age rating4+4+
DeveloperRemote Sunrise LTD寰宇 骆

Customer experience

Search Ads Manager

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Connected

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

4 purchases

Search Ads Manager

Subscriptions3
  • Premium - 1 week$4.997 Days
  • Premium - 1 month$9.991 Month
  • Premium - 1 year$19.991 Year
One-time1
  • Premium - lifetime$39.99
None

Connected

No in-app purchases

Questions

Is Search Ads Manager free?
Search Ads Manager is free to download, with in-app purchases available.
Is Connected free?
Connected is free to download, with no in-app purchases.
Which has better reviews, Search Ads Manager or Connected?
Search Ads Manager and Connected are both rated 5.0 out of 5 on the App Store, from 3 and 1 ratings respectively.
Do Search Ads Manager or Connected have ads?
Neither Search Ads Manager nor Connected shows ads.
Which is updated more often, Search Ads Manager or Connected?
Search Ads Manager ships an update every 5 days, and Connected every 2 weeks. Most recently, Search Ads Manager was updated on October 9, 2026 and Connected on October 2, 2026.

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