ICR SHOP vs Variant App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ICR SHOP
Discover a wide range of international brands for shoes, clothing, accessories, furniture, and food and beverage outlets. This app connects you to a leading retail organization with a long history in Georgia, offering a diverse selection of products and services.
- Access to 22 international brands
- Wide product selection
- Furniture and F&B outlets
- Loyalty program integration
- Retail business information
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ICR Group Ltd is one of the largest and most stable organizations in the field of retail business in Georgia. The Company started operation on the Georgian market in 1993 and currently has up to 1500 employees and 22 brands. ICR represents International brands of shoes, clothes, accessories, as well as furniture and Food and Beverage outlets.
Variant App
A platform for buying and selling fashionable clothes. Users can register, browse items on a main wall, and list new products with prices and photos. It offers a quick and easy shopping experience for fashion enthusiasts.
- Fashion marketplace
- User registration
- Browse product wall
- List new products
- Attach prices and photos
- Quick and easy shopping
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The Varianti app is a platform for buying and selling fashionable clothes. The user can register in the app, view existing products that hang on the main wall, can also enter new products, and attach prices and photos. The option allows fashion lovers to shop quickly and easily
Screenshots
Verdict
The clearest difference is rating: Variant App at 4.8 against ICR SHOP's 4.0. Variant App also leads on update cadence (every 10 days vs monthly) and ratings volume (17 vs 4). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Variant App holds the better App Store score, 4.8 against 4.0. Both are backed by a comparable volume of ratings — 4 and 17 respectively.
ICR SHOP ships an update monthly, Variant App every 10 days. Both last shipped on November 3, 2026.
| Parameter | ICR SHOP | Variant App |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (4 ratings) | 4.8 (17 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 4 | 17 — better |
| Update frequency | Monthly | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 57 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | ICR Trade | Areali, LLC |
Customer experience
ICR SHOP
Variant App
In-app purchases
ICR SHOP
No in-app purchases
Variant App
No in-app purchases








