Hown vs UpSquad
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Hown
Connect directly with homeowners by sharing property photos or addresses. Express interest in buying, compliment improvements, or browse content. Homeowners can curate their property's online presence and track its popularity.
- Connect with homeowners
- Express interest in properties
- Browse property content
- Compliment home improvements
- Curate home's online display
- Track property popularity
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A social media, community platform that directly connects users with homeowners. Hown allows users to engage with homeowners by simply taking a picture of a property or searching for its address. Users can then express an interest in purchasing the property, browse its posted content, or pass along a compliment to the homeowner on a recent home improvement project. Homeowners can also curate how their house is displayed in the community, and track how it trends in popularity. To get started, sign up for a free account.
UpSquad
Connect, organize, and share impact stories with your community. This app offers custom branding for organizations, facilitating meetings, events, and communication. It's designed to build online communities and track program success.
- Custom branding for organizations
- Member search and profiles
- Virtual, in-person, and hybrid events
- Video story recording and sharing
- Instant messaging and group chats
- Social feed for announcements
- Document and resource management
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UpSquad is your organization's or group's custom-branded program app to easily connect, have meetings & events, and capture Blooming video stories of impact. Engage your members with programs, resources, and communications all in one place, and share your impact to the world! UpSquad (For Individuals) Easily connect in a Positive space and share your Stories People – Easy Search for People by profile and background Meetings & Events – Host virtual, in-person and hybrid meetings and events Videos – Record and share video stories of impact Messaging – Instant messaging to People and Groups Social Feed – Discussion board for sharing Announcements and Successes Alerts – App alerts & Emails for meetings and communications UpSquad (For Organizations and Groups. Contact us at hello@upsquad.com) Build an online community around your Programs and Grow your impact Custom Branded – Have your organization or group branded mobile app People – Easy Search for People by profile and background Groups – Group People by Squads Meetings & Events – Host virtual, in-person, and hybrid meetings and events Videos – Record and share video stories of impact Messaging – Instant messaging to People and Groups Social Feed – Discussion board for sharing Announcements and Successes Documents – Document & Resource management system Dashboard – Admin access to data insights, security, and privacy settings Scale – Scale programs, and reach across states and countries Alerts – App alerts and emails for meetings and communications www.upsquad.com We would love to hear from you. Contact us at hello@upsquad.com
Screenshots
Verdict
The clearest difference is rating: Hown at 5.0 against UpSquad's 4.0. Hown also leads on update cadence (every 4 days vs monthly). UpSquad's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, review sentiment, ratings volume and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Hown holds the better App Store score, 5.0 against 4.0. Both are backed by a comparable volume of ratings — 6 and 4 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Hown ships an update every 4 days, UpSquad monthly. The most recent releases landed on October 16, 2026 and October 24, 2026 respectively.
| Parameter | Hown | UpSquad |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6 ratings) — better | 4.0 (4 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 6 — better | 4 |
| Update frequency | Every 4 days — better | Monthly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 18.0 | 12.1 — better |
| Further details — not scored | ||
| Size | 10 MB | 80 MB |
| Age rating | 17+ | 4+ |
| Developer | Hown, LLC | UpSquad Inc |
Customer experience
Hown
UpSquad
In-app purchases
Hown
No in-app purchases
UpSquad
No in-app purchases









