Genuiniti vs Hellstar

Genuiniti is on a mission to protect consumers from counterfeit products by letting them verify the authenticity of products manufactured by brands that equip their products with wireless tags supplied by and activated with Genuiniti’s platform. As manufacturers of counterfeit goods employ ever more sophisticated techniques to deceive legacy anti-counterfeiting technologies, Genuiniti is constantly evolving its proprietary technology by leveraging latest advances in mobile, cryptography, cloud, location, deep learning, and near field communication to give consumers and brands - a simple to use, yet highly advanced tool to protect against counterfeits. Today, counterfeiting is already the largest criminal enterprise in the world, with domestic and international sales of counterfeit and pirated goods totaling between an estimated $1.7 trillion and $4.5 trillion a year. Brands, Consumers, and Genuiniti now have an opportunity to partner and defeat this economic challenge.

Welcome to a new era of streetwear. With Hellstar’s smart apparel, your apparel isn’t just fashion - it’s a portal. Simply tap your phone to the embedded tag to unlock exclusive drops, behind-the-scenes content, and next-level digital ownership. Hellstar fuses the physical and digital worlds, delivering an immersive, tech-powered experience with every piece you wear. What You Unlock [Proof of Authenticity] Each item is verified through secure blockchain technology - no fakes, guaranteed. [Hellstar Unseen] – Behind-the-scenes content, photos, and story-driven media straight from the brand. – Access dynamic promos and secret drops you won’t find anywhere else. – Digital ownership: claim your Hellstar gear in your digital vault and build your authenticated collection.