Comparison

The E vs Execute

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

The E

A private digital journal for your notes and memories. Attach images, customize your entries with fonts and colors, and keep your data secure with optional cloud sync and a lock mode. Export your diary in various formats.

Highlights
  • Unlimited writing
  • Cloud sync (iCloud)
  • Attach images
  • Custom fonts and colors
  • Lock mode for privacy
  • Export to HTML, RTF, text, and PDF
Features
Read full description

Your private electronic diary in your pocket. Write wonderful notes, add images, stickers, and moods — and keep everything synced with the cloud if you want. Free features: - Unlimited writing - iCloud Sync (can be disabled if you choose to) - Attach images to your diary pages - Stickers (Essentials pack) - Manual mood on each page - Custom fonts - Custom text color - Lock mode. Lock your diary so only you can access it. - Basic search - Mark diary pages as favorite - Bookmark a specific page - Default theme, blank & striped paper, default icons - Tons of settings - Export your diary to HTML, RTF and plain text. À-la-carte (or included with Pro+): - Export to PDF Book - Advanced search - Pink theme - Color hand-drawn icon pack Pro+ (monthly, yearly, or lifetime): - All à-la-carte unlocks above - Extra themes: Sepia, Midnight, Monokai, One Dark, Solarized - Premium paper: dotted, grid, kraft - Rounded icon pack - Full sticker packs (moods, seasons, solid & special colors) - Automatic on-device mood recognition (local AI — nothing sent to remote servers) - Mood Insights (streaks, stats, mood calendar) - Writing Assist on supported devices (Apple Intelligence / on-device models) - If you previously bought Unlock Pro, you already have Pro+ forever No third-party logins and no personal info collected for ads or profiling. The app uses Core Data with CloudKit, which uses a specific record zone in the CloudKit private database that is accessible only to you. -- Some app icons are from Icons8: https://icons8.com - Terms of Use (Apple EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ - Privacy policy: https:/illescasdaniel.github.io/e-diary-privacy-policy

About

Execute

Organize your day and manage projects efficiently with interactive task cards. Utilize flexible views like lists, timelines, and Kanban boards to prioritize, time-block, and track progress. Stay focused and complete important tasks effectively.

Highlights
  • Interactive task cards
  • Time-blocking on a timeline
  • Eisenhower matrix prioritization
  • Kanban board workflow
  • Built-in Pomodoro timer
  • Project milestones and dependencies
Features
Read full description

Execute helps you plan your day and run your projects—fast. Turn tasks into interactive cards you can drag, time-block, and track across flexible views. Stay focused, avoid decision fatigue, and finish the right work at the right time. Work your way - List View: Create, edit, and reorder with effortless drag-and-drop. Clean, fast, and reliable. - Plan View: Time-block your day on a timeline. See system calendar events, personal reservations, and tasks in one place. - Precise Planning (Pro): Estimate durations and fit tasks like puzzle pieces to build a realistic schedule. - Matrix View: Prioritize with the Eisenhower matrix (urgent vs. important). Create custom matrices for your workflow. - Focus View: Swipe through tasks like a deck of cards and stay in flow with the built-in Pomodoro timer. - Kanban: Move work through stages with a swipe. Visual progress, zero friction. Manage projects with clarity - Milestones: See where your project stands and what’s next. - Dependencies: Understand what’s blocked and why—avoid surprises. - Step Templates: Standardize recurring processes to save time and reduce errors. Why Execute - Fast setup: Add tasks in seconds and start planning immediately. - One place for the day: Calendar, time blocks, and tasks together. - Built for focus: Views that reduce context switching and keep you moving. Start planning with confidence and finish more of what matters—download Execute today.

Screenshots

The E4 screens
Execute4 screens

Verdict

The call

The clearest difference is rating: The E at 5.0 against Execute's 4.3. Execute's advantage is ratings volume (14 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. The E sells 8 in-app purchases, starting at $1.99 per month and Execute sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

The E holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Execute has 14 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

The E ships an update weekly, Execute every 5 days. Both last shipped on November 3, 2026.

Scorecard2 real differences · 8 level
The E versus Execute: the parameters behind the verdict, then further details
ParameterThe EExecute
PriceFreeFree
Rating5.0 (1 ratings) — better4.3 (14 ratings)
Positive reviews—72.7% of reviews
Number of ratings114 — better
Update frequencyWeeklyEvery 5 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad — betteriPhone
Requires iOS17.017.0
Further details — not scored
Size4 MB11 MB
Age rating4+4+
DeveloperDaniel ILLESCAS ROMEROInnovatism LLC

Customer experience

The E

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Execute

All ratings14 ratings
Positive78.6%
Neutral14.3%
Negative7.1%
Written reviews11 reviews
Positive72.7%
Neutral18.2%
Negative9.1%

In-app purchases

8 purchases

The E

Subscriptions2
  • Pro+ Monthly$1.991 Month
  • Pro+ Yearly$9.991 Year
One-time6
  • PDF Book Export$0.99
  • Advanced search$0.99
  • Icon pack 1$0.99
Show 3 more
  • Pink theme$0.99
  • PRO version$4.99
  • Pro+ Lifetime$19.99
1 purchases

Execute

One-time1
  • Execute Pro$19.99

Questions

Is The E free?
The E is free to download, with in-app purchases available.
Is Execute free?
Execute is free to download, with in-app purchases available.
Which has better reviews, The E or Execute?
The E is rated higher. The E averages 5.0 out of 5 from 1 ratings, while Execute averages 4.3 from 14 ratings.
Do The E or Execute have ads?
Neither The E nor Execute shows ads.
Which is updated more often, The E or Execute?
The E ships an update weekly, and Execute every 5 days. Most recently, The E was updated on November 3, 2026 and Execute on November 3, 2026.

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