The E vs Execute
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The E
A private digital journal for your notes and memories. Attach images, customize your entries with fonts and colors, and keep your data secure with optional cloud sync and a lock mode. Export your diary in various formats.
- Unlimited writing
- Cloud sync (iCloud)
- Attach images
- Custom fonts and colors
- Lock mode for privacy
- Export to HTML, RTF, text, and PDF
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Your private electronic diary in your pocket. Write wonderful notes, add images, stickers, and moods — and keep everything synced with the cloud if you want. Free features: - Unlimited writing - iCloud Sync (can be disabled if you choose to) - Attach images to your diary pages - Stickers (Essentials pack) - Manual mood on each page - Custom fonts - Custom text color - Lock mode. Lock your diary so only you can access it. - Basic search - Mark diary pages as favorite - Bookmark a specific page - Default theme, blank & striped paper, default icons - Tons of settings - Export your diary to HTML, RTF and plain text. À-la-carte (or included with Pro+): - Export to PDF Book - Advanced search - Pink theme - Color hand-drawn icon pack Pro+ (monthly, yearly, or lifetime): - All à-la-carte unlocks above - Extra themes: Sepia, Midnight, Monokai, One Dark, Solarized - Premium paper: dotted, grid, kraft - Rounded icon pack - Full sticker packs (moods, seasons, solid & special colors) - Automatic on-device mood recognition (local AI — nothing sent to remote servers) - Mood Insights (streaks, stats, mood calendar) - Writing Assist on supported devices (Apple Intelligence / on-device models) - If you previously bought Unlock Pro, you already have Pro+ forever No third-party logins and no personal info collected for ads or profiling. The app uses Core Data with CloudKit, which uses a specific record zone in the CloudKit private database that is accessible only to you. -- Some app icons are from Icons8: https://icons8.com - Terms of Use (Apple EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ - Privacy policy: https:/illescasdaniel.github.io/e-diary-privacy-policy
Execute
Organize your day and manage projects efficiently with interactive task cards. Utilize flexible views like lists, timelines, and Kanban boards to prioritize, time-block, and track progress. Stay focused and complete important tasks effectively.
- Interactive task cards
- Time-blocking on a timeline
- Eisenhower matrix prioritization
- Kanban board workflow
- Built-in Pomodoro timer
- Project milestones and dependencies
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Execute helps you plan your day and run your projects—fast. Turn tasks into interactive cards you can drag, time-block, and track across flexible views. Stay focused, avoid decision fatigue, and finish the right work at the right time. Work your way - List View: Create, edit, and reorder with effortless drag-and-drop. Clean, fast, and reliable. - Plan View: Time-block your day on a timeline. See system calendar events, personal reservations, and tasks in one place. - Precise Planning (Pro): Estimate durations and fit tasks like puzzle pieces to build a realistic schedule. - Matrix View: Prioritize with the Eisenhower matrix (urgent vs. important). Create custom matrices for your workflow. - Focus View: Swipe through tasks like a deck of cards and stay in flow with the built-in Pomodoro timer. - Kanban: Move work through stages with a swipe. Visual progress, zero friction. Manage projects with clarity - Milestones: See where your project stands and what’s next. - Dependencies: Understand what’s blocked and why—avoid surprises. - Step Templates: Standardize recurring processes to save time and reduce errors. Why Execute - Fast setup: Add tasks in seconds and start planning immediately. - One place for the day: Calendar, time blocks, and tasks together. - Built for focus: Views that reduce context switching and keep you moving. Start planning with confidence and finish more of what matters—download Execute today.
Screenshots
Verdict
The clearest difference is rating: The E at 5.0 against Execute's 4.3. Execute's advantage is ratings volume (14 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. The E sells 8 in-app purchases, starting at $1.99 per month and Execute sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.
The E holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Execute has 14 ratings behind it against 1, so its average is the more settled of the two.
The E ships an update weekly, Execute every 5 days. Both last shipped on November 3, 2026.
| Parameter | The E | Execute |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 4.3 (14 ratings) |
| Positive reviews | — | 72.7% of reviews |
| Number of ratings | 1 | 14 — better |
| Update frequency | Weekly | Every 5 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 4 MB | 11 MB |
| Age rating | 4+ | 4+ |
| Developer | Daniel ILLESCAS ROMERO | Innovatism LLC |
Customer experience
The E
Execute
In-app purchases
The E
- Pro+ Monthly$1.991 Month
- Pro+ Yearly$9.991 Year
- PDF Book Export$0.99
- Advanced search$0.99
- Icon pack 1$0.99
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- Pink theme$0.99
- PRO version$4.99
- Pro+ Lifetime$19.99
Execute
- Execute Pro$19.99









