hbd vs Lago
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
hbd
Never miss a birthday again with timely reminders and personalized digital cards. Easily import contacts and share celebrations, with optional Pro features for unlimited use and advanced customization.
- Birthday reminders
- Home screen widgets
- Personalized digital cards
- Import birthdays from contacts
- Sync across devices
- Card collection
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hbd is the app for celebrations! It's the best way to remember and celebrate birthdays. Stay Notified: hbd sends you birthday reminder notifications so you'll never have to use the word "belated" again. Add our widgets to keep track of upcoming birthdays right from your home screen. Send Cards: When the day comes, send your friend a thoughtful card with hbd — choose from dozens of original designs and personalize your card with photos, text, and drawings. Send it instantly; your recipient doesn't need to have hbd installed. Add Birthdays: hbd makes it super easy to add new birthdays or import them from other services. Add via: • Contacts • Facebook birthdays • Calendar events • Collect birthdays via a link • Enter info manually • File import If one of your contacts uses hbd too, their birthday is automatically shared with you, so no need to memorize the birthdays of every person you add. Other Fun Stuff: • Widgets for your home screen • Save your cards forever. Any card you receive will be saved to your collection, which you can look back at at any time. • Sync across devices — one account, access from any Apple device hbd Pro If you're looking for more features and customization, you can upgrade to hbd pro: • Add unlimited birthdays, up from the free limit of 50 • Send unlimited cards, and access exclusive card designs • Sync birthdays to your calendar • Customize reminders for one day or one week in advance, get text reminders • All widget styles — track birthdays on your home screen • 7 secret hbd app icons Subscriptions renew automatically and can be canceled anytime up to 24 hours before renewal. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Lago
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Where does your money actually go each month? Lago shows you—clearly, instantly, and without the spreadsheets. Lago is a simple budgeting app for everyday spending. Keep track of cash, e-wallets, bank accounts, credit cards, and more in one place. Log an expense in seconds, create a budget you can actually follow, and watch your savings grow. The name says it all—lago, to grow. Small, steady habits can turn into meaningful savings. WHAT YOU CAN DO • Track income, expenses, and transfers in just a few taps • Set monthly budgets by category and monitor your progress • Create savings goals and stay motivated as your money grows • Explore spending trends and financial Insights across multiple time periods • Track money in different currencies—ideal for travel, freelancing, and life abroad • Keep cash, e-wallets, bank accounts, credit cards, and other accounts in one view • Schedule recurring transactions and receive reminders for upcoming bills • Use clear charts to understand your spending habits and financial progress • Continue using Lago offline whenever you need it • Choose how your data is stored and synchronized SYNC ON YOUR TERMS Lago gives you control over synchronization: • Keep your data stored locally on your device • Use Apple Devices Sync through iCloud for supported Apple devices • Enable optional All Devices Sync to keep your Lago data aligned across supported iPhone, iPad, and Android devices All Devices Sync requires a Lago account and securely stores your synchronized data using Google Firebase services. You can manage your synchronization preference from Lago’s settings. INSIGHTS THAT HELP YOU GROW See how your income and spending change over time. Compare months, explore category breakdowns, follow your savings rate, review budget performance, and identify your biggest financial changes. Optional Apple Intelligence features are available on supported devices. Lago’s charts, totals, budgets, and standard Insights continue to work without them. WHOEVER YOU ARE Whether you are building an emergency fund, living on a tight budget, managing multiple currencies, or sending support to family abroad, Lago helps keep your finances clear and under your control. Small expenses can easily go unnoticed. See where your money goes, make a plan, and start growing your savings—one step at a time. Download Lago and take control of your finances today. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://mobileledger.wartle.app/privacy.html
Screenshots
Verdict
The clearest difference is update cadence: Lago at every 2 days against hbd's fortnightly. Lago also leads on device support (3 vs 1). hbd's advantage is iOS requirement (18.0 vs 26.0). On price, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. hbd sells 5 in-app purchases, starting at $2.49 per month and Lago sells 3 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.
hbd ships an update fortnightly, Lago every 2 days. The most recent releases landed on November 7, 2026 and October 25, 2026 respectively.
| Parameter | hbd | Lago |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (152 ratings) — better | — |
| Positive reviews | 91.4% of reviews | — |
| Number of ratings | 152 — better | — |
| Update frequency | Fortnightly | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | — |
| Devices | iPhone | iPhone, iPad, Apple Watch — better |
| Requires iOS | 18.0 — better | 26.0 |
| Further details — not scored | ||
| Size | 58 MB | 74 MB |
| Age rating | 4+ | 4+ |
| Developer | BZE, LLC | Walter Sasam |
In-app purchases
hbd
- hbd pro$2.491 Month
- hbd pro$3.993 Months
- hbd Pro - 1 year7 Days trial$19.991 Year
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- hbd pro$19.991 Year
- hbd pro lifetime$44.99
Lago
- PRO Monthly7 Days trial$1.991 Month
- PRO Annual7 Days trial$19.991 Year
- Lifetime Pro$49.99









