FG Funnels vs Pathway CRM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FG Funnels
This platform offers an all-in-one solution for digital business owners, combining beautiful design with robust sales funnel functionality. It includes a drag-and-drop builder, CRM, marketing tools, appointment scheduling, and membership portals. The goal is to provide accessible, scalable marketing technology for growing brands.
- Drag-and-drop funnel and website builder
- CRM with unlimited contacts and segmentation
- Email, text, and social media messaging
- Appointment scheduling with payments
- Membership and course delivery portal
- Advanced automation builder
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FG Funnels® is the #1 all-in-one sales funnel platform women-owned, for modern digital business owners who want both beauty and brains in their tech stack. Say goodbye to duct-taped tools, clunky software, and overpriced platforms. FG Funnels blends stunning, conversion-optimized design with robust functionality so you can scale your business without compromising your brand or your values. Created by the founders of Funnel Gorgeous®, FG Funnels is where: • Design meets performance • Automation meets accessibility • Strategy meets soul Everything you need. All in one place: • Drag-and-drop funnel + website builder (with 75+ gorgeous templates included) • CRM with unlimited contacts, tagging, segmentation, and lead tracking • Email + text marketing, phone, voicemail, and even IG + FB messaging • Appointment scheduling with payments, forms, and automated reminders • Full-featured membership + course delivery portal • Advanced automation builder to connect everything behind the scenes And unlike other platforms, FG Funnels doesn’t nickel-and-dime your growth. You’ll get unlimited funnels, automations, contacts, domains, users, and more... plus personalized support from our women-led team who knows what it takes to build an ethical, scalable brand. Built for: • Course creators • Coaches • Agencies • Online service providers • Women-led brands ready for next-level growth FG Funnels is not just a tool, it’s a movement to make smart, sustainable marketing accessible to all. With live support, in-depth training, and the best funnel designs on the internet, you’re not just buying software... you’re joining a community that has your back. Beautiful. Strategic. Supported. That’s the FG Funnels way. Learn more at FGFunnels.com
Pathway CRM
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Pathway is a one-stop-shop CRM and Funnel Builder to help organize, systemize, and optimize all marketing systems to scale businesses without burning out. We provide exceptional quality B2B & B2C software as a service and business growth consulting using data science to gain insights from our powerful AI-driven CRM & funnel building platform, converting leads into clients while improving operational processes with actionable visual dashboards from mined data to assist our client's bottom line: achieve goals and objectives, maximize efficiency, and minimize wastes. We help our clients Uncover More Profit! We aspire to be the best sales, operations, and marketing software as a service solution provider and business growth consulting company by connecting people, technology, data, and processes. We accomplish this by putting our client’s best foot forward, incorporating strategic vision into business operations, and making sound prioritized best practice recommendations. Our technical competencies are synergistically connected to our client’s success. We are committed to building lasting relationships built on trust and dedication using first-class CRM and funnel-build software. Business growth has always been about connecting with our customers at the right time and place, ensuring our clients understand how to increase their customer's value (i.e., more customers, increase average purchase value, and increase the frequency of purchases). No better technology software (Pathway CRM) can provide the standard and streamlined cost. Our customers can save hundreds and sometimes thousands of dollars by using Pathway's one-stop shop by avoiding multiple software plugins. Our vision is to transform businesses and people using conventional concepts in one community applied in unconventional ways to another community. We believe the best way to leverage efficiencies is through Pathway CRM.
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Verdict
FG Funnels and Pathway CRM are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
FG Funnels ships an update monthly, Pathway CRM every 2 months. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.
| Parameter | FG Funnels | Pathway CRM |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (9 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 9 — better | — |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.6 | 16.0 — better |
| Further details — not scored | ||
| Size | 309 MB | 340 MB |
| Age rating | 4+ | 4+ |
| Developer | Funnel Gorgeous LLC | Pathway CRM |
In-app purchases
FG Funnels
No in-app purchases
Pathway CRM
No in-app purchases
Questions
Is FG Funnels free?
Is Pathway CRM free?
Do FG Funnels or Pathway CRM have ads?
Which is updated more often, FG Funnels or Pathway CRM?
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