Beyourownbf vs What Iff
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Beyourownbf
This app offers guided tools for personal healing and relationship improvement. Access over 25 journal prompts, 40 declarations, and 14 coaching videos. Receive weekly prompts and declarations via notifications to support your growth.
- 25+ journal prompts
- 40+ declarations
- 14+ coaching videos
- In-app podcast and blog
- Weekly notifications
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Become Your Own Best Friend app was developed to provide you with quick and easy access to healing! Aimee guides you with the tools to heal and succeed in creating thriving relationships in all areas of your life! In this app you will have access to the following: *25+ journal prompts *40+ declarations *14+ coaching videos *Become Your Own Best Friend Podcast and Blog IN app for listening and viewing *Download now to not only receive access to all the above and more that is coming soon, but also the weekly journal prompts and declarations you will receive through app notifications!
What Iff
This app provides daily motivational content and mind-body practices designed to help women shift their mindset and create a more fulfilling life. It offers thought-provoking prompts and a supportive community to encourage personal growth and self-discovery.
- Daily motivational content
- Mind-body practices
- Belief-shifting prompts
- Community support
- Empowerment tiers
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What IFF is more than an app—it’s a daily decision to show up for yourself, shift your mindset, and create the life you know you’re meant to live. Designed for women who have achieved—yet feel like there’s something more waiting for them—What IFF delivers soul-stirring daily content that sparks possibility, motivation, and movement. Imagine starting each day with a question that expands your future: “What IFF today changes everything?” What You'll Experience Free Daily Motivation: Beautiful, empowering content to uplift your mindset & start your day right. Mind-Body Practices: Rituals, movement, and breathing tools to ground your power. Belief-Shifting Prompts: Thought-provoking questions to break through what's holding you back. Authentic Sisterhood: A growing community of purpose-driven women ready to rise together. Three Empowerment Tiers Free Plan – “Daily Spark” • Enjoy free daily doses of inspiration and body-mind wisdom. • Perfect for a quick uplift to shift your energy and direction. For Women Who... • Are successful—but crave deeper meaning • Want to reignite their inner fire and belief in what’s possible • Seek support that’s heartfelt, empowering, and real • Are ready to grow—not just achieve You’ve spent your life supporting others. Now it's your turn. This app is your daily reminder that the life you want is waiting—and you already have what it takes. You’re not stuck. You’re one question away from a new chapter. What IFF?
Screenshots
Verdict
The clearest difference is rating: What Iff at 5.0 against Beyourownbf's 3.7. What Iff also leads on update cadence (monthly vs every 10 months). Beyourownbf's advantage is monetization model (ad-supported vs free with in-app purchases). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
What Iff holds the better App Store score, 5.0 against 3.7. Both are backed by a comparable volume of ratings — 3 and 5 respectively.
Beyourownbf ships an update every 10 months, What Iff monthly. The most recent releases landed on October 12, 2026 and October 24, 2026 respectively.
| Parameter | Beyourownbf | What Iff |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (3 ratings) | 5.0 (5 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 3 | 5 — better |
| Update frequency | Every 10 months | Monthly — better |
| Ads | Yes | Yes |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 47 MB | 88 MB |
| Age rating | 17+ | 17+ |
| Developer | AIMEE JENSEN | What Iff |
Customer experience
Beyourownbf
What Iff
In-app purchases
Beyourownbf
No in-app purchases
What Iff
No in-app purchases









