Comparison

Entrust Self vs Retired.com (Formerly Choice)

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Entrust Self

Manage your self-directed IRA investments, including alternative assets like real estate and private equity, directly from your mobile device. This app allows existing account holders to fund their accounts, purchase investments, and handle all aspects of their retirement planning on the go.

Highlights
  • Invest in alternative assets
  • Manage IRA contributions and beneficiaries
  • Access online learning center for strategies
  • Fund accounts and purchase investments
  • Submit and manage forms
  • Browse private offerings on Entrust Connect
  • Manage real estate expenses with myDirection Visa
Read full description

SELF-DIRECTED IRA INVESTING STREAMLINED Looking for a way to plan for retirement that suits your needs and expertise? With Entrust, you can do so via a self-directed IRA (SDIRA) that allows you to invest in what you want. With a SDIRA, you’re not limited to stocks, bonds, or other traditional investments. Instead, you can invest in alternative assets such as real estate, private equity, private lending, precious metals, and more. An Entrust Self-Directed IRA allows you to: • Invest - Transfer or rollover your existing IRA or 401(k) to start investing in alternative assets • Manage - Purchase alternative assets, make contributions, set up beneficiaries, and more • Take control - Discover strategies and techniques to help you diversify and grow your retirement savings via our online learning center With our app, you can manage your SDIRA on the go. The Entrust app is currently designed for existing account holders. Don’t have an account yet? Go to theentrustgroup.com/open-a-self-directed-ira to get started. SDIRA INVESTING ON THE GO With the Entrust app, invest with your SDIRA from anywhere. Use it to: • Fund your account • Purchase alternative investments • Complete, edit, and submit necessary forms • Browse private offerings on Entrust Connect • Open additional accounts EASY ACCOUNT MANAGEMENT Managing your SDIRA and investments has never been more convenient: • View and download statements and tax forms • Make payments • Manage beneficiaries • Update personal information • Complete and submit fair market valuations • Take distributions • Give account access to your advisor EFFORTLESS REAL ESTATE ASSET MANAGEMENT Say goodbye to writing checks. Use the myDirection Visa debit card to manage real estate expenses: • Apply for the myDirection card • Add funds to your card • Certify transactions • Add your card to Apple Wallet EXPLORE NEW OFFERINGS Looking for new investment ideas? Consider our online marketplace, Entrust Connect. Use it to find private offerings that other Entrust clients have already invested in. The marketplace is continually updated and includes offerings for almost every interest. SAFE & SECURE Your data security is our priority. The Entrust app meets or exceeds all privacy and security standards set by Apple. This includes multi-factor authentication to prevent unauthorized access. It also works with Apple’s keychain access, so users can securely pre-populate their credentials. WE’RE HERE FOR YOU Got questions about the Entrust app or your account? Contact us directly via secure message within the app. Disclaimer: Entrust does not promote any investments. Rather, Entrust provides the administration, information, and tools to make self-direction straightforward and compliant. We help you get started quickly and stay with you every step of the way.

About

Retired.com (Formerly Choice)

Invest in cryptocurrency within a tax-advantaged retirement account. Trade, stake, and manage your future without leaving your IRA. Offers various account structures and expert support for your financial goals.

Highlights
  • Crypto IRA accounts
  • Trade and stake digital assets
  • Tax-advantaged growth
  • Rollover and transfer options
  • Multiple IRA structures
  • SOC 2 Type 1 certified security
  • Real specialist support
Features
Read full description

Retired.com* isn't an exchange with a retirement account bolted on. Retirement is the entire product, starting with the asset our members have asked for most: crypto, held inside a tax-advantaged account built to grow for decades, not to day-trade. Trusted with $12B+ in assets under custody by a community of 250,000+ Americans. Whether you're rolling over an old 401(k) or starting fresh, Retired.com puts you in control of what your future is built on. Trade and stake without ever leaving your IRA Buy, sell, and trade Bitcoin and other digital assets, tax-advantaged Stake supported assets to earn rewards inside your IRA Move in and out of positions without a taxable event on every trade One asset, the retirement account built for you Choose the account structure that fits your goals, Self-Directed IRA, Roth IRA, SEP IRA, Solo 401(k), or Checkbook IRA. Fund it with a rollover or a transfer, and start putting your retirement savings behind the asset you believe in. Security is not an afterthought Every account is backed by SOC 2 Type 1 certified security, SIPC-protected cash, and institutional-grade cold storage for your digital assets, with $12B+ held under regulated, third-party custody. A trusted relationship, not an AI-only wall See where you stand with a free Retirement Score in minutes, then talk it through with a real specialist, available on your schedule, including weekends, who turns your score into a named plan with a person behind it. Straightforward answers, transparent pricing, no hidden fees, no surprises. Retire with Freedom. *Retired.com is a technology platform that connects users with third-party custodians, digital wallet providers cryptocurrency platforms, brokerage providers and banking partners. Retired.com is not a bank, broker-dealer, exchange, custodian, or registered investment advisor, and does not provide investment, legal, or tax advice. Investment advisory services offered through Retired Advisory, LLC, an SEC- registered investment adviser, pursuant to a written advisory agreement. Securities accounts are carried and cleared by Interactive Brokers LLC, member FINRA/SIPC. Digital asset custody and related services are provided by Digital Trust, LLC. Banking services are provided by participating partner banks. Retired Advisory, LLC, Rocket Dollar Capital, LLC, and Digital Trust, LLC are wholly-owned subsidiaries of Retired.com. Neither the IRS nor any governmental or regulatory authority has approved or endorsed any investment or transaction available through the platform. Investing in cryptocurrencies, digital assets, and securities involves substantial risks, including the possible loss of principal. Digital assets are highly speculative, volatile, and may become illiquid or lose value entirely. Investments are not FDIC insured, are not bank guaranteed, and may lose value.

Screenshots

Entrust Self4 screens
Retired.com (Formerly Choice)4 screens

Verdict

The call

The clearest difference is review sentiment: Entrust Self at 75% against Retired.com (Formerly Choice)'s 36%. Entrust Self also leads on iOS requirement (11.0 vs 16.4). Retired.com (Formerly Choice)'s advantage is rating (4.7 vs 4.2) and ads (none vs shown). On price, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Retired.com (Formerly Choice) holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Retired.com (Formerly Choice) has 1.5K ratings behind it against 10, so its average is the more settled of the two. Written reviews complicate that: 75% of Entrust Self's written reviews are positive against 36% of Retired.com (Formerly Choice)'s, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Entrust Self ships an update every 2 months, Retired.com (Formerly Choice) every 3 weeks. The most recent releases landed on November 3, 2026 and November 7, 2026 respectively.

Scorecard7 real differences · 3 level
Entrust Self versus Retired.com (Formerly Choice): the parameters behind the verdict, then further details
ParameterEntrust SelfRetired.com (Formerly Choice)
PriceFreeFree
Rating4.2 (10 ratings)4.7 (1.5K ratings) — better
Positive reviews75.0% of reviews — better36.4% of reviews
Number of ratings101.5K — better
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsYesNo — better
In-app purchasesNoNo
MonetizationAd-supportedFree — better
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS11.0 — better16.4
Further details — not scored
Size8 MB119 MB
Age rating4+4+
DeveloperEntrust Administration, Inc.Choice Holdings Incorporated

Customer experience

Entrust Self

All ratings10 ratings
Positive80.0%
Neutral0.0%
Negative20.0%
Written reviews4 reviews
Positive75.0%
Neutral0.0%
Negative25.0%

Retired.com (Formerly Choice)

All ratings1,498 ratings
Positive92.3%
Neutral2.5%
Negative5.1%
Written reviews77 reviews
Positive36.4%
Neutral5.2%
Negative58.4%

Bugs and requests

Entrust Self

Not enough reviews yet to summarise bugs or requests.

Retired.com (Formerly Choice)

Reported bugs

3 issues
  • Login and withdrawal issues
  • Inconsistent fee information
  • Disappearing account balances

Requested features

3 requests
  • Instant deposits and trading
  • Improved account statements and transparency
  • More crypto asset options

In-app purchases

None

Entrust Self

No in-app purchases

None

Retired.com (Formerly Choice)

No in-app purchases

Questions

Is Entrust Self free?
Entrust Self is free to download, with no in-app purchases.
Is Retired.com (Formerly Choice) free?
Retired.com (Formerly Choice) is free to download, with no in-app purchases.
Which has better reviews, Entrust Self or Retired.com (Formerly Choice)?
Retired.com (Formerly Choice) is rated higher. Entrust Self averages 4.2 out of 5 from 10 ratings, while Retired.com (Formerly Choice) averages 4.7 from 1.5K ratings.
Do Entrust Self or Retired.com (Formerly Choice) have ads?
Entrust Self shows ads; Retired.com (Formerly Choice) does not.
Which is updated more often, Entrust Self or Retired.com (Formerly Choice)?
Entrust Self ships an update every 2 months, and Retired.com (Formerly Choice) every 3 weeks. Most recently, Entrust Self was updated on November 3, 2026 and Retired.com (Formerly Choice) on November 7, 2026.

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