Shape Software vs Callingly
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shape Software
This cloud-based sales software uses intelligent automation to streamline and organize daily tasks. Connect with customers and focus on your business from any mobile device.
- Cloud-based CRM
- Intelligent automation
- Sales organization
- Customer connectivity
- Mobile access
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Whether you're in the office, or on the go, Shape is your key to productivity. Shape Software CRM is a cloud-based intelligent sales software that uses intelligent automation to simplify and organise everyday work. Focus on what matters: your business. With the power of Shape, you can now connect to your customers in a whole new way, all from your mobile device.
Callingly
This app automatically calls sales representatives when a new web lead is generated. It connects to lead sources or CRMs to ensure the fastest possible response to potential customers, increasing conversion rates.
- Automated lead calling
- Connects to lead sources/CRMs
- Configurable routing rules
- Instant lead dialing
- Call recording and results sync
- Increases conversion rates
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Callingly speeds up the reaction time of your sales team and increases your conversion rate automatically by calling your reps as soon as they get a new web lead. Connect Callingly to your lead source or CRM and as soon as a new lead comes in, Callingly will: 1. Call your sales team based on their schedules and the routing rules you set up until it reaches an available agent. 2. Dial the lead as soon as an agent picks up and is ready. 3. Record the call and the result and sync all that info back to your CRM. 70% of customers go with the first salesperson to call them back. Callingly makes sure that’s always your team.
Screenshots
Verdict
The clearest difference is review sentiment: Shape Software at 86% against Callingly's 0%. Shape Software also leads on rating (4.2 vs 2.0) and ratings volume (17 vs 3). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Shape Software holds the better App Store score, 4.2 against 2.0. That said, the two scores are not equally well evidenced: Shape Software has 17 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 86% of Shape Software's written reviews are positive against 0% of Callingly's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on September 26, 2026 and October 3, 2026 respectively.
| Parameter | Shape Software | Callingly |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (17 ratings) — better | 2.0 (3 ratings) |
| Positive reviews | 85.7% of reviews — better | 0.0% of reviews |
| Number of ratings | 17 — better | 3 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 13.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 51 MB | 47 MB |
| Age rating | 4+ | 4+ |
| Developer | Shape Software Inc | Callingly LLC |
Customer experience
Shape Software
Callingly
In-app purchases
Shape Software
No in-app purchases
Callingly
No in-app purchases
Questions
Is Shape Software free?
Is Callingly free?
Which has better reviews, Shape Software or Callingly?
Do Shape Software or Callingly have ads?
Which is updated more often, Shape Software or Callingly?
Other comparisons
