De Novoo vs UNDERNEAT

De Novoo is a fruition of constant fashion evolution with a vision of making it the home for not only striking styles but also the best designer outfits with the sole aim of seeing your true personality shine out. We believe in seeing and keeping you on top and thus keeping ourselves on top. De Novoo - your one-stop for all special occasions with a pinch of magic to personalize your style statement! A blend of style, class, luxury and comfort which exudes opulence and makes heads turn. Want something Sharp and Edgy? Moderate yet Bold? Extra chic? We have it all for you - With our exceptional designs, we got everything your wardrobe demands for you. If you love to dazzle and ALWAYS carry a remarkable style, De Novoo is for you. So make that electrifying style statement now with our exclusive conspicuous clothing. — Aakriti From De Novoo

About UNDERNEAT UNDERNEAT creates shapewear and intimate essentials for Indian women who don’t want to choose between function and feeling. The brand was born out of a simple frustration: the lack of innerwear solutions that truly understand Indian bodies, climate, and everyday lifestyles. Our pieces are not designed to “fix” you. They are designed to move with you. We don’t believe in control or discomfort. We believe in confidence that comes from thoughtful design, breathable fabrics, and comfort-led fits that work quietly in the background—just like good innerwear should. What Makes UNDERNEAT Different In a world of rigid shapewear and copy-paste sizing, we design with empathy. Every product is built by listening closely to the real needs of Indian women and tested for fit, function, and flexibility in real conditions. • Fit that adapts, not compresses • Support that breathes, not suffocates • Style that blends in, while making you feel confident From high-waist briefs and seamless shorts to strapless bodysuits, we obsess over the small details so you don’t have to. Our Design Philosophy We believe great shapewear should feel almost invisible—not just under your clothes, but on your body. Our products are engineered using soft-touch Sensil® 6.6 yarns and adaptive compression that moves with you, never against you. Beyond appearance, our fabrics are breathable, climate-conscious, and gentle on the skin. Comfort and care are at the core of every design decision we make. Built for Real Bodies, Real Life No two bodies are the same, and our collections reflect that belief. Every size, shade, and silhouette is created with Indian women in mind—from outfit-friendly designs to sweat-resistant construction that supports you through your 9 AM commute and your 9 PM plans. Why UNDERNEAT Exists Because shapewear shouldn’t make you feel smaller. It should make you feel ready. Ready for a long day. Ready for a casual brunch. Ready to wear what you love. We exist to ensure nothing underneath holds you back from showing up as your full self. Our Values & Vision We balance technical innovation with effortless wear. Powered by advanced fabric and manufacturing techniques, our shapewear is designed to sculpt while remaining breathable, flexible, and soft—no digging, no rolling, just all-day ease. We are committed to sustainability and responsible production. We work with ethical suppliers, use eco-conscious materials, and ensure that a growing portion of our collection is made using recyclable yarns and biodegradable packaging. At UNDERNEAT, shapewear is not about restriction. It’s about ease, confidence, and self-expression.