De Novoo vs Pratapsons Heritage

De Novoo is a fruition of constant fashion evolution with a vision of making it the home for not only striking styles but also the best designer outfits with the sole aim of seeing your true personality shine out. We believe in seeing and keeping you on top and thus keeping ourselves on top. De Novoo - your one-stop for all special occasions with a pinch of magic to personalize your style statement! A blend of style, class, luxury and comfort which exudes opulence and makes heads turn. Want something Sharp and Edgy? Moderate yet Bold? Extra chic? We have it all for you - With our exceptional designs, we got everything your wardrobe demands for you. If you love to dazzle and ALWAYS carry a remarkable style, De Novoo is for you. So make that electrifying style statement now with our exclusive conspicuous clothing. — Aakriti From De Novoo

Welcome to Pratapsons Heritage — a celebrated atelier of Indian ethnic wear, now in the palm of your hand. For over seven decades, Pratapsons has been a name synonymous with craftsmanship, occasion dressing and the timeless beauty of Indian textiles. From bridal couture to everyday festive looks, every piece is curated to honour heritage while staying in step with today. The Pratapsons app brings the magic of our flagship store to your phone — browse the latest arrivals, save favourites for later, track your order in real time and shop a wardrobe built for every celebration. SHOP THE COLLECTIONS Bridal Lehengas — handcrafted couture for the most important day Designer Sarees — from understated drapes to statement weaves Kurtis and Kurta Sets — everyday elegance and festive staples Anarkalis and Salwar Suits — timeless silhouettes, refreshed Gowns and Indo-Western — fusion looks for modern occasions Kaftans and Jumpsuits — relaxed luxury for resortwear and beyond Jewellery and Accessories — finishing touches handpicked by our stylists WHY SHOP ON THE APP Early Access — be first in line for fresh drops and seasonal edits Wishlist and Save — bookmark looks across categories and revisit anytime Smart Search and Filters — find your size, colour and silhouette in seconds Secure Checkout — multiple payment options with end-to-end protection Order Tracking — follow every order from atelier to doorstep Personal Stylist Support — chat with us for occasion advice and styling tips Member Benefits — exclusive previews, early access and member-only edits OUR HERITAGE Established in 1954 in Jaipur, Pratapsons is a family-run house that has dressed generations of women for weddings, festivals and milestone moments. Our flagship store spans 40,000 square feet — a love letter to Indian craftsmanship. The app brings that same world of texture, colour and detail to you, wherever you are. OCCASIONS WE DRESS YOU FOR Weddings, sangeets and receptions. Diwali, Karva Chauth and Navratri. Engagements, mehndi nights and family gatherings. Cocktail parties, festive dinners and resort getaways. Everyday moments that deserve something beautiful. GET STARTED Create your account, set arrival alerts on your favourite categories and step into the Pratapsons world. Build your edit, save your looks and let us help you dress for every chapter of your life. Customer care is always one tap away inside the app, so if you ever need styling help, sizing guidance or order support, we are here. Pratapsons Heritage — where craftsmanship meets celebration.