AB Designs, Co. vs Custom by Estee
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AB Designs, Co.
Discover a wide range of crafting supplies and custom-designed items. This app offers a convenient way to shop for embroidery materials, tumblers, and more, directly from a growing business. Explore collections and find everything you need for your creative projects.
- Embroidery supplies
- Glitter and stainless steel tumblers
- Vinyl cutting machine products
- Direct to garment printing supplies
- Customizable craft items
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AB Designs Co started with a desk and a little embroidery machine in the middle of our living room. Because of word of mouth and support from so many incredible people we have grown to where we are today, the biggest step yet, our app! We finally have a store front, 10 needle embroidery machines, a direct to garment (DTG) printer, a vinyl cutting machine and many more tools. We are so proud of what we’ve accomplished and hope to continue to learn and grow with you on our journey. Recently, due to popular demand we have included glitter and stainless steel tumblers to our inventory to help meet the needs of our crafting customers and we will continue to listen to what you would like, you are our number one priority. Check out our collections and happy shopping, we love each and every one of you!
Custom by Estee
Discover curated art supplies and creative tools designed to enhance your artistic process. Explore collections tailored to your style and find everything needed to spark inspiration for your next project.
- Curated shopping experience
- Quality art supplies
- Creative tools
- Style-based collections
- Inspiration for projects
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Custom by Estee is a curated shopping experience for creatives who want more than just supplies. It’s where artistry meets intention. Each product is selected not only for its quality, but for the feeling it brings to your process. This isn’t mass-produced; it’s thoughtfully made, carefully combined, and designed to help your ideas take shape. Browse and shop collections that reflect your style and evolve with your craft. Whether you're preparing for a big project or just exploring what’s next, everything you need to spark inspiration is at your fingertips. Shop from anywhere. Create from anywhere. Custom by Estee is your creative space in motion.
Screenshots
Verdict
The clearest difference is ads: Custom by Estee at none against AB Designs, Co.'s shown. Custom by Estee also leads on monetization model (free vs free with in-app purchases) and device support (3 vs 1). AB Designs, Co.'s advantage is update cadence (every 4 weeks vs every 12 months) and ratings volume (84 vs 3). On price, rating, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for AB Designs, Co. against 5.0 for Custom by Estee. That said, the two scores are not equally well evidenced: AB Designs, Co. has 84 ratings behind it against 3, so its average is the more settled of the two.
AB Designs, Co. ships an update every 4 weeks, Custom by Estee every 12 months. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.
| Parameter | AB Designs, Co. | Custom by Estee |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (84 ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 84 — better | 3 |
| Update frequency | Every 4 weeks — better | Every 12 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 71 MB | 100 MB |
| Age rating | 4+ | 4+ |
| Developer | Unified Web Ltd | BLUE BIRD MEDIA & MARKETING SOLUTIONS, INC. |
Customer experience
AB Designs, Co.
Custom by Estee
In-app purchases
AB Designs, Co.
No in-app purchases
Custom by Estee
No in-app purchases
Questions
Is AB Designs, Co. free?
Is Custom by Estee free?
Which has better reviews, AB Designs, Co. or Custom by Estee?
Do AB Designs, Co. or Custom by Estee have ads?
Which is updated more often, AB Designs, Co. or Custom by Estee?
Other comparisons
