Comparison

Directions Research vs LedgerPad

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Directions Research

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Directions is a market research agency based in the UK. This research app is one of the tools we use to shed light on what people think, feel, do and buy. Research participants can capture their thoughts, habits and opinions by uploading their answers through the App via text, audio, photo or video. If you are invited to take part in or observe a study, you simply log in with your unique passcode which will be emailed to you at the start of a project.

About

LedgerPad

Features
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LedgerPad is invoicing for UK small businesses, sole traders and freelancers. Create professional invoices, manage customers and expenses, and keep your VAT records — all from your iPhone or iPad. INVOICING • Professional PDF invoices in seconds, with your logo and colours • Quotes, pro formas, receipts and credit notes; turn a quote into an invoice in one tap • VAT at every UK rate, discounts, payment terms and late-payment terms • Share by email, WhatsApp or any app; print with AirPrint or a thermal receipt printer • Recurring invoices for regular clients GETTING PAID • Send a Stripe payment link with the invoice • Take card payments in person with a Zettle card reader • Automatic payment reminders, and a Business Assistant that tells you who to chase CUSTOMERS AND EXPENSES • Customer records with addresses and VAT numbers, balances and statements • Expenses in HMRC categories, with receipt photos • Bank statement import to match payments to invoices • A parts and products list with stock levels and a barcode scanner VAT AND REPORTS • Your sales, expenses and VAT kept as digital records • A running VAT position, profit and loss, aged debtors and a cash-flow forecast • Filing VAT returns and Income Tax updates to HMRC from LedgerPad is coming in a future update ONE PAYMENT, NO SUBSCRIPTION LedgerPad is free to download, and every new user gets 14 days of every feature, free, with no payment details. After that the free plan keeps working: 5 invoices or receipts a month, 5 customers and 20 inventory items, with a short "Created with LedgerPad" line on documents. LedgerPad Unlock is a single in-app purchase that unlocks everything, for good: unlimited invoices, customers and inventory, clean documents, analytics, reports, data export, iCloud sync, backup and restore, recurring invoices, payment links, card payments, loyalty, staff permissions and multiple locations. No subscription and nothing renews. Privacy Policy: https://ledgerpad.taxlanemtd.com/privacy/ Terms of Use: https://ledgerpad.taxlanemtd.com/terms/

Screenshots

Directions Research4 screens
LedgerPad4 screens

Verdict

The call

The clearest difference is in-app purchases: Directions Research at none against LedgerPad's 4. On price, update cadence, ads and device support there is nothing between them.

Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS

CostPrice Ā· In-app purchases Ā· Ads Ā· Monetization

Both are free to download. LedgerPad sells 4 in-app purchases, starting at $3.99 per month. Directions Research asks for nothing beyond the download.

UpkeepUpdate frequency

Directions Research ships an update monthly, LedgerPad every 2 weeks. The most recent releases landed on October 27, 2026 and October 31, 2026 respectively.

Scorecard1 real difference Ā· 5 level
Directions Research versus LedgerPad: the parameters behind the verdict, then further details
ParameterDirections ResearchLedgerPad
PriceFreeFree
Update frequencyMonthlyEvery 2 weeks — better
AdsNoNo
In-app purchasesNo — betterYes
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.6 — better16.0
Further details — not scored
Size64 MB61 MB
Age rating4+4+
DeveloperMobileMarketResearchBtltech Ltd

In-app purchases

None

Directions Research

No in-app purchases

4 purchases

LedgerPad

Subscriptions4
  • LedgerPad Pro Monthly$3.991 Month
  • LedgerPad Business Monthly$7.991 Month
  • LedgerPad Pro Annual$34.991 Year
Show 1 more
  • LedgerPad Business Annual$79.991 Year

Questions

Is Directions Research free?
Directions Research is free to download, with no in-app purchases.
Is LedgerPad free?
LedgerPad is free to download, with in-app purchases available.
Do Directions Research or LedgerPad have ads?
Neither Directions Research nor LedgerPad shows ads.
Which is updated more often, Directions Research or LedgerPad?
Directions Research ships an update monthly, and LedgerPad every 2 weeks. Most recently, Directions Research was updated on October 27, 2026 and LedgerPad on October 31, 2026.

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