W Cosmetics vs Profusion Cosmetics
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
W Cosmetics
Discover trendy, cruelty-free, and vegan beauty products designed for inclusivity and artistry. This shopping app offers fast shipping, free shipping on qualifying orders, and helpful beauty tips and tutorials to enhance your makeup skills.
- Cruelty-free and vegan cosmetics
- Free shipping on orders over $35
- Fast shipping
- Weekly beauty tips
- Tutorials
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W Cosmetics is a beauty brand that creates cruelty free and vegan cosmetics that are trendy, user friendly, and inclusive! Our cosmetics is the perfect blend between artistry and comfort. We pride ourselves on the relationships we build with our customers, teaching them how to maximize the use of their products and advance their artistry skills. Features: -Free Shipping on orders over $35 -FAST shipping -Weekly beauty tips -Tutorials -So much more! Download our app to enjoy the experience!
Profusion Cosmetics
Discover high-quality makeup palettes at affordable prices. This app offers innovative products crafted with 20 years of industry experience, designed to meet customer needs and desires.
- High-quality makeup palettes
- Affordable pricing
- Innovative product development
- 20 years of industry experience
- Customer-focused design
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With 20 years of experience working with the best manufacturers in the makeup category, Profusion Cosmetics has mastered the art of makeup palettes and are changing the game when it comes to quality palettes at affordable prices. We are dedicated to innovating and perfecting each product from concept to creation, to ensure that all collections meet the needs and desires of our customer.
Screenshots
Verdict
The clearest difference is ads: Profusion Cosmetics at none against W Cosmetics's shown. Profusion Cosmetics also leads on monetization model (free vs free with in-app purchases) and review sentiment (75% vs 56%). W Cosmetics's advantage is update cadence (every 3 weeks vs every 6 months). On price, rating and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for W Cosmetics against 4.9 for Profusion Cosmetics. That said, the two scores are not equally well evidenced: Profusion Cosmetics has 56 ratings behind it against 7, so its average is the more settled of the two. Written reviews are what separate them: 56% of W Cosmetics's written reviews are positive against 75% of Profusion Cosmetics's.
W Cosmetics ships an update every 3 weeks, Profusion Cosmetics every 6 months. Both last shipped on November 3, 2026.
| Parameter | W Cosmetics | Profusion Cosmetics |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (7 ratings) — better | 4.9 (56 ratings) |
| Positive reviews | 55.6% of reviews | 75.0% of reviews — better |
| Number of ratings | 7 | 56 — better |
| Update frequency | Every 3 weeks — better | Every 6 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 13.0 — better |
| Further details — not scored | ||
| Size | 66 MB | 186 MB |
| Age rating | 4+ | 4+ |
| Developer | W Cosmetics LLC | Vajro Inc |
Customer experience
W Cosmetics
Profusion Cosmetics
In-app purchases
W Cosmetics
No in-app purchases
Profusion Cosmetics
No in-app purchases
Questions
Is W Cosmetics free?
Is Profusion Cosmetics free?
Which has better reviews, W Cosmetics or Profusion Cosmetics?
Do W Cosmetics or Profusion Cosmetics have ads?
Which is updated more often, W Cosmetics or Profusion Cosmetics?
Other comparisons
