LighthousePE vs RedTrack Analytics

Doing the little things right is what builds a durable connection between a business and its customers. Being able to address your most valuable clients by name while also knowing visitation history, purchase preferences, and other pertinent information can elevate the experience you provide far above your competitors. The groundbreaking new Know Your Customer (KYC) mobile app from LighthousePE equips everyone on your team with the real-time information and tools they need to create personalized experiences that make your most valuable patrons feel special and valued, whether they’re on-property or thousands of miles away. Loyalty-building tools for everyone on your team Today’s consumer expects a lot from the businesses they frequent, and your team members are on the front lines of meeting those expectations. Your best customers are seeking a personalized experience during each visit, but until the advent of KYC that was impossible to achieve at scale. Timely and relevant communications that are perfectly tailored for each patron are the fastest way to build emotional destination loyalty and protect against aggressive poaching by your competitors. KYC gives your team the tools and information they need to deliver the personalized experiences that grow your business: up-to-the-minute historical customer data; access to real-time location information; and a suite of communication tools that allow them to tailor contact via the channel that is most desirable to each recipient. KYC delivers unprecedented revenue-building power to you and your team. Customer data and preferences Imagine the look of delight on a patron’s face when their favorite cocktail appears without being asked. Or when they’re whisked directly to their favorite table where a personalized appetizer awaits. KYC gives your team the information they need to deliver thoughtful loyalty-building personalization to everyone. Real-time location awareness The location data gathered by LighthousePE is available in the KYC app, putting the power of personalization-by-localization at your team’s fingertips. Delivering an unexpected special offer when an important customer is nearby is the kind of surprise-and-delight moment that builds customers for life. Personalized communication tools The days of one-message-fits-everyone communication are over. Customers expect tailored messages to them via the channels they prefer. LighthousePE dramatically streamlines and accelerates this previously difficult task. Aside from the automated messages that LighthousePE can send, your team has access to native push notifications, email, and phone available with a single tap. Combine that with the real-time behavioral info that flows into KYC and your team has everything they need to inspire an additional visit with less than 60 seconds of work.

RedTrack is a companion analytics app designed for quick access to marketing performance insights on the go. The app allows users to monitor key metrics, trends, and analytics dashboards from their existing RedTrack account in a mobile-friendly format. • View high-level performance metrics and trends • Monitor analytics dashboards and insights • Check results and data summaries anytime, anywhere • Stay informed about performance changes on the go This mobile app is intended as a lightweight viewer tool. It provides read-only access to analytics information for users who already have an existing RedTrack account. The app does not include purchase or subscription flows. All account management and paid plans are handled outside the app.