Thoughtune vs Daily Breathing
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Thoughtune
This app offers a wellbeing companion designed to help users navigate challenges and achieve goals. It utilizes psychological techniques to guide individuals through areas like anxiety, depression, and unhealthy habits, backed by an official accreditation.
- Psychometric scales for progress tracking
- Functional Imagery Training (FIT) for motivation
- Cognitive Bias Modification (CBM) for retraining thoughts
- Support for anxiety and depression
- Guidance for unhealthy eating habits
- Assistance with substance/alcohol dependence
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What is Thoughtune? Introducing Thoughtune, your ultimate wellbeing companion! We're here to help you conquer challenges and achieve your goals. Key psychological models suggest that there are five stages of change when attempting to modify our behaviour. Thoughtune provides the appropriate features to assist you in successfully navigating through these stages – which is why access to all features is important. Using powerful psychological techniques, we guide you through tough areas like anxiety, depression, unhealthy eating habits, and substance or alcohol dependence. Thoughtune is where support and effective strategies merge to create lasting positive change. Start your transformation journey with Thoughtune today. How do I know it works? **Thoughtune has obtained an official accreditation** Our app scored 72% in the Global Organisation for the Review of Care and Health Apps (ORCHA) Baseline Review (OBR). ORCHA is one of the leading providers of Health and Care App evaluations and reviews. Join our trusted community, backed by international health and care organizations. **Subscription Plans** - Monthly subscription: £2.99 / month (GB) - Yearly subscription: £29.99 / year (GB) Try Thoughtune today and experience the difference. How do I use the features on Thoughtune? 1. Identify What are Psychometric Scales? Utilize our psychometric scales, which cover 5 problematic areas - anxiety, depression, eating behaviour, substance, and alcohol dependence - to measure your progress accurately and reliably. How do they work? Unlike a rating scale, this method employs multiple questions or statements to provide precise data. So, trust this advanced tool to effectively track your growth. 2. Goals What is FIT? Try Functional Imagery Training (FIT) for a new way to make changes. Using mental imagery, it helps you stay motivated as you reach your goals. Users say it's a game-changer, making exercise, abstinence, and healthy eating something you want to do, not just something you have to do. How does it work? Discover how FIT can transform your approach to change. Backed by two decades of research, it harnesses the power of mental imagery to fuel your motivation. Mental imagery is what gives drug cravings their dominance over other thoughts, but it can also be what makes us work successfully towards a new goal despite obstacles. By blending personalized counselling with targeted exercises, FIT amplifies your drive and confidence, making your goals more achievable than ever. Research shows FIT is a new way of supporting behaviour change by strengthening motivation. 3. Retune What is CBM? Discover the power of Cognitive Bias Modification (CBM) method. It's a computer-based approach that helps reduce harmful automatic behaviours of our 5 problematic areas by retraining your thought processes. How does it work? Experience the transformative effects of CBM. Our computer-based training reshapes your brain's automatic response to emotion material, helping you prioritize the positive over the negative in your surroundings. Find out how CBM can transform your mindset today. 4. Chat How can chat help? Experience the power of social support for positive change. Research suggests social support provides emotional backing, practical help, and accountability, making your journey easier and more motivating. With role models and shared norms, it helps sustain your progress over time. Join us for a supportive community today. 5. Block When do I use the Block feature? Try playing Block our Tetris-style game for 3-minutes to beat cravings! Research has shown it weakens the power and frequency of cravings for food, cigarettes, and alcohol, keeping you strong on your journey to success. Don't let cravings take control – play our game and stay on track to achieve your goals. So don’t forget to Block cravings when they occur!
Daily Breathing
This app offers guided breathing exercises to promote relaxation, focus, and better sleep. It provides simple, easy-to-follow sessions designed for daily use, fitting into busy schedules. Track your progress and build a consistent breathing practice.
- Guided breathing sessions
- Visual breathing rhythms
- Progress tracking tools
- Short, effective practices
- Beginner-friendly
- Calm, distraction-free interface
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Daily Breathing helps you slow down and reset, without overcomplicating it. Just a few minutes a day can make a real difference. Whether you want to begin your morning with a clear head, find calm during a busy day, or wind down before bed, our guided breathing sessions are designed to fit into real life. Why people choose Daily Breathing: • Simple, easy-to-follow breathing sessions • Short practices that support relaxation, focus, and better sleep • A calm, clean experience without distractions • Accessible for beginners, valuable for experienced breathers Inside the app, you’ll find structured breathing sessions, visual breathing rhythms, and tools like the BOLT test to help you understand and track your progress over time. What users say: “Simple and effective! I use it every morning.” “I noticed I was sleeping better within days.” “Finally an app that keeps it clear and practical.” Your breath is always with you. Daily Breathing simply helps you use it. Download the app and start building a calmer, more consistent breathing practice today. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://daily-breathing.com/privacypolicy/
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Verdict
The clearest difference is rating: Daily Breathing at 5.0 against Thoughtune's 1.0. Daily Breathing also leads on monetization model (free with in-app purchases vs subscription) and update cadence (every 10 days vs every 6 months). Thoughtune's advantage is iOS requirement (12.0 vs 15.0). On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Thoughtune sells 2 in-app purchases, starting at $2.99 per month and Daily Breathing sells 2 in-app purchases, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.
Daily Breathing holds the better App Store score, 5.0 against 1.0. Both are backed by a comparable volume of ratings — 1 and 4 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Thoughtune ships an update every 6 months, Daily Breathing every 10 days. The most recent releases landed on November 3, 2026 and November 5, 2026 respectively.
| Parameter | Thoughtune | Daily Breathing |
|---|---|---|
| Price | Free | Free |
| Rating | 1.0 (1 ratings) | 5.0 (4 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 1 | 4 — better |
| Update frequency | Every 6 months | Every 10 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Free with in-app purchases — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 12.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 131 MB | 244 MB |
| Age rating | 12+ | 4+ |
| Developer | Joshua Caleb | Daily Breathing |
Customer experience
Thoughtune
Daily Breathing
In-app purchases
Thoughtune
- Thoughtune Monthly$2.991 Month
- Thoughtune Annual$29.991 Year
Daily Breathing
- Maand abonnement7 Days trial$7.991 Month
- Jaar abonnement7 Days trial$49.991 Year









