Shrus vs Estele
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shrus
Discover unique handloom products and fashion items from a brand born out of a passion for design. This online store offers a curated selection of artisanal goods, evolving from a word-of-mouth business to a recognized name in fashion and handloom.
- Handloom products
- Fashion items
- Online shopping
- Artisanal goods
- Curated selection
Read full descriptionHide full description
ShrusEternity was born in 2012 out of the sheer passion for shopping and handloom products by Shruthi – who was then a rhapsodic college student. This passion for design soon developed into a serious word of mouth business which slowly developed an online presence. In 2017, a close pal and a darling brother with his wife who were all unsatisfied with their 9 hours’ corporate job decided to join together and bring about the much-needed change everyone was dreaming about. Thus, ShrusEternity started to become a household name among all the fashion and handloom aficionados. As this continues, we are planning to go further and do more adventurous trips along the way. In-Short – OLD WINE IN A NEW BOTTLE – We Eat, Breathe, Love Sarees. We are in this together, you and us.
Estele
Discover jewelry designed, made, and sold by women for women. This brand offers precious metal-plated pieces with a warranty and guarantee, focusing on sustainability and women's empowerment. Explore unique Indian-made products.
- Designed by women, for women
- Precious metal plating
- Warranty and guarantee program
- Focus on sustainability
- Women empowerment initiatives
- Global presence in 10 countries
Read full descriptionHide full description
Our Store is a 33 year old women centric brand that believes in the vision of a product designed by women, manufactured by women and sold by women to women.Our products are always plated in precious metals and hence we have a warranty and guarantee program for all our product which very few brands do. We have always believed in sustainability and women empowerment, we are a women majority enterprise to not only push #makeinIndia but also want to showcase Indian women made products to the world. Currently we are in 10 countries and intend to reach many more in the near future.
Screenshots
Verdict
The clearest difference is ratings volume: Shrus at 167 against Estele's 1. Shrus also leads on update cadence (every 2 months vs every 6 months) and iOS requirement (11.0 vs 13.0). Estele's advantage is rating (5.0 vs 4.8). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Estele holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Shrus has 167 ratings behind it against 1, so its average is the more settled of the two.
Shrus ships an update every 2 months, Estele every 6 months. The most recent releases landed on September 29, 2026 and October 1, 2026 respectively.
| Parameter | Shrus | Estele |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (167 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 85.7% of reviews | — |
| Number of ratings | 167 — better | 1 |
| Update frequency | Every 2 months — better | Every 6 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 11.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 48 MB | 186 MB |
| Age rating | 4+ | 4+ |
| Developer | Shrus Eternity | RAPID ACCELERATION INDIA PRIVATE LIMITED |
Customer experience
Shrus
Estele
In-app purchases
Shrus
No in-app purchases
Estele
No in-app purchases
