Shrus vs Weavesmart

ShrusEternity was born in 2012 out of the sheer passion for shopping and handloom products by Shruthi – who was then a rhapsodic college student. This passion for design soon developed into a serious word of mouth business which slowly developed an online presence. In 2017, a close pal and a darling brother with his wife who were all unsatisfied with their 9 hours’ corporate job decided to join together and bring about the much-needed change everyone was dreaming about. Thus, ShrusEternity started to become a household name among all the fashion and handloom aficionados. As this continues, we are planning to go further and do more adventurous trips along the way. In-Short – OLD WINE IN A NEW BOTTLE – We Eat, Breathe, Love Sarees. We are in this together, you and us.

We have set ourselves an ambitious goal: To bring together the weaving community and the buyers into close contact. That is to connect weavers and wearers. Every weave is created with a lot of passion and hard work by weavers. Before the big cities with all the shopping options came up, most of the buyers used to buy directly from weavers. This enabled the buyers to appreciate the effort put in by weavers and also create an immense sense of satisfaction for the weaver when they actually see their weave being worn. Buying now has become an impersonal thing. Buyers now have very little knowledge about how an article they are using is crafted. Our effort is to reduce this distance. By creating a platform where weavers can directly post their weaves online, we can now give everyone a glimpse of the weaver who crafted the weave.