Shrus vs Suta App

ShrusEternity was born in 2012 out of the sheer passion for shopping and handloom products by Shruthi – who was then a rhapsodic college student. This passion for design soon developed into a serious word of mouth business which slowly developed an online presence. In 2017, a close pal and a darling brother with his wife who were all unsatisfied with their 9 hours’ corporate job decided to join together and bring about the much-needed change everyone was dreaming about. Thus, ShrusEternity started to become a household name among all the fashion and handloom aficionados. As this continues, we are planning to go further and do more adventurous trips along the way. In-Short – OLD WINE IN A NEW BOTTLE – We Eat, Breathe, Love Sarees. We are in this together, you and us.

Welcome to Suta Suta is the most humble product we meet and live with every day. It means thread. Su- Sujata and Ta- Taniya were elated when they discovered the magic of the syllables in their names. It feels that it’s meant to be. Silly childhood game of selling bags made out of handkerchief suddenly started looking like a signal. Su and Ta always had a special liking for the countless and varied forms of art and culture across India. Even after spending many years in the corporate world, theirpassion never abated. Thus in 2016, fighting many odds, Suta was born. The brand SUTA is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Suta’s crafted inspirations pay attention to details and the designs add elegance, boldness and grace. SUTA or thread, the basis of the brand's inspiration is a reminder of the craft traditions of India. Like a pure creation that begins with a needle and thread, SUTA offers novelty each time it is experienced. Suta is the maker of simple and humble designs using our very own and known fabrics to make our souls sing with joy. Artisans from all around the country create raw and uninhibited designs usingtheir ancestral weaving processes. Suta talks to tradition and weaves its own creation. We salute their craftsmanship and are thankful to them for keeping this art alive. Suta products are just a token of representation of the innumerous souls who have touched the fabric. We aspire to keep the undying spirit of artistry alive. Suta celebrates raw threads, traditional boldness and uninterrupted simplicity! How different are we: That inexplicable thing that sets Ma’s food apart from even the top chefs of the world, that makes a girl feel more secure in her dad’s company than in the company of 10 trained commandos. We call it ‘love’. The love Su and Ta have for each Suta product is what sets SUTA apart. Each design is unique and has an inspiration. The final product that you witness is dipped in love and that shows in the photographs which Ta clicks and mostly Su models. Know Su and Ta: Your very own Su and Ta are designers by choice and sheer passion. Su did her engineering from CET Bhubaneswar and MBA from IIFT Delhi. She then worked for 6 years across the Essar group and Jindal group. Ta did her engineering from NIT Rourkela and MBA from IIM Lukhnow. She worked for 3 years across the TATA group and IBM.