Comparison

WeWoreWhat vs Emi Jay

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

WeWoreWhat

Shop the latest fashion trends and exclusive collections. Access early product launches, in-app discounts, and personalized styling advice. Create wishlists and enjoy a fast, easy checkout experience.

Highlights
  • Exclusive offers and discounts
  • Create and share wishlists
  • Early access to launches
  • Fast and easy checkout
  • Browse clothing, swim, denim, active, accessories
  • Exclusive styling inspiration
Features
Read full description

Discover the latest from WeWoreWhat. Be the first to see new arrivals, get exclusive in-app discounts & access to shop launches early. Enjoy 20% off your first in-app purchase with code APP20. Offer valid for new app customers only & must be redeemed in app. WeWoreWhat app features: - Exclusive offers and discounts - Create and share a wishlist for things you are loving - Be the first to know when launches are coming up - Fast and easy checkout - Easily browse & shop clothing, swim, denim, active, accessories & more - Create a wish list for things you're loving but aren't ready to commit to yet (we get it) - Get exclusive styling inspo & advice from Danielle that you won't find anywhere else - Receive early access to new launches & products before they sell out (hate it when that happens) - Surprise sales that only happen on the app - Ability to opt-in to push notifications so you never miss out

About

Emi Jay

Discover high-quality hair essentials and accessories from a brand celebrating bold femininity. Get exclusive access to new arrivals, early product launch information, and special offers through push notifications. Enjoy a seamless shopping experience with quick checkout and the ability to save your favorite items.

Highlights
  • Exclusive items and early access
  • Push notification alerts for launches
  • Easy browsing of new arrivals
  • Secure and fast checkout
  • Save favorite items for later
Features
Read full description

Emi Jay is a brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community. Download the Emi Jay app to unlock exclusive items, early access to product launches, and the quickest info on all things drop related. Everything you need, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about offers and collection launches through push notification alerts. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout. SAVE YOUR FAVES Find your favorites and save for later. Keep everything in one place for when you’re ready to make them yours.

Screenshots

WeWoreWhat4 screens
Emi Jay4 screens

Verdict

The call

The clearest difference is ads: WeWoreWhat at none against Emi Jay's shown. WeWoreWhat also leads on ratings volume (215 vs 49). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for WeWoreWhat against 4.9 for Emi Jay. Both are backed by a comparable volume of ratings — 215 and 49 respectively.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 weeks. Both last shipped on October 15, 2026.

Scorecard2 real differences · 8 level
WeWoreWhat versus Emi Jay: the parameters behind the verdict, then further details
ParameterWeWoreWhatEmi Jay
PriceFreeFree
Rating4.9 (215 ratings)4.9 (49 ratings)
Positive reviews66.7% of reviews—
Number of ratings215 — better49
Update frequencyEvery 3 weeksEvery 3 weeks
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhoneiPhone
Requires iOS16.416.4
Further details — not scored
Size87 MB88 MB
Age rating4+4+
DeveloperWeWoreWhatEmi Jay Inc.

Customer experience

WeWoreWhat

All ratings215 ratings
Positive97.7%
Neutral0.9%
Negative1.4%
Written reviews6 reviews
Positive66.7%
Neutral0.0%
Negative33.3%

Emi Jay

All ratings49 ratings
Positive98.0%
Neutral0.0%
Negative2.0%

In-app purchases

None

WeWoreWhat

No in-app purchases

None

Emi Jay

No in-app purchases

Questions

Is WeWoreWhat free?
WeWoreWhat is free to download, with no in-app purchases.
Is Emi Jay free?
Emi Jay is free to download, with no in-app purchases.
Which has better reviews, WeWoreWhat or Emi Jay?
WeWoreWhat and Emi Jay are both rated 4.9 out of 5 on the App Store, from 215 and 49 ratings respectively.
Do WeWoreWhat or Emi Jay have ads?
Emi Jay shows ads; WeWoreWhat does not.
Which is updated more often, WeWoreWhat or Emi Jay?
WeWoreWhat ships an update every 3 weeks, and Emi Jay every 3 weeks. Most recently, WeWoreWhat was updated on October 15, 2026 and Emi Jay on October 15, 2026.

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